Q1.Select any brand and evaluate brand extension strategy followed by the company Ans: Brand Extension can be defined as the usage of an established brand name in new product categories. In other words‚ it is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but for a new product category. This new category to which the brand is extended can be related or unrelated to the existing product categories. Brands use this as a strategy
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Clare Rapeseed Oil Ltd wishes to launch a new value-add product to the Irish food market. Golden Rapeseed Oil with added vitamin D is fortified cooking oil which has been enriched with vitamin D an essential micronutrient. This product is available to purchase in the main Irish supermarkets at €4.75 (€0.95 per 100ml) in 500ml plastic bottles. Value-Add Being Proposed: Rapeseed oil is a natural source of essential polyunsaturated fatty acids omega 3‚ 6 and 9 (1). These fatty acids lower cholesterol
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the world. In the highly competitive global beer market‚ GUINNESS continues to differentiate itself through its unique taste of beer‚ innovative ad campaigns and creative packaging. During 2005‚ Guinness introduced a new design for its premium beer that included both major changes to the shape of the bottle as well as the labelling. In order to test this new design with customers a promotional campaign was planned to take place over a period of two weeks in approximatley 50 pubs in Nigeria‚ the largest
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August 24‚ 2010). Cadbury ’s Shareholders Find Palm Oil Leaves a Bitter Taste. 2004. http://www.foe.co.uk/resource/press_releases/cadburys_shareholders_find_20052004.html. (Accessed August 24‚ 2010). Cadburys-‘Eco-eggs ’. 2008. Winner 2008 Best Green Packaging Category Over £50. http://www.greenawards.co.uk/past_winners/case_studies/cadburys__-_eco-eggs. (Accessed August 31‚ 2010). Cadbury n.d Cadbury Reduces Water Consumption by 17 Percent. 2009. http://www.environmentalleader.com/2009/03/31/cadbury-reduces-water-consumption-by-17-percent/
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Introduction: This project titled ‘ Image Profile Analysis of Leading Brands of Tooth paste amongst consumers ‘is a study which seek to define the image of tooth paste brands in terms of 6 attributes ‚ Healthy tooth & gums ‚ Long lasting freshness ‚Prevention of tooth decay ‚Whiteness ‚ Use of Natural herbs ‚ Good foaming A survey was conducted on 50 people living in and around the city to elicit their responses‚ on which the results and findings of this study are based. It tells the
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producer. It is expected that information will be gathered in your own time. Decision 1) Hell Pizza have done a lot of non-price marketing including gifts‚ advertising‚ branding (developing an image and name for the product)‚ high-quality service‚ packaging‚ sponsoring children sport teams
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Marketing Marketing is a total system of interacting activities designed to plan‚ price‚ promote and distribute products to present and potential customers Role of marketing • Strategic role of marketing goods and services A common goal in business is profit maximisation. The strategic role of marketing is to translate this into a reality. The business will look to how it can increase its sales‚ and that means there will be an increase in profits. The marketing plan helps show strategies in
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Introduction: Every year millions of people suffer from food poisoning due to uncontrolled application of agricultural chemicals‚ environmental contamination‚ use of illegal additives ‚ microbiological hazards and others but as a result of increasing awareness of consumers and their demands to provide them with safe‚ wholesome and high quality food have force many food premises to carry out a broad assessment and re-organize their systems of food control in turn to improve efficiency ‚ rationalization
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CATERING GCSE Section 1: The Catering Industry 1. Name 4 sectors of the catering industry and give examples. 2. Give the roles and responsibilities of: a. Head Chef/ Catering Manager b. Restaurant Manager 3. What is the Kitchen Brigade and Restaurant Brigade? 4. What is the Health & Safety Act 1974? What are the responsibilities of: a. The employer b. The employee 5. What are the most common causes of accidents in the catering industry? 6. How can accidents be prevented
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(III) Project THREE : MARKETING MANAGEMENT It is advised that teachers should assign the students to do a simple market research with the objective of finding out a product /service whose marketing may be profitable like i. Toothpaste ii. Noodles iii. Shampoo iv. Bathing soap v. Washing detergent vi. Washing powder vii. Lipstick viii. Moisturiser ix. Shoe polish x. Pen xi. Shoes xii. Hair dye xiii. Mobile xiv. Chocolate xv. Sauces/ketchup
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