Service Marketing ------------------------------------------------- ------------------------------------------------- COURSE WORK TITLE (Assignment No. and/or essay/dissertation title) A CASE STUDY ON CUSTOMER ACQUISITON AND RETENTION ON THE AIRLINE SERVICE INDUSTRY DEADLINE DATE: 13 July 2012 I certify that this assignment is my own work. It does not reproduce anyone else’s work without proper acknowledgement. Signed By: Alexander Glenn Sugiarto Date: 10 July 2012 Tick the appropriate
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Youth in Pakistan Pakistan is a developing country and youth in Pakistan makes up about 35% of it’s total population. In the midst of crunching times‚ when Pakistan is facing severe issues such as terrorism‚ economic crisis‚ target killings‚ disunity and disunity‚ the burden to take the country out of the whirlpool is upon it’s young people Pakistani Youth’s Role in Development The Pakistani Youth has stepped on a train named as destiny that takes its passengers on the
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Pakistan‟s wheat production in marketing year (MY) 2012/13 (May/April) is estimated at 23.0 million tons‚ down five percent relative to previous year‟s record harvest of 24.2 million tons. Wheat area harvested is witnessing a declining trend and has decreased by five percent during the last two years. Last year‚ the Government of Pakistan (GOP) procured 6.4 million tons of wheat from the local production‚ but has yet to announce a procurement target for this year‟s harvest. Trade sources estimate
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Task Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
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attacking crime. Poverty has become a challenging problem for the economy of Pakistan. The government is trying her best to alleviate it. According to the Economic Survey of Pakistan‚ the poverty came down from 34.46% in 2000-01 to 23.90 in 2005-06. Objectives of the Study: Data Sources The study is based on secondary sources of data drawn from various sources such as Pakistan Economic Survey (various issues)‚ Pakistan Statistical Year Book‚ Federal Bureau of Statistics‚ Censuses of Population
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The elasticity of demand is based purely on current market conditions‚ the customer’s purpose for travel‚ and available substitutes. While sitting in Atlanta’s Hartsfield International Airport‚ one cannot help but to notice and feel an overwhelming dominant presence of one particular airline. Delta as we know it today‚ traces its roots way back to 1924. Huff Daland Dusters was founded as the world’s first aerial crop dusting organization. In 1928 the company became Delta Air Service‚ and the following
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Terrorism in Pakistan: Almost a decade has gone by since our involvement in the US-led war on terror and today we are more vulnerable to acts of terrorism and violence than we ever were. In recent years the trend of growing terrorism has shifted from previously hard hit areas such as KPK and FATA to urban centers where it was previously least expected. Now major cities and sensitive locations are under greatest threat. Terrorism is not new‚ and even though it has been used since the beginning
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Philippine Airlines‚ Asia’s first and oldest airline‚ started its operations in 1941. Since then‚ the Philippines was opened up to foreign countries and foreign trade. The Philippine Airlines opened up the country to tourism. It thrived from 1970s to early 1980s but during the mid-1980s‚ the tourism growth slowed down dramatically compared to other neighbouring Southeast Asian countries. Despite the Philippines’ huge head start‚ it was left behind. How did this happen? The Philippine government
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auses and Effects of TERRORISM IN PAKISTAN. Need help concerning this please call +970333333331. Please DO NOT HESITATE contacting me. Terrorism in Pakistan has many causes and effects. The root causes are religious extremism‚ war in Afghanistan‚ poverty‚ social inequality‚ and illiteracy. Some of the main effects are bombings‚ killings‚ and assassinations especially of police and military personnel‚ damage to tourism‚ and a bad image to the country. Religious extremism is caused by Madrasas
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Introduction Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes The authors Ulla K. Bunz and Jeanne D. Maes are based at the University of South Alabama‚ Mobile‚ AL‚ USA. Abstract In an era in which adapting to change means survival‚ it is important to study what successful organizations have done. While the airline industry in the USA has not made thriving financial headlines‚ one small company has been able to satisfy its customers completely
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