HBR articles available in the library 1. “Rethinking Marketing" by Roland T. Rust‚ Christine Moorman‚ and Gaurav Bhalla‚ 2. "Unleasing the Power of Marketing" by Beth Comstock‚ Ranjay Gulati‚ and Stephen Liguori‚ 3. "Marketing Myopia" by Theodore Levitt‚ 4. "Marketing Malpractice: The Cause and the Cure" by Clayton M. Christensen‚ Scott Cook‚ and Taddy Hall‚ 5. "The Brand Report Card" by Kevin Lane Keller‚ 6. "The Female Economy" by Michael J. Silverstein and Kate Sayre‚ 7. "Customer
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Group Mai Chí Thảo Nguyễn Thị Thùy Dương Nguyễn Thảo Minh Topic: Compare the two shops using Marketing Mix ( 4Ps) 1) Sketchers ( World Famous) 2) Bata Report First‚ we will talk about marketing mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. In other word‚ marketing mix means putting the right product in the right place‚ at the right price‚ at the right time. The 4Ps are: Product: is related
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WHAT IS AVIATION INDUSTRY An aviation industry is defined as an industry that has aircraft manufacturers‚ airlines‚ vendors‚ training centres and training device manufacturers. It is an airline industry that provides air travel services for freight and travelling passengers. WHAT IS GSA IN AVIATION INDUSTRY A general sales agent (GSA) is a sales representative for an airline in a specific country or region. Typically‚ the GSA is responsible for selling all products of the airline in its
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markets According to Kotler‚“ Market segmentation is the subdividing of a market into distinct and increasingly homogeneous subgroups of customers‚ where any subgroup can conceivably be selected as a target market to be met with a distinct marketing mix” ( Chee‚ D.‚ 2012). Companies realize that they can’t attract all buyers in the market. Buyers are too large in number‚ needs to buy their products too varied. So instead of spreading the capacity to cater to all the needs in the market‚ businesses
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Credit Distinction Max Mark Actual Mark Marketing environment Provides little or no description of the marketing environment and omits implications for the brand. Ignores or does not grasp the significance of information provided. Provides some description of the marketing environment and hints at implications for the brand. Takes into account all relevant information provided. Provides good description of the marketing environment and has good understanding of implications for the brand
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Role of Information Technology in Relationship marketing By : Krishna Vaghela Role of information technology in Relationship Marketing The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker “ Abstarct: In today’s market customer is king and every activity gives centre place to the customer because this is time to make your business customer oriented. RM is defined as the identification‚ establishment‚
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charge your hand held devices while the solar panels collect the energy from the sun. This amazing umbrella also is 8ft tall to make it be very spacious‚ light weight and also comes with a carry-on bag to be easy to carry around. Marketing will play an amazing role in the success of our company Electrifying Solar Inc. and product the solar beach umbrella. Our product will be promoted through local television‚ radio‚ and printed advertising on billboards‚ magazines‚ newspapers and flyers. Our company
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This best seller sold more than a million copies in its first year of publication and is being published in 39 languages. The Six Principles of Blue Ocean Strategy General Concept of Blue Ocean Strategy The metaphor of red and blue oceans describes the market universe. Red oceans are all the industries in existence in today in the known market space. In the red oceans‚ industry boundaries are defined and accepted‚ and the competitive rules of the game are known. Here companies try to outperform
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Segments Segments marketing: A market segment consists of a group of customers who share a similar set of needs and wants. Rather than creating the segments‚ the marketers task is to identity them and decide which one (s) to target. Niche Marketing: A niche is a more narrowly defined customer group seeking a distinctive mix of benefits. Marketers usually identity niches by dividing a segments into sub segments. Local Marketing: Target marketing is leading to marketing programs tailored to
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improved recall competitive advantage b. 2. The process of identifying and assessing key competitors is known as a(n) ___________. strategic intentcompetitor analysiscompetitor identificationa. e. d. c. competitive marketing competitive advantage b. 3. According to the text‚ Porter’s five forces model considers all of the following except _____________ buyersnew entrantssubstitutesa. e. d. c. industry structure pricing b.
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