Down a Dark Hall was written by Lois Duncan and is a book about a girl named Kit Gordy‚ going to a boarding school miles away from the closest town‚ which is a small village called Blackwood. So she comes to her new home for the school year with her new step father Dan and her worrying mother‚ who are ready to go on their honeymoon. When they see the boarding school that Kit would be staying at‚ it looked surprisingly different from what they saw in the brochure they were given. The three of them
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The earlier Paleolithic people used variety of stone tools‚ some including hand axes and choppers. Although they’ve appeared to have used the axes more often‚ discussion varies whether they used axes for cutting wood and such‚ or if they threw them‚ serving as “killer frisbees”‚ at creatures or herds‚ to stun one of them for hunting. They might’ve even been used as self defense weaponry against predators. Paleolithic tools such as the chopper or scrapers were most
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RED BULL 1. Who are Red Bull´s greatest strengths and risks as more companies (like Coca-Cola‚ Pepsi and Monster) enter the energy drink category and gain market share? Strengths There are six marketing lesions from Red bull which gives them competitive advantage 1. Embrace a sense of purpose 2. Beyond Big Society: do more than grow your bottom line 3. Move beyond ROI: pitch for emotional impact 4. Embrace ‘extreme marketing’ 5. Behaviour trumps brand values 6. Place
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The Monty Hall Problem Introduction The Monty Hall Problem1 was created from the scenario introduced from the famous game show Lets make a deal2. The host (Monty Hall3) has three doors anxiously awaiting you and lets you know that behind two of the three doors are sad goats‚ and behind one of the three‚ is a brand new car. If you choose the car‚ you get to keep it. But‚ on the other hand if you unfortunately choose the goat‚ you are stuck with it. Monty finally
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chances from Victor and Bull. Victor’s parents are rich‚ but neither of them wanted a child. They treat Victor poorly and with very high expectations. Victor is bullied heavily at school by Bull. Being overwhelmed by his life Victor tries to kill himself. Bull lives with his mom and grandpa who are very poor. Bull’s family spends almost all of the money they make on alcohol. His grandfather who is always drunk beats Bull a lot. Bull takes out most of his anger on Victor at school. Bull finally has to much
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Marketing Analysis of the Most Famous Energy Drink Brand Red Bull´s sources of brand equity. Red Bull is one of the most famous brands in the drink industry. With an innovative product Red Bull was able to sell millions and millions of cans and to draw profits of dizzy amount. But as often it is not only the product which determinates the success or failure of a company. And of this Red Bull is a very good example. Although nowadays Red Bull has to compete with the biggest drink companies in the world
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Misconceptions of Pit Bulls Tori Renfro Few dogs are as renowned and as feared in America as the Pit Bull. The American Pit Bull Terrier is the product of interbreeding between Old English Terrier and English Bulldogs to produce a dog that combined the gameness of the terrier with the strength and athleticism of the bulldog. These dogs were initially bred in England‚ and arrived in the United States with the founders. In the U.S.‚ these dogs were used as catch dogs for semi-wild cattle and hogs
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“Red Bull isn’t a drink‚ it’s a way of life”- an off the radar subculture; very appropriately put across through the company’s slogan “It gives you wings”. In order to face the challenges and grow in the future‚ Red Bull should mainly concentrate on using the following strategies: - 1. INCREASE CONSUMPTION LEVELS: Highest consumption rate was in Ireland‚ which had been 11 cans per person‚ and if the same is achieved in USA then Red Bull can achieve additional annual sales of 2 billion cans in
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Environmental/ Situational Analysis Trends/Issues Red Bull is an energy drink aimed at students and athletes. No one thought that a “functional drink” sold at a premium price and packaged in a can would ever be successful‚ when the idea first came up in 1987 (www.redbull.co.uk 13.05.2009)‚ however the product became quite popular amongst young people and frequently drank at night clubs as a ‘mixer’ (mixed with other drinks‚ e.g. vodka and whisky). The company’s marketing was also quite successful
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Red Bull Brand Equity According to Keller (2008‚ p 53)‚ brand equity is the strong‚ favorable and unique brand associations in the memory of customers. He goes on to identify (p 54) two sources of brand equity: 1.) Brand Awareness; and 2.) Brand Image. Red Bull has well defined tactics for both sources. The Brand Awareness Source for Red Bull Brand Equity Keller (p 54) notes the key elements of Brand Awareness: 1.) Recognition; and 2.) Recall. He postulates that if buy decisions are made at
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