Introduction to Marketing II Assignment 1: Environmental Analysis BMW August 2012 Submitted by Susannah Hardy a1608392 Executive Summary Chosen Industry: The aim of this report is provide an overview of the macro and micro-environment of the operations of the BMW Group‚ specifically their operations in large-scale manufacturing of automobiles. Scope/Limitations: BMW Group is comprised of many segments‚ from bicycles‚ motorbikes and automobiles‚ as well as intangible products such as financial
Premium Automotive industry BMW
Question 1: Incremental Customer Lifetime Value Calculated using revenue per costumers (ARPU) at 21 month average life time and 10% per annum discount rate. Average life time | | 21 | months | | | Discount rate | | 10 | % = | 0.83% | per month | | Average customers | YBB customers | | | | ARPU/month | 24 | 29 | | | | NPV | $460.61 | $556.57 | | | | Incremental value | | $95.96 | | | | Question 2: Sensitivity Analysis on Incremental Lifetime value of YBB
Premium Gross margin Profit Motorway
Bmw Strategic Plan Table of Contents 1.0. EXECUTIVE SUMMARY 2 2.0. BUSINESS MISSION VISSION AND STRATEGIC OBJECTIVES 5 2.1. Company Mission and Vision 5 2.2. Goals 5 2.3. Core competence/sustainable competitive advantage 6 3.0. ANALYSIS OF THE BUSINESS INTERNAL AND EXTERNAL ENVIRONMENT 7 3.1. Micro Environment (C3SPM ) 7 3.2. Macro Environment (SLEPT) 12 4.0. KEY CRITICAL SUCCESS FACTORS 15 5.0. SWOT 17 6.0. BASIC STRATEGIC THRUST 23 6.1. Proposal 1: Innovation 25 6.2. Proposal 2: Differentiation
Premium BMW
Primavera® P6™ Project Management Reference Manual Copyright © Primavera 1999 - 2007. All rights reserved. While reasonable efforts have been made to ensure the accuracy of this document‚ Primavera assumes no liability resulting from any omission or inaccuracies in this document or from use of the information obtained herein. Primavera reserves the right to make changes to any products described herein to improve reliability‚ function‚ or design‚ and reserves the right to revise this document
Premium Project management
Unit 12: P6: Communicable disease Introduction Anthrax is contagious and highly fatal if you have been exposed to it as when it is breathed in through the respiratory tract‚ it enters the lungs it causes internal bleeding‚ swelling and tissue death. History Anthrax has said to have been one of the Egyptian plagues at the time of Moses. And it is said that the ancient Romans have recorded cases of anthrax Anthrax is sometimes used a weapon‚ as it is highly effective. It was used throughout
Premium Pneumonia Bacteria Respiratory system
Kia Dream Commercial The most common strategy the companies use to promote for their products is advertisement. Advertisers use the cultural myths‚ and people’s ambition to try to convince the buyers to use their products. The Kia commercial shows the simple and the big dreams of young couples. The sandman comes to give the sleeping wife her dream‚ which is simply a charming man‚ riding a horse in the meadows‚ when the sandman goes to sprinkle some magic dream dust on the man‚ he accidently
Premium Super Bowl Carl Jung Man
BMW – Product Life Cycle “Speaking of successful history: The automobile was invented in Germany about 120 years ago – not by us by the way. But that is another story. We have however‚ shaped the development of the automobile – for years and decades. Crucial‚ trendsetting innovations came and continue to come from BMW‚ from BMW Group’s excellent engineers. That much about history. The world has changed. And BMW Group needs to change as well (Reithofer‚ 2008).” When Dr. Norbert Reithofer‚ Chairman
Premium BMW Carbon dioxide
Out of home advertising are also known as advertisement on public space such as billboards‚ shopping mall display‚ wall posters‚ on taxies‚ and so on. However‚ these days many companies are more focusing on using billboards campaign as their advertisement media. This is mainly because billboards are 24 hours display‚ thus anyone can see it anytime of the day whether is day or night. In this assessment‚ I have travel around Subang Jaya and Damansara area to look for some eye-catching billboards
Premium Volkswagen BMW Advertising
Project # 2 ESTA 3041 Due date: May 21‚ 2012 MERCEDES GOES AFTER YOUNGER BUYERS Mercedes and BMW have been competing head-to-head for market share in the luxury-car market for more than four decades. Back in 1959‚ BMW (Bayerische Motoren Werke) almost went bankrupt and nearly sold out to Daimler-Benz‚ the marker of Mercedes-Benz cars. BMW was able to recover to the point that in 1992 it passed Mercedes in worldwide sales. Among the reasons for BMW’s success was its ability to sell models that were
Premium BMW
LASA 1 Data Tracking Sheet Data A Fill out this form every morning for 3 days. Day | 1 | 2 | 3 | Average scores/Amounts | What did you do during the 30 minutes before bed?(routine‚ brushed teeth‚ etc…) | Wash face‚ brush teeth‚ watch tv | Working (heavy lifting)Wash face‚ brush teeth | 15 minute run‚ took shower‚ watch tv | | What time did you go to bed last night? | 10:30 pm | 12:05 am | 10:00 pm | | How long did it take to fall asleep? | 15-20 minutes | 30 minutes | 45 minutes | |
Premium Scientific method Science Aristotle