1 Active and Intelligent Packaging: Innovations for the Future By Karleigh Huff Graduate Student Department of Food Science and Technology Virginia Polytechnic Institute and State University (Virginia Tech) Blacksburg‚ Va 2 Introduction Food packaging exists to make our lives easier. We need packaging to contain foods‚ protect foods from the outside environment‚ for convenience‚ and to communicate information to consumers about the food inside the package. Containment is the most basic function of a package
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The Function of Packaging Physical Protection One of the main purposes for packaging is to keep items safe. Many of the materials used to make packaging can help to keep moisture or air away from items that might decay. Some packaging is also made very durable so it can protect fragile items from damage. Organization Packaging helps us separate things into categories and keep them organized. If you fill a box with one type of item‚ it helps you keep that item separate from other items‚ and
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com/0007-070X.htm BFJ 104‚9 CASE STUDY 766 Packaging of children ’s breakfast cereal: manufacturers versus children Department of Retailing and Marketing‚ The Business School‚ Manchester Metropolitan University‚ Manchester‚ UK Keywords Food‚ Children‚ Consumer behaviour‚ Marketing Abstract Based on primary research from both a child consumer and manufacturer perspective‚ this article explores the breakfast cereal market and the perceptions of packaging from the perspective of a child. Specific consideration
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for safety in such products (Kaldveer).This could lead to companies making potentially harmful or even deadly alterations to their product that would not be known until it was too late. My personal opinion is that not only should the FDA also start labeling but finding out what was actually altered in the company’s product. Although this would create more hassle and more paperwork for the companies‚ I think that it would be in the best benefit for the consumers at large. For instance a person purchasing
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Chapter 19: The marketing mix: product and packaging The role of product in the marketing mix The product itself is the most important feature of the marketing mix. After deciding the market segment for the product‚ the other parts of the marketing mix will be decided. Large companies often have a department to develop new products. Whilst deciding the marketing mix‚ the company will also have to take into account the competitor’s products. Types of product There are several types of products
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Value density/ packaging density IBMS 203 Huang Yang 0842317 Value density is defined as the value of a good per pound of weight. For example‚ the value of a pound of diamond which is much higher than the value of a pound of bananas. That is the value density‚ two goods have same size and same weight‚ but they have different values. It is used to determine a product where should be stored and how can it shipped. It can show how important of transportation cost in the total product
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With the intention of being able to alter the crop to reap numerous benefits‚ GMOs have made its impact. While some states are not enforcing the labeling of GMOs in food products‚ most are rightfully agreeing that it is a necessity to have the controversial ingredients labeled
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searched for “GMO food labeling”. As I expected a large number of links appeared. The one that most intrigued me was one by the New York Times‚ “U.S. Senate to Vote on GMO Food Labeling Bill”‚ co-written by Jennifer Steinhauer and Stefanie Strom. As I read the article‚ it became apparent that this had developed into quite the political controversy. A modern day republican versus democrat debate. The democrats‚ against the idea of food labeling‚ were worried that the labeling would cause food prices
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Bright Packaging Industry was founded in 1988 in Malaysia. Company’s principal activities are based on manufacturing aluminium foil packaging materials. To be more precise‚ they are focusing on packaging of cigarettes‚ medicine‚ alcohol and sweets. Moreover‚ Bright Packaging Industry is involved in investment holding like property. Company is well-known with its reputation and quality of production. In addition to this‚ key of success in Bright Packaging industry are strong ethical relationships
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can never achieve the goals set forth by society. Labeling Theory best shows the status of your community. We have seen
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