Gillette Safety Razor Division: Blank Cassette Project 1. What are your decisions about the quality level(s)‚ prices and advertising expenditures to offer for blank cassettes? After calculating the options for all three quality levels‚ it makes the most sense to enter the market with standard quality blank tapes to be sold at a retail value of $1.95 ($0.97 sales price to the retailer). This decision came primarily as I compared the break-even quantities for each product quality level in comparison
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How has Amazon changed the market for books? Amazon has changed the market for books by making it easily accessible with a vast selection for customers to chose from where a book that the local store doesn’t offer is just a click away. Amazon makes it cost effective for both the writers and customers as costs are reduced when books are online instead of paper. Amazon also acts as a storage system for readers that don’t have the space in the house for actual paper books. Amazon makes it possible
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COMM 225‚ FALL 2011: CASE STUDY DUE: Dec 6‚ 2011‚ 19.00 HR‚ SUBMIT ONLINE IN THE DROP BOX TO BE DONE IN GROUPS OF MAXIMUM OF 3 STUDENTS (WITH SAME CONTENT EXPECTATIONS). If you have been to one of the Walt Disney Theme Parks‚ it is inevitable that you have encountered the problem of waiting at the theme/attraction of your choice. Here is what a New York Times journalist has to say about this problem: Source: http://www.nytimes.com/2010/12/28/business/media/28disney.html Disney Tackles Major
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Guidelines for your case write-up: What follows is a pretty exhaustive outline for case preparation. You are likely to work on plenty of cases while at Bocconi and may already have done so. I have found that this detailed outline steers students towards the right approach and outcome. A. Preparation 1. Read cases carefully and analyze all statistical data. It may be useful to read the case two‚ three or more times if necessary. Most cases are short‚ but loaded with relevant facts. 2. Determine
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General Guidelines for Case Write-up Why Cases? • Case studies contain real or hypothetical business situations. • Provide tools to effectively: -Apply theories to real business situations -Generate solutions to real business problems Steps to Complete a Case Report • Read the case carefully • Determine the main problem and any associated problems • Establish the important relevant facts • Analyze the situational factors (external‚ internal)
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Systems in Global Business Today Case 1: UPS Global Operations with the DIAD IV Tags: UPS global operations; handheld computers; wireless mobile platform; digital firm; integration of business; customer value generation. Summary How IT drives the UPS operation worldwide. Using smart people and smart technology‚ UPS delivers over 14 million packages daily to 200 countries and territories‚ requiring the talents of 70‚000 drivers who are wirelessly connected to UPS main databases located in seventeen
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Case Study Questions 1. What are UPS "Smart Labels?" What role do they play in UPS operations? The UPS Smart Label is a computer-generated shipping label that you can create using your personal computer. One of the key elements of the smart label is the barcode. The information contained in a smart-label barcode can benefit you significantly. Among these‚ a UPS Smart Label provides you with the following: Increased reliability‚ since the barcode contains data imported directly from your system
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Case Write-up Sunshine Foods Problem Sunshine Foods biggest problem is their declining profits. They also have had minimal growth and have high overhead costs‚ which are a large part of their declining profits. Causes Sunshine Foods has three major areas that need to be address in order to increase their profits. First‚ their motto: “As long as new products look like they will increase the company’s sales volume‚ they are introduced.” This is causing the company to take on too many products
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com debuted on the Hong Kong Stock Exchange‚ raising US$1.5 billion to become the world’s biggest Internet stock offering since Google’s initial public offering (IPO) in 2004. On the first trading day‚ frenzied purchases of the stock pushed prices up to by 193%‚ the fourth largest first day gain in Hong Kong’s stock exchange in three years. The closing price of US$5.09 per share gave Alibaba.com a value of about US$25.6 billion‚ making it the fifth-most-valuable Internet company and the largest
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eReading: Amazon’s Kindle Case Write-Up In 2007‚ when the average consumer was inundated with a multitude of choices relating to their entertainment options‚ Amazon had just released the Kindle‚ a new electronic reader. Amazon had been extremely secretive in the lead up to the launch‚ and there was a tremendous amount of concern regarding how the Kindle would affect the publishing industry. From the brick and mortar bookstores‚ to textbook manufacturers to the I-Phone‚ any company involved in
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