Product and Brand Decisions Basic Product Concepts -A product is a good‚ service‚ or idea -Tangible Attributes‚ you can touch it -Intangible Attributes‚ feeling you have from it -Product Classification -Consumer goods -Industrial goods Product Types -Buyer orientation -Amount of effort expended on purchase -Convenience-Gum @ a convenience store -Preference- You know what you like and what you want to get -Shopping -Specialty- anything
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Define the problem Plax entering the market in 1998 has seen a significant attainment in market share in which the competition lead by P&G‚ Scope‚ has 32%. With Plax’s attainment in two years time‚ P&G sees the potential of losing market shares in the product category. She is concerned that with all the competitions such as Listerine following suit of Plax’s new position for the product category of "Plaque fighter" in addition to fresh breath and killing germs. She must come up with a plan of action
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Macroenvironment Analysis A. Economic B. Political-Legal C. Socio-cultural D. Demographic E. Technological Industry Analysis A. Industry participants B. Competitor analysis i. Product ii. Target market iii. Product features and benefits iv. Packaging v. Labeling vi. Wholesale and suggested retail price vii. Distribution network SWOT Analysis A. Strengths B. Weaknesses C. Opportunities D. Threats Gap Analysis A. Manufacturer-Wholesalers B. Manufacturer-Consumers (industrial / household) C. Wholesaler-Resellers
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Distribution Management Introduction to What do we mean by Logistics? • Logistics concerns itself with the movement of the physical flow which begins with the source of supply and ends at the point of consumption. • Logistics is also concerned with: • • • • • • • Plant and warehouse location Inventory levels Production scheduling Materials management Storage Customer order processing Inwards and outwards freight and • Distribution channels. History of warehouse • In early writings
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BALAncEd ScorEcArd BAckground The balanced scorecard is a set of financial and non-financial measures relating to the company’s mission‚ strategies‚ and critical success factors. The balanced scorecard puts vision and strategy at the center of the management control system. Vision and strategy drive performance measures‚ as opposed to the traditional performance measurement systems that provided their own‚ limited measures to management whether they were needed or not. The goal is
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revenues projected to 2015. Chocolate market trends in 2011 indicated that dark chocolate sales were on the rise‚ consumers are interested in low-calorie options‚ premium chocolate was becoming more accessible in mainstream channels‚ and packaging and labeling were growing more likely to affect customer appeal. Awareness of these trends and growing consumer focus on fitness and health‚ placed Torres in a unique position to work to develop new products which featured a healthy focus. Through
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Running head: Preventing Medication Errors Preventing Medication Errors: Safe Medication Use is Achievable and Affordable Chareese W. Brown DePaul University HTHC 523-201: Winter 2012 January 17‚ 2012 Almost everyone will take prescription and non-prescription medication. It is estimated that 82% of United States (U.S.) adults will use prescription medicines‚ over-the-counter remedies‚ and/or dietary/herbal supplements. Nearly one-third will use five or more different medications (citation)
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| |7 Manufacturing | |7.1 Fabrication | |7.2 Packaging | |7.3 Chip labeling and manufacture date | |8 Legal protection of semiconductor chip layouts | |9 Other
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NOW AVAILABLE THE OUTLOOK FOR PACKAGING IN LUBRICANTS 2000 Commercial Automotive‚ Consumer Automotive‚ and Industrial Lubricants - United States - KLINE & COMPANY‚ INC. OVERLOOK AT GREAT NOTCH 150 CLOVE ROAD PO BOX 410 LITTLE FALLS‚ NJ 07424-0410 (973) 435-6262 www.klinegroup.com THE OUTLOOK FOR PACKAGING IN CONSUMER AUTOMOTIVE LUBRICANTS 2000 is designed to provide subscribers with an accurate and independent assessment of how lubricant demand‚ packaging materials‚ manufacturing costs‚
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guaranteed • Product: is a set of tangible and intangible attributes‚ which may include packaging‚ color‚ price‚ quality‚ and brand‚ plus the sellers services and reputation o Customers don’t always want a product but something that benefits their needs ▪ Ie. Like sand paper no one wants sand paper they want a smooth service o Any change (design‚ color‚ size‚ packaging) creates another product- brings the customer a new set of appeals. • Classifications
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