Stakeholders. P2. My two companies are Hackney Community College & Tesco. Stakeholders are a person with an interest or concern in something for example a business. Customers A person or organisation that buys goods or services from a store or business. Hackney Community College example: Students come to the college for a service which is education. Tesco example: Public people‚ bars‚ convenience store and cash & carry these are all customers that sell food. Employees A person who exchanges
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Limitations and Constraints – P2 Legal constraints Sale of Goods Act 1979 The Consumer Protection from Unfair Trading Regulations 2008 Consumer Credit Acts 1974 and 2006 Consumer Protection (Distance Selling) Regulations Data Protection Act 1998 Sales of Goods Act 1979 Under the Sales of Goods Act 1979 a company has to follow rules and regulations by law; this gives customers certain legal rights such as the right to return an item that may be faulty‚ if they want a refund
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P2 It is important that McDonalds Corporation makes sure that any of their widely attractive and competitive marketing activities are produced within the constraints of the law. Consumer protection involves defending consumers by giving them a way to get reparations for damage cause because of faulty products. Therefore‚ McDonalds should keep up with changes in the law and landmark rulings to make sure any marketing in which they are developing won’t be illegal. Sales of Goods Act 1979 This
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Timeline 1. 1800 Early 19th century the growing towns of Briton were characterized by overcrowded‚ poor housing‚ bad water and disease. This was because the population was growing and no one thought about hygiene this caused the towns to become very dirty and many diseases were spreading around in towns and more people were becoming ill and not being able to go work this caused many problems for the government. 2. 1834 poor law act This law was designed to reduce the cost of looking after the
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List of references 1. A relationship between CSR and Financial performance [online]. Retrieved from： http://www.springerlink.com/content/k32h077257618274/ 2. Berenbeim‚ R. (1987) ‘Corporate Ethics’‚ The Conference Board (New York)‚ pp. 3. 3. Carroll’ CSR theory[online]. Retrieved from: http://www.cbe.wwu.edu/dunn/rprnts.pyramidofcsr.pdf 4. Carroll‚ A.B (1991) ‘The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders’‚ Business
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promotion within the marketing mix Scenario You are a researcher employed by a marketing magazine and have been asked to investigate two promotional campaigns that may form the basis of feature articles in future editions of the magazine. Task 1 You need to prepare a presentation that describes and explains the decisions made in two promotional campaigns by two different organisations. Describe the promotional mix used by each organisation for each of the products/services you have selected
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P2 – Description of the Limitations and Constraints of Marketing Activities Introduction When marketing their products on the market businesses have to be careful‚ they must ensure that they are following all of the laws and regulations which have been set up by various governments so that their marketing activities are not stopped. In this report I will describe some of the limitations and constraints which have been put on marketing activities by various authorities. Consumer Law All businesses
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Describe the different stakeholders who influence the purpose of two contrasting business. Introduction In this assignment I am going to research and describe the different stakeholders who influence the purpose of the De Namaste restaurant and Scope. Stakeholders are individuals who has some interest in the functioning the business. The different types of stakeholders who influence De Namaste restaurant are as follows: Employees The employees who work in the De Namaste restaurant are their
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Task 2 (This task addresses P2) P2: Explain how different market research methods have been used to make a marketing decision within a selected situation or business As you have created a clear overview of the main types of research methods‚ you should explain how these research methods are being used to make a marketing decision. Specify your answers to an existing organisation. Your answer must show how different types of marketing research would be helpful in identifying whether there would
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Frameworks: Frameworks are boundaries for accountant and made up by PRINCIPLE and RULES. There are Two types of framework – 1. Conceptual: Conceptual are made up by historical practice that are done by people like- IAS‚ GAAP etc. 2. Regulatory: Regulatory are boundaries of rules and regulation like- Company law‚ National standards of accounting‚ Stock exchange regulation‚ Sometimes IAS if country adopt it etc. Usefulness and Requirement of Frameworks: 1. Framework develops over hundred years
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