A. K. S. B. Senanayake Strategy Registration No : MSC_11_04_87 Module : Strategic Brand Management Study Center : Strategy – Sri Lanka By submitting this assignment I confirm that I understand and abide by the Strategy’s plagiarism and collusion regulation. Strategic Brand Management MSC_11_04_87 - - 1 - - | Page RATIONALE FOR CHOSEN ORGANIZATION Strategic Brand Management MSC_11_04_87 - - 2 - - | Page RATIONALE National Development Bank incorporated
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AN ANALYSIS OF THE FINANCIAL STATEMENTS OF TRUWORTH LIMITED THE COMPANY PROFILE Truworths Limited was incorporated in Zimbabwe in 1957 and has been operating as a retailer since then. The Company was listed on the Zimbabwe Stock Exchange in 1981‚ operating from 14 retail outlets comprising of Truworths Stores and Topic Stores. The Company now operates under the following; ➢ Truworths Ladies which operates from 8 stand-alone outlets as well as from 2 other branches which are housed within
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objective of this report is to evaluate whether Apple Incorporation has a strong business model to support its operations in the forthcoming few years. Besides that‚ it aims to evaluate a strategic option that should adopt by the Apple either a strategic business unit (SBU) or a corporate strategy. Internal and external analysis will be performed to analyse the current strategies that have been adapted by the Apple. The reporting currency is USD. Apple was founded by Steve Jobs and Steve Wozniak at 1976
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“New exciting ideas and perspectives on brand building!” Philip Kotler 4TH EDITION THE NEW BRAND MANAGEMENT Creating and sustaining brand equity long term STRATEGIC J N KAPFERER I THE NEW BRAND MANAGEMENT STRATEGIC ii ‘After reading Kapferer’s book‚ you’ll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature.’ Philip Kotler‚ Northwestern University ‘A real
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Executive Summary The financial performance of CWT Limited for the last five years‚ from year 2010 till 2014‚ will be critically analysed in this report. CWT Limited is a leading provider of integrated logistics and supply chain solutions. Its key competitor is Neptune Orient Lines Limited (Hoover’s‚ 2015) which has a long-standing influence in Asia since 1968. A competitor analysis will be done for both companies based on the data from their published financial statements. CWT Limited has experienced
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Exercise for Strategic brand management. Brand Equity. The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent. Companies can create brand equity for their products by making them memorable‚ easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one‚ however‚ the brand is said
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creates and complements integrated business‚ brand and marketing strategies. Strategic brand value: Advancing use of brand equity to grow your brand and business Michael Leiser Received (in revised form): 25 April 2003 Keywords: brand equity profiling‚ brand equity management‚ strategic brand drivers‚ price premiums‚ customer loyalty‚ brand extensions‚ financial performance Abstract Businesses that intend to reap the benefits of using brand as a driver of business success need to begin
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Economics of Energy Pakistan is in a record economic transition since 1999. The GDP grow with the average rate of over 7.5 percent during last four years while we expect GDP growth rate would be 6.2 percent for current financial year. Even though this growth is backed by boom in service sector‚ it is imperative that sustainable growth in GDP would be achieved by the process of continuous industrialization and energy is the most essential element to push this process forward. Thus Pakistan is currently
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SWOT Analysis – Strengths Leadership Capability: Some offices perform well Corporate Social Responsibility: Previous surveys have shown high scores for WRSX in terms of its ethical stance and its social profile (its social contribution to the communities in which it trades) Client attraction & retention: WRSX scores highly on its market research capability and its understanding of market segments and channels. It also scores very highly in terms of its creativity and innovation
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INDITEX GROUP Inditex is a fashion retrailer company maded up of more than 100 companies working in the fashion and manufacturing market. Some of the most famous brands that it includes are : Zara‚ Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe. The company has 5.618 stores in 84 markets all over the world. The chairman of Inditex‚ Amancio Ortega Gaona‚ started working as a designer from late 70’s. The first Zara’s store was opened in 1975‚ ten years later
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