JOB DESCRIPTION – (MANAGER/ASST.MANAGER – PACKAGING DEVP) Purpose of the Position To meet the basic need of organization’s commitment to deliver quality product with support of packaging and its innovations as a marketing tool. Employee Name Ganesh. Vuttaravilli Reporting to: CRAVE - Resp. MD sir‚ NPD - Marketing GM‚ Technical - Technical Sr.GM‚ NVD - Purchase Sr.Mgr. Job Description Ensures the package is ‘fit for purpose’: meets cost targets‚ is sensitive to environmental needs
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Win Awards for Packaging Excellence‚ Design‚ and Innovation 1888PressRelease - Ampac is proud to announce they have recently won several awards from the Flexible Packaging Association‚ Graphic Design USA and the World Packaging Organization for products displaying packaging excellence‚ design advancements and product innovation. Ampac‚ the world’s leader in creative packaging solutions‚ is proud to announce they have recently won several awards from the Flexible Packaging Association‚ Graphic
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Unilever’s Packaging Practices - Innovations and Insights Case Details: Price: Case Code : MKTG246 For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges Themes Marketing Mix Case Length : 17 Pages Period : 1998-2009 Pub Date : 2010 Teaching Note : Not Available Organization : Unilever Group Industry : FMCG Countries : UK‚ The Netherlands Abstract: The case examines how Anglo-Dutch retail
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PACKAGING AS A BRAND COMMUNICATION VEHICLE: CASE STUDY OF FAN MILK LIMITED‚ TAMALE Thesis submitted to the Institute of Distance Learning‚ Kwame Nkrumah University of Science and Technology‚ Kumasi in partial fulfilment of the requirements for the award of Degree in Commonwealth Executive Masters in Business Administration (CEMBA) By PATRICK AMOFA AMPONG JUNE‚ 2011 1 DECLARATION I hereby declare that this submission is my own work towards the Commonwealth Executive Masters of Business Administration
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PROJECT REPORT OF ROLE OF PACKAGING ON CONSUMER BEHAVIOR Table of Content CONTENTS PAGE NO. Abstract 4 Chapter 1 Introduction
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Global Pharmaceutical Packaging Market 2014-20180280035Pharmaceutical products are substances formed from a combination of several chemical ingredients. Since packaging of medicines is a complex process because of their molecular and chemical structures‚ they need to be packed in extremely protective and durable materials so that they do not become contaminated. The evolution of new diseases and increased health awareness have brought a transformation in the Pharmaceutical Packaging industry. The vendors
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Chapter 5 QUESTIONNAIRE DESIGN AND SCALE DEVELOPMENT Naresh K. Malhotra‚ Georgia Institute of Technology Introduction This chapter describes the importance of a questionnaire and presents the process for developing questionnaires and observational forms. Guidelines for questionnaire construction are provided at each stage of the process. In addition‚ commonly used scaling techniques and use of questionnaires in experimentation are discussed and the design of observational forms is presented
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BEHAVIOUR TO CHANGE IN PACKAGING DESIGN OF FMCG PRODUCTS. Introduction Design is increasingly used by firms as a strategy to create a substantial competitive advantage. Good design uniquely differentiates a product. Companies mastering the art of design have emerged as leaders in their respective markets. In this proposal‚ i examine how consumers respond to the visual aspects of packaging design and benefits of studying consumer behavior. The importance of packaging design as a vehicle for
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Global Green Packaging Market 2014-2018 Green packaging is a type of packaging that is produced from sustainable‚ renewable‚ and recyclable raw materials. Green packaging technology mainly uses materials such as paper‚ plastic‚ metal‚ and glass‚ which can be easily bent or molded as needed but can return to their original form once released. One of the major advantages of green packaging is that it produces fewer toxic emissions such as carbon dioxide on discarding. With the increase in environmental
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The global flexible packaging market is emerging with a positive growth due to the rising consumption of flexible packages in the end-use applications such as food‚ beverage‚ personal care products‚ and pharmaceuticals. There is a continuous need of innovations in the flexible packaging industry to gain a competitive edge over the other players. There is no other substitute to packaging‚ so more innovation and versatility is required in the existing products. Therefore‚ all the key companies have
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