Definition The case describes the competition in U.S. paint industry and also about Jones Blair Company which deals in architectural paint and paint sundries. The problem definition in the case study depicts a meeting of company executives where discussions are made that how to deploy corporate marketing efforts of the company in order to increase the sales‚ as peak painting season is approaching soon. Market and Industry Analysis Paint Industry: The industry is divided into three segments:
Premium Company Customer service Consultative selling
privately held corporation which produces architectural paint coatings and markets them under Jones Blair brand name. Addition to that it also sells paint sundries under Jones Blair brand name even though these items are not manufactured by them. Apart from these the corporation also operates on OEM coating division. The problem in front of the company is to decide where and how to deploy corporate marketing efforts among the various architectural paint coatings markets served by the company in the south
Premium Marketing Sales Variable cost
Enough Guidance: It might not be the concern of the color paints company to give free interior decorating ideas. But‚ Asian Paints has been giving advice and textual guidance regarding the interior designing and decoration. It associates the ideas of colors‚ color wheels and combinations for better room decoration. Asian Paints educates about colors making customers realize that playing with colors is fun and interactive. Introducing ‘Color
Premium Marketing Marketing
References: Barboza‚ D. (2007). Why Lead in Paint? It’s Cheaper‚ The New York Times‚ September 11. Barboza‚ D.‚ and Story‚ L. (2007). Toymaking in China‚ Mattel’s Way‚ The New York Times‚ July 26. Barboza‚ D.‚ and Story‚ L. (2007). Mattel Issues New Recall of Toys Made in China‚ The New York Times
Premium Ethics Mattel
Case Analysis United States Paint Industry The US paint industry is divided into three broad segments: architectural coatings‚ original equipment manufacturing (OEM) coatings‚ and special-purpose lacquers. The paint industry is a maturing industry. In 2004‚ sales were estimated to be slightly over $16billion and an average growth of 1-2% per year. Architectural Paint Coatings Industry The industry estimates that architectural coatings and sundries (brushes‚ paint removers‚ thinners‚ etc.) created
Premium Retailing Sales Marketing
Introduction 1. Chic Paints is a large Limited company. Chic Paints is a limited company formerly part of Ashtead PLC. Ashtead PLC had been a long standing manufacturer of everything from bricks to butter. In 2005 Ashtead PLC decided that its future was no longer viable and therefore decided to change Its business model‚ over the next few years Ashtead PLC started to sell off or close down those of its subsidiaries that were no longer considered a strategic fit within the organisation. CPL was
Premium Credit score Credit Accounts receivable
2y = -9 -2y = -14 y = 7 ; x = -2 5. Rick’s paint store sells a special shade of pink paint (Ricky’s Blush) which can be made from red paint and white paint. The amount of red paint should be three times the amount of white paint. How much of each kind of paint is needed to make 264 gallons of Ricky’s Blush? x = white paint 3x = red paint x + 3x = 264 3(66) = 198 4x = 264 x = 66 66 gallons of white paint; 198 gallons of red paint A total of 800 tickets were sold for a military
Premium Officer Sergeant Corporal
HARPER CHEMICAL COMPANY The Harper Chemical Company (HCC) was a medium sized producer of industrial chemicals‚ which sold its products primarily to customers in the paper industries and the paint industries. In 1980‚ HCC diversified into the production of a mineral called Dominite. By acquiring the Dominite activities‚ HCC hoped it would yield at least 15% return on investment after taxes. In early 1980‚ the HCC board of directors authorised the construction of a processing plant having a 40 000
Premium Tile Sales
1. The United States paint industry and the architectural paint coatings industry is a large maturing market. In 2004 US paint industry sales were estimated at slightly over $16 billion dollars with $12 billion of that focuses on architectural pain coatings and sundries. With a growth rate at the approximate rate of inflation expected for 2005. Of the national $12 billion market‚ Dallas Fort-Worth (DFW) regional sales were estimated at $80 million dollars with Jones Blair capturing $12 million
Premium Marketing
creating a work of art that will not only match the artist’s vision but will also stand the test of time. One such medium to be investigated is egg tempera‚ a specific type of paint. The use of this technique dates back to Ancient times‚ and is one of the oldest known painting techniques. The chemical properties of tempera paint can be explained once the process of its production is understood. Egg tempera is made by mixing pigments with an egg yolk binder. This mixture is then thinned with water
Premium Egg yolk Oil painting