KENYATTA UNIVERSITY SCHOOL OF BUSINESS PROGRAMME: MBA COURSE: MARKETING MANAGEMENT COURSE CODE: BBA 504 LECTURER: ROSEMARY KOROS |No. |Name |Adm. No. |Signature | |1 |Kamande Micah Muchoki |D53/CTY/PT/20683/2010 |………………… | |2 |Ongwesa I. Valentine |D53/CTY/PT/21233/2010
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Introduction From 1972-1993 Snapple Fruit Juice Company flourished while many startup premium fruit drinks struggled and‚ in many cases‚ failed. In fact‚ most of Snapple’s successful competitors during this time were sold to larger distribution companies allowing Snapple to create a Brand image and distribution alliance for the "smaller guy." They were a cult classic‚ promoted by loud‚ brash promoters like Howard Stern and Rush Limbaugh who had huge followings of independent‚ "stick-it-to-the-man"
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ZENITH International Journal of Multidisciplinary Research Vol.1 Issue 5‚ September 2011‚ ISSN 2231 5780 ECO-FRIENDLY PRODUCTS AND CONSUMER PERCEPTION SUDHIR SACHDEV* *Assistant Professor‚ Manav Rachna College of Engineering‚ Sector 43‚ Aravlli Hills‚ Delhi Surajkund Road‚ Faridabad‚ Haryana -121004. ABSTRACT As resources are limited and scarce while huma n wants are unlimited‚ it is important for the marketers to utilize the resources effectively and efficiently without wastage as
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is receiving. Moreover‚ no pharmacist is used in order to examine the patients past medical history‚ pinpoint certain allergies or drug interactions with the current medications the patients is using (Chimonas 2009). Also‚ the packaging of samples usually lacks proper labeling‚ leaving out the expiration date‚ possibly resulting in the patient to become significantly sick‚ hence‚ decreasing
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Psychographic………………………………………………………………………..10 6. Product 6.1 Core Product…………………………………………………………………………10 6.1 Actual Product……………………………………………………………….………11 6.2 Augmented Product………………………………………………………………….11 6.3 Branding Strategy………………………...……………………………………….....11 6.4 Packaging…………………………………………………………………………….12 6.5 Labelling……………………………………………………………………………..13 7. Positioning…………………………………………………………………………………….13 8. The Marketing Mix……………………………………………………………………………14 8.1 Product ………………………………………………………………………………14 8.2 Price …………………………………………………………………………………14
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[pic] [pic] Table of Contents 1. Executive Summary__________________________________ p.3 2. Background ________________________________________ p.4 3. Secondary Research_________________________________ p.4 4. Qualitative Research_________________________________ p.6 5. Recommendations___________________________________ p.8 1. Executive Summary This research reports on the New Zealand organic beverage industry and investigates the current market situation and the
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Advertising and Public Relations Research. New York: M.E. Sharpe. Lamb‚ C. W.‚ Hair‚ Jr.‚ J. F.‚ & McDaniel‚ C. (2012). Marketing 5. Mason‚ OH: South-Western‚ Cengage Learning. Lister‚ J. (1999-2012). Product Packaging Regulations. Retrieved from www.ehow.com: http://www.ehow.com/list_6774882_product-packaging-regulations.html Smith‚ T. J. (2011). Pricing Strategy: Setting Price Levels‚ Managing Price Discounts‚ & Establishing Price Structures. Stamford: Cengage Learning.
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1. INTRODUCTION: Packaging industry Packaging is a prerequisite for marketing‚ selling and handling products. Packaging also has a purpose of storage. Packaging industry has developed following the huge demand of packaging products. In Bangladesh‚ though the packaging industry developed from 1970’s‚ still the industry started flourishing from the 1990’s. As garments sector created a bumper demand for packaging products‚ many packaging plants started booming along with garments factory. Mainly
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PRODUCT CHARACTERISTICS & CLASSIFICATIONS Product level: The customer value hierarchy Is product a tangible offering? No‚ it’s more than that. “Product” is anything which can satisfy market. People classify products according to customer value. It’s illustrated by this circle system. At the centre is core benefit which the customer really buy. Take Shilla‚ a hotel of SamSung group‚ for example‚ when you get there‚ what are you pay for? Is it a room‚ or a bed‚ or a shower? Not at all. Basically
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Production and Operations Management 102 Section K Angelo Ramon A. Tanchoco (MWF 9:30-10:30 AM Class) January 29‚ 2015 Fried Sapin-sapin Group Members: Ereneta‚ Paolo Flameno‚ Fiel Gallega‚ Ralph Galvez‚ Enrico Jeng‚ Erika Sayosa‚ Danette Table of Contents I. EXECUTIVE ABSTRACT 3 II. BUSINESS MODEL 3 1. Value Proposition 3 2. Revenue Streams 4 3. Customer Segments 4 4. Customer Relationship Management 5 5. Channels 11 6. Key Activities 11 7. Key Business Partners 12 8. Cost Structure 12 III
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