SWOT analysis of Pacific Coffee Strengths A. Pacific Coffee is a very profitable organization‚ earning in excess of $17.6 million in 2010. B. It is a Regional coffee brand built upon a reputation for fine products and services. It has almost 98 cafe shop in almost 8 cities. C. Pacific Coffee strives to be a contributing member of the communities serve. Pacific Coffee fund raising efforts are dedicated to the disabled or less fortunate children in its community and supporting
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HTM 2121 TOURISM AND HOSPITALITY MARKETING PACIFIC COFFEE COMPANY MARKETING PLAN Lecturer: Clare Fung SEM005: Monday 17:30 – 18:30 April 11th‚ 2013 AN Xini‚ Michelle LAM Olivia Looi YUNG Sin Yi‚ Cindy TSE Hung‚ Angela CHAN Ka Yan‚ Katrina 12129777D 12047782D 12072175D 12071871D 12071056D Word Count: 5337 Table of Contents 1.0 Executive Summary .....................................................................................................
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2012 | Current ratio | 0.931 | 2.323 | 1.012 | 0.366 | 0.601 | Quick ratio | 0.899 | 2.288 | 1.001 | 0.361 | 0.554 | Cash ratio | 0.608 | 1.272 | 0.396 | 0.242 | 0.354 | Table 3.2 Liquidity Ratios (Year 2008 - 2012) The Current ratio for Pan Pacific increased about 1.4 from 2008 to 2009 and then declined 1.3 in 2010 followed by a slight
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The idea of Pacific Coffee was inspired by the coffee culture of Seattle‚ where coffeehouses were community hubs‚ serving great Italian espresso based coffee in generous western culture sizes‚ with informality and a friendly attitude. Pacific Coffee is one of the leading coffee chains in Hong Kong‚ with retail outlets in Hong Kong‚ China and Singapore. Since opening its first outlet in 1992‚ the chain has played an instrumental role in bringing a coffee drinking culture to Hong Kong.With comfortable
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Strengths Cathay pacific is one of the exalted names in the airline industry. It serves in 5 continents‚ 36 countries‚ and 155 destinations. It has been operating for over 66 years and it has developed its own royalty customers. Cathay pacific offers its passengers the opportunity to travel in a class of their own choice by providing various classes; such as‚ first class‚ business class‚ economic class‚ etc. It allows its consumers to update about flight arrivals and departures information about
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About the Brand Costa Coffee is a fast growing global coffee venture. SWOT Analysis for Costa Coffee Strengths Weaknesses Family friendly e.g. Babyccino Costa Express 800 more stores than closest competitor- greater physical presence Responsible brand image - Costa Foundation‚ Rainforest Alliance Few international stores Very fixed menu Opportunities Threats Targeting different consumers with different product line Continued expansion Expanding different consumer market Cooperation
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Strengths: Demand: The demand for coffee shops and quality products at competitive prices is enormous in the Heathrow airport as identified by Michael Peacock (2005)[2]. This is mainly because of the increasing number of passengers to the airport‚ which has not only increased the customer base but also accelerated the construction of Terminal 5 at the Heathrow airport. Customer base: The customer base which is the main element whilst determining the target market as argued by Gerry Johnson and
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SWOT Analysis Worksheet • • For instructions on using SWOT Analysis‚ visit www.mindtools.com/rs/SWOT. For personal career or life strategy‚ visit www.mindtools.com/rs/LifePlanWorkbook. Strengths What do you do well? What unique resources can you draw on? What do others see as your strengths? Weaknesses What could you improve? Where do you have fewer resources than others? What are others likely to see as weaknesses? 1. Mystic Monk Coffee is produced by using high-quality fair trade/organic
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A SWOT analysis on Indian coffee Pravin Palande [pic] Mumbai: Understanding the strengths‚ weakness‚ opportunities and threats (SWOT) of an industry is paramount for its survival and growth. To understand the coffee market in India we must first analyse the industry environment. What may be perceived as a strength in one situation may turn out to be otherwise in another. Also‚ what must be considered is that the domestic coffee industry is going through a period of transition. It is metamorphosing
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| Starbucks | Coffee Bean | S. (Strength) | * It is a profitable organization * It is a global coffee brand built upon a reputation for fine products and service. * It has the honor of the Fortune Top 100 Companies to Work for in 2005. * It has strong ethical values and ethical mission statement. | * Company’s marketing strategy * Company’s franchise practice * Intelligence of leader * Company’s business strategy * Outstanding quality of input and output * Experience
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