p1 P1 – Describe how marketing techniques are used to market products in two organisations Apple Growth strategies Marketing penetration A market is the people who purchase a particular product from a business .When Apple is selling a new iphone they will look to market to people who are in to technology because the iphone is very complex. They look to grow their business by increasing the number of people buying that particular product. Market development This is when Apple will market
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Unit13. Recruitment and Selection in Business. Assignment no: 1 Title: Recruitment Planning Introduction In this assignment I will be explaining the process involved in recruiting planning in Tesco and British gas and explain the implications of the regulatory framework for the process of recruiting and selection in the two organisations. Tesco is one of the most established organisations in the retail industry. Tesco has a lot of stores in the UK which ranges from local shops‚ super markets
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Module specification INTERNATIONAL BUSINESS ENVIRONMENT Code: PGBM04 Credits: 15 Level: Masters FBL‚ Business School Board: Postgraduate Business Studies Learning Hours: 150 of which 30 CONTACT hours Rationale 1. The international business environment is multi-dimensional‚ including economic‚ political‚ socio-cultural and technological influences. While each can be viewed in specific national settings‚ increasingly they have become interrelated through processes of globalisation. In particular
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Unit Name: | BUSINESS ENVIRONMENT | Unit Number: | 1 | Assignment Submission Date: | 29 April 2012 | Assessor: | VIVIEN ULU | Mode of submission: | LIVECAMPUS | Learning Outcomes To achieve a pass learners must demonstrate the ability to deal with each of the following outcomes and present these in report form – scripts will be checked against each of these: 1. Understand the organisational purposes of businesses 2. Understand the nature of the national environment in which businesses
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geography etc. 3 3. Economy 4 4. Political System 5 5. Legal and regulatory environment 6 6. Socio-cultural environment 6 7. Availability of resources 7 8. Concern for Ethics and social Responsibility 7 9. Conclusion
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Abstract Any business involves people and resources either to produce items or goods to be sold‚ or provide services to be sold (BPP‚ 2010). Through learning‚ researches and activities‚ it is clear that different organizations response to their business environment in a unique different way. The competitive market leads to structure such as oligopoly where many buyers and sellers involve in trade of similar products making average profit. The non-competitive market structures leads to monopoly with
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theorist assumes that business environment and organisation behaviour are predictable‚ planning are essential to predict future market changes and to prepare strategic plan to adopt to the changes. Rational analysis and objective decisions allows achieving long-run successes and avoid failures. The Evolutionary approach – more fatalistic approach‚ seeing the business environment as a jungle in which the main aim of an organisation is to survive by being efficient. Business processes and competition
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Unit 7 sociological perspectives In this blog I will be explaining the principal sociological perspectives (Marxism‚ Interactionism‚ Functionalism and collectivism). The open view in sociology can cause debates‚ disclosure and sometimes even controversy as we will see in the blog. Sociology is the study of society and the different social structures within it. Social structures examples of large groups that are in society. For example‚ family‚ religion‚ health and social care‚ mass media‚ economic
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The Business Environment and the AIS An AIS does not exist in a vacuum; rather it is an integral part of the firm it serves. The AIS has close relationship with the organization of the firm and its physical operations or process. The firm itself is a system with its own environment. Many of the business and accounting events that are captured and processed by the AIS arise within the environment of the business firm. There are three subsystem of the firm: organizational‚ operational and information
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MBA-IB International Business Environment UNIT – I INTERNATIONAL BUSINESS – AN OVERVIEW Content Outline • • • • • • • • • Introduction Definition and meaning of international business Scope of international business Special difficulties in international business Benefits of international business Understanding of international business environment Framework for analyzing the international business environment Summary Review Questions INTRODUCTION One of the most dramatic and significant
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