Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans Primary Research Primary research also known as ‘field research’ is any type of research collected yourself and not by others. Primary research carries out external methods like questionnaires‚ interviews and focus groups. because you’ve found the information yourself so you know that the information is up to date and reliable‚ other good thing is that you are able to ask and find
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Previously in P3 I talked about the marketing research used by Cadbury in developing its marketing plans. In these marketing plans Cadbury has found many limitations in their marketing research methods‚ these are as followed. Primary Research The limitations found in Cadbury’s primary research might be the time of day they do street surveys; they are more likely to benefit and get better results if they go at certain times. Some people might not allow taking phone surveys and opting out when
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P4/M2 In this assignment I will be explaining the influence on parliament. Also the influence on pressure groups‚ Law Commission and Media. Media Media is a way of communication and the different types of communication could be through magazines television‚ mobile phones e.g. through media pubic get to know what is happening around the world. Influences on parliament The media influences parliament because the media present the information on the different type of media. This can help the public
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Introduction This report is to discuss and figure out the reasons behind the failure of the infamous project Lane Cove Tunnel. The project costs around $1.1 billion for a 3.5km long twin tunnel which run underneath the Epping Road‚ and will connect the M2 motorway from North Ryde to the Gore Hill Freeway at Atarmon (Connector‚ 2010). The tunnel started to build in 2004 and it started operating in 2007. The tunnel was set to allow a shorter transportation time between City and Northwestern suburbs. It
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The employees of the computing department of McLinsoft Solutions must be aware of the acts that are passed by their government. By doing this they are aware of what authority they have with their employer or the government as well as what authority the government has on them. Such acts include the Data Protection Act‚ the Regulatory Investigation of Powers Act‚ and the Computer Misuse Act. The Data Protection Act was passed in 1984‚ but was updated in 1998. This act was made to make sure that data
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P1 Describe the characteristics valued by employers in the IT industry Industry specific characteristic: Technical knowledge General IT knowledge is essential in an IT job role‚ but employers need to take on people who have certain skills in other technical areas of the job. The first time you start a career in IT‚ you are thought to know all the basic IT knowledge and also be able to pick up information quickly. Learning IT in education such as schools and colleges is very important. People need
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Unit 5: Business Accounting Amy Doherty P5‚ M2‚ D2 1.0 Introduction In this report I am going to be analysing the profitability‚ efficiency and liquidity of SIGNature Ltd. As shown by their accounts for the year ended 31 January 2010. Ratio Analysis is a form of Financial Statement Analysis that is used to obtain a quick indication of a firm’s financial performance in several key areas. Ratio analysis is good because it helps to compare current performance with previous records
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M2 and D2 Government statistics are information given by the government which are released to the public. These statistics can help businesses to overcome any issues that they may have. The reason why I chose this as my secondary research is because it’s very useful for businesses who has started their business or someone that has not much knowledge on specific laws that a businessman must know about. Government statistic would be giving me information about how the industry of the business that
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M2 & D1 We are going to link the social learning theory with our chlamydia campaign. The social learning theory is made up of learning theories that are determined between three sets of factors‚ these are the: 1. Cognitive- which is the knowledge which people have on chlamydia. This was stronger after the campaign as people developed their understanding of the disease. 2. Behavioural- is what the person knows about it and how they deal and prevent it. 3. Environmental- is the people
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M2: Discuss the probable homeostatic responses to changes in the internal environment during exercise. D2: Evaluate the importance of homeostasis in maintain the healthy functioning of the body. Homeostasis is the process which the body internally is kept relatively stable despite changes in the environment. Your body is able to adapt to several conditions. For instance‚ average human body temperature is 37°C‚ varying slightly from person to person. When the temperature outside drops to 30 degrees
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