Knowledge Solutions January 2010 | 72 Marketing in the Public Sector By Olivier Serrat Marketing in the public sector may be the final frontier. Agencies operating in the public domain can use a custom blend of the four Ps—product (or service)‚ place‚ price‚ and promotion—as well as other marketing techniques to transform their communications with stakeholders‚ improve their performance‚ and demonstrate a positive return on the resources they are endowed with. The public sector is the part
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ESSAY TOPIC: ’WHAT SKILLS DOES A MANGER NEED?’ A managers job is complex and multidimensional‚ certain skills are required in order to effectively run an organisation. As used here management is the process of coordinating work activities so that they are completed efficiently and effectively with and through other people (Robbins‚ S.‚ Bergman‚ R‚ Stagg‚ J. & Coulter‚ M. 2006). A manager is someone who works with and through other people by coordinating their work activities in order to accomplish
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a. Selected Organisation The selected organisation is McDonalds. McDonalds is a franchise and it is one of the world’s most well known and valuable brands and commands a leading market share in the world’s informal eating out market. McDonalds produces fast food products and it also has a cafeteria McCafe which produces hot drinks‚ sweets and snacks. The restaurant employs about 130 people. Its structure is a tall hierarchal structure. On top you find the Head Office which consists of the owner
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tough battle for individual rights was all achieved through sacrifice. Ill begin with the core. What is Freedom? Define FREEDOM. Freedom is the state of being free or at liberty rather than in confinement or under physical restraint and‚ freedom requires sacrifice. What is the ANTONYM of freedom? OPPRESSION. Tell me‚ if human beings are each born with an independent brain to think‚ do you think people will stand still whilst being oppressed? NO. Do you think countries can continue being ruled when
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feel and do in and around organisations. It looks at employee behaviour‚ decisions‚ perceptions and emotional responses”. (McShane et.al‚ 2013‚ pg. 4). Motivation is what drives people to succeed and reach their goals and plays an important role in enhancing an organisation’s development. An employee’s motivation can play a big part in organisational behaviour‚ as it is a fundamental part of how the employee performs in their role and how they assist the organisation in attaining their goals. This
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Explain how organisations respond to IT development Adopting business processes In today’s society IT is becoming more essential in everyday life. We use IT to contact people‚ to shop and to find information. Businesses are now trying to adapt to the ways of IT so they can build a stronger connection between their business and their consumers. One of the ways businesses are doing this is by introducing loyalty cards. Loyalty cards are basically cards that companies give you rewards and therefore
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Describe how two businesses are organised (P3) I am going to talk about two organisations and how they operate. The organisations I am going to talk about are McDonalds and Chester Zoo. McDonalds is a fast food restaurant and its purpose is to provide the best and fastest customer service so in this way it will give the organisation a good reputation and help them to make more profit. [pic] This shows how stuff work in McDonalds. If there would be a problem with customers for example‚ then
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P2- describe the different stakeholders who influence the purpose of two contrasting businesses Ralph Thoresby School The school has lots of stakeholders that play a part inside the school this does not always mean that they have to be is shareholders or even that they own the business. A stakeholder can be in this case a student‚ parents‚ teacher‚ head teacher‚ government and the local area and shops. It is just someone that is affected by that business. All of these vary in the amount of influence
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| Eden Project | Coca-Cola | Customers | The money that the customers spend is important because it helps to carry on their work in the future. As the customers know that the Eden Project is for charity‚ they are not so concerned about how much they spend as they know that the money goes towards a good cause. Customers that come from Devon and Cornwall are offered a reduced price. | A large amount of customers are key to ensuring that Coco-Cola have high profits. This means that Coca-Cola will
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imperfect tool for the selection of potential employees’. How might organisation address this? People Management 29394 Semester 2‚ 1‚500-word coursework essay assignment Businesses constantly strive to employ new methods of obtaining‚ training and retaining qualified professionals. The trend of using face-to-face interviews‚ also known as temp-to-hire employment‚ is often regarded as an imperfect tool for the selection of potential and suitable employees. There are numbers of common mistakes
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