Marketing Project On INDIAN RAILWAYS Submitted by: Dhruti Badami 11BSPHH010XXX Nikhil Goyal 11BSPHH01XXX Contents Page Introduction Marketing Mix SWOT Analysis Market Segmentation Market Targeting Market Positioning The Way Forward INTRODUCTION Indian Railways is the nationalized railway company of India which owns and operates most of the country ’s rail transport. It is the world’s second largest employer behind Chinese army; has one of the largest
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1. EXECUTIVE SUMMARY 2. TABLE OF CONTENTS S. # | | Topics | Page # | 1 | | Executive Summary | 2 | 2 | | Introduction of Pakistan Railways | 3 | | 1.1 | History | | | 1.2 | Mission Statement | | | 1.3 | Vision Statement | | | 1.4 | Scope of Pak Railway | | 3 | | Body of Report | 5 | | 2.1 | Fish Bone Diagram | | | 2.2 | Graph of Productivity | | | 2.3 | Check List for Corporate Strategy | | | | Services and Products | 6 | | 3.1 | Customer Contact
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Railways and roadways are the two means of transport over the land. Roads can be built in the hilly areas also whereas railway lines cannot be laid easily. The railways have advantage over the roadways that they can carry a large number of passengers and large and heavy loads to long distances. Also journey by train is more comfortable than by bus. Urban cities came up with importance of railways and railways stations in particular. Moreover‚ unlike other industries which become modern over a
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Date: - 03-01-13 RAILWAYS: A SLOW STATE OF AFFAIR! Accidents and chaos are everywhere and Mumbai with its population of over 20.5 million is no exception to this. The once efficient suburban rail network is the lifeline of Mumbai‚ however over the past two decades; it is creaking under the weight of passenger influx and lack of investment in upgrading infrastructure. The extraordinary crowding of trains and poor commuter facilities at stations makes the Mumbai train system so prone to accidents
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Railway The Newfoundland railway operated for a little over a century. From 1882-97 the trains ran over completed portions of a projected trans-insular line. The first passenger train across the island ran in June 1898. Regular passenger service ceased in July 1969‚ and the last freight ran in June 1988. The railbed has since been designated a "T’railway" and a linear provincial park. Built to narrow (3’6") gauge for reasons of economy‚ the Newfoundland railway was the longest such line in North
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INDIAN RAILWAYS FACTS General Facts : World ’s largest railway networks comprising 115‚000 km of track over a route of 65‚000 km and 7‚500 stations. As of December 2012‚ it transported over 25 million passengers daily (9 billion on an annual basis). In 2011‚ IR carried over 8‚900 million passengers annually or more than 24 million passengers daily (roughly half of which were suburban passengers) and 2.8 million tons of freight daily. Biggest Railway Project : Konkan Railway Project (Roha - Mangalore
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one of his later poems that the railway icon show that this our world is the handiwork of a painter‚ not that of a blacksmith or artisan. A railway station is one of the features of modern civilisation. Here passengers as well as goods and luggages are booked. Every railway station is provided with a time-chart for the arrival and departure of trains. It has its staff or officers including the station-master. The porters help passengers with their luggages. The railway station occupies an important
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42% Favour The Privatization Of Pakistan Railway As Opposed To 35% Who Are Against It: GILANI POLL/GALLUP PAKISTAN Islamabad‚ February 18‚ 2011 According to a Gilani Research Foundation survey carried out by Gallup Pakistan‚ 42% of all Pakistanis support the privatization of railway industry whereas 35% are against it. In a survey‚ a nationally representative sample of men and women from across the country were asked the following question: “Pakistan Railway has been going in loss for the past sometime
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(THE OLD GENTLEMAN) I refer to the novel “The Railway Children” by Edith Nesbit. Among all the characters in the novel‚ the character I admire the most is the old gentleman because he is kind‚helpful and generous. He travels regularly on the morning train and sees the children waving to him. He opens up to them readily when they need help. When Bobbie writes to him for help to get better food for their sick mother‚ he gives generously. Again‚ when Bobbie approaches him for help
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Justin Brown MGMT 371-101 Assignment 1 9. List the five general purposes of the Railway Labor Act. • To avoid any interruption to commerce or to the operation of any carrier engaged • To forbid any limitation upon freedom of association among employees or any denial‚ as a condition of employment or otherwise‚ of the right of employees to join a labor organization. • To provide for the complete independence of carriers and of employees in the matter of self-organization
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