The marketing department was heavily crucial to the success of the iPad‚ as production‚ sales‚ and research/development‚ heavily revolve around marketing. The marketing department find out what customers want‚ and plan advertising to attract them. This makes it a very vital area because if the marketing goes wrong‚ everything else isn’t as effective. If the marketing fails then the production will start producing products which nobody will want to purchase. This will mean ‘Finance’ will have to re-calculate
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Unit 15 Career Development P4 Here are many different methods for continuing professional development; here are a select few below. Case Study Method This gives a learner a case where they have to become the role of a certain person and make decisions themselves. This good as it gets the person to think about new situations they wouldn’t normally come across. This is similar to when I was working as a sales assistant in Sainsbury’s for my work experience with school‚ it helped me realise new
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Chapter 4 accounting for merchandising BUSINESSES Problems P4–1 1. AQUA CO. Income Statement For the Year Ended June 30‚ 20Y8 Revenue from sales: Sales $ 3‚625‚000 Less: Sales returns and allowances $ 37‚800 Sales discounts 20‚200 58‚000 Net sales $ 3‚567‚000 Cost of merchandise sold 2‚175‚000 Gross profit $ 1‚392‚000 Operating expenses: Selling expenses: Sales salaries expense $ 388‚800 Advertising expense 45‚900 Depreciation expense—store equipment 8‚300
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Unit 3 P1 Describe how marketing techniques are used in the marketing of products in two organisations Product cycle Introduction The businesses and products I chose happened to be‚ Nike and their Mercurial football boots‚ and Sony and their PS3 gaming console. I chose these products because I think they are both reasonably diverse‚ and in their time‚ both these products have experienced a range of sections within the product life cycle. For example‚ due to Nike’s football boots having to be constantly
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P3 Market Research is the process of gathering‚ analysing and interpreting information about a market. You can be talking about a product or service to be offered for sale in that specific market and about the past‚ present and potential customers for the product or service. Market Research Includes: • Primary Research • Secondary Research • Quantitative Research • Qualitative Research • Uses of Market Research • Limitation of Market Research Primary research: This is where there is
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Introduction For this task I was asked to describe how these three factors; political‚ legal‚ social factors impact on my two chosen organisation which are Tesco and Wal-Mart impact on their activities‚ also its stakeholders. Political factor Tax Tax is an important political factor which is compulsory for everyone to pay including my two chosen organisation. The government takes tax out of my chosen organisation profit they make at the end of the month‚ this impacts them in a negative way as that
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P5- In this task I am going to look at how The business are impacted by European and international factors‚ I will also look at what impact these factors cause The business The first implication that will impact The business is the European Union‚ which has been in a deep recession this is because consumer demand has fallen‚ whilst unemployment rates are increasing across the European union. This has caused great concern to global markets as the possibility that Greece may not be able to
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P5 - Explain how and why groups of customers are targeted for selected products In this task I will be explaining how and why a group of customers are targeted for selected products. A customer is A consumer is A buyer is The difference between them is Businesses segment customers in a variety of different ways including Businesses also use systems to identify and reach their target groups. The two main systems they use are ACORN is MOSAIC is I will now explain how and why groups
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Assignment Brief BTEC Level 5 Higher National Diploma in Business Unit Number: Unit 21 – Human Resource Management Unit Number/Code: K/601/1264 Credit Value: 15 credits Guided Learning Hours: 60 Assessor/Tutor: (Azmat Ali Shah) Internal Verifier: (add on issue) Assignment QA Approval Date: Date Issued to Learner: Draft Submission Date: Final Submission Date: Unit Aim This unit provides an introduction to the concepts and practices of human resource management within the United Kingdom and focuses
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Marketing planning is the plan that helps meeting goals and objectives within the plan of action‚ trying new things also evaluating the performance against marketing targets The marketing planning process includes… A pestle audit A swot analysis Setting smart objectives Determining strategy and tactics Evaluating the effectiveness of marketing activity Marketing planning process model -PESTLE and SWOT Pestle stands for political‚ economic‚ social technological‚ legal and
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