Southwest Airlines Over 35 years ago‚ Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there‚ on time and at the lowest possible fares‚ and make darn sure they have a good time doing it‚ people will fly your airline. They were right (Southwest Airlines‚ 2004)! What began as a small Texas airline has grown to become one of the largest airlines in the United States
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Analysis: Internal factors: Strengths: Joint Venture with Japanese Airline Partnership with JetBlue Member of oneworld alliance International - Flies to North America‚ the Caribbean‚ South America‚ Europe and Asia Number of routes AAdvantage frequent flyer program Weaknesses: Older airplanes Unstable chairs on their airplanes Current financial situation External factors: Opportunities: Merge with another airline Reorganization of their company Successful retrenchment strategy
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Marketing Excellence Southwest Airlines “fees don’t fly with us” Prof. Dr. Osman Karatepe Ghazal Adel Fahmideh 115120 Tour 504 Introduction Southwest Airlines Co. is the largest low-cost carrier in the United States‚ and is headquartered in Dallas‚ Texas. The airline was established in 1967‚ by Rollin King and Herb Kelleher. Southwest begins flying within the state of Texas (between Dallas‚ Houston‚ and San Antonio) with three Boeing 737 aircraft. Today Southwest operates nearly 400
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he History of Pakistan (Urdu: تاريخ پاكِستان )‚ encompasses history of the region that constitute modern Pakistan. Prior to independence in 1947‚ the area of modern Pakistan was both ruled and reigned by local kings and under numerous imperial power throughout different time periods. The ancient history of the region comprising present-day Pakistan also includes some of the oldest empires from the South Asia[1] and some of its major civilizations.[2][3][4][5] By the 18th century the land was incorporated
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INTRODUCTION China Airlines Introduction In Dec 2010‚ China airlines Ltd‚ announced that it had recorded sales revenues of 138.14 Million dollar as for flights carrying people. The company’s Sales Revenue increased by 41 % from Dec 2009 in which the company had achieved 98 Million Dollars. This increase was followed after the company’s announcement in January 2010 that its recorded Sales reached an amount of 358 Million dollars in Dec 2009 including civil and cargo services. These numbers show a
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there were three low cost airlines operating within the country‚ on 15 November 2006 funded by SAA the emerging of Mango airlines took place. Tickets sales for the airline were sold out for almost a month‚ the prices of air tickets were either the same or cheaper than any other mode of transport within the country. This boosted consumer confidence and the other airlines weren’t able to compete with Mango’s reduced prices. Mango’s marketing strategies were of international standard and were well thought
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COUNTRY WHY I LOVE MY COUNTRY Pakistan our sweet homeland. Pakistan had appeared on the world map in 1947 but after the Muslims had made enormous scarifies. No other nation‚ it may be pointed out‚ has achieved such a major political objective in such a short period. But the Muslims of sub-continent had to strive with great perseverance of life and property of achieve this goal. Why I love Pakistan? It is not that Pakistan is a Muslim country. I love Pakistan because it is a hard-earned country
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Terrorism in Pakistan Terrorism in Pakistan has become a major and highly destructive phenomenon in recent years. The annual death toll from terrorist attacks has risen from 164 in 2003 to 3318 in 2009‚ with a total of 35‚000 Pakistanis killed as of 2010. According to the government of Pakistan‚ the direct and indirect economic costs of terrorism from 2000-2010 total $68 billion. President Asif Ali Zardari‚ along with former President ex-Pakistan Army head Pervez Musharraf‚ have admitted that terrorist
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Alaska Airlines Strategic Management Model Linda Gay Cahill Table of Contents: Strategic Profile Company Introduction 3 Strategic Analysis PEST Analysis (Political‚ economic‚ social & technological factors) 4 Resource-Based View 6 Value Chain Analysis 8 SWOT Analysis 11 Strategy recommendations 13 References 14 Company Introduction Alaska Airlines is the ninth–largest U.S. airline based on passenger traffic and is the dominant
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description about its marketing mix & its major competitors in Pakistan. We also discuss four P’s of marketing & their marketing tools. In addition to it‚ this report includes a research base survey on KFC. We all have tried our level best to fulfill all the requirements mentioned to us. Now its depend upon the reader to read it carefully and understand what we want to communicate. This report provides a brief knowledge about KFC in Pakistan. _____________________________________________________
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