Brand Audit report Red Bull Kenneth Finlay INB 380 global Brand Management Rollins College‚ Fall 2013 Table of contents 1. Background Information 1 1.1 The Brand 1 1.2 Current Industry analysis 2 1.3 Porter 5 Forces 3-4 2. Consumer Analysis 4 2.1 Target markets and segmentations 4 3. Brand Inventory 4 3.1 Brand Elements 4 3.1.1 Brand name 4 3.1.2 Symbols
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Project 1: Red Bull Case Singapore Blue can will be more successful in the market of Singapore‚ because higher marketing budgets‚ high proportion of immigrants and low UAI of Singapore. 1.1 The cultural dimension and society in Singapore Picture 1 Hofstede’s cultural dimension Singapore According to Hofstede’s cultural dimension‚ we can know that Singapore has some characters: Low IDV Low UAI Besides‚ there are more and more overseas migrants in Singapore. In 2010‚ the proportion of Singaporeans
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Contents Introduction 1. Why did we choose Red Bull 2. Executive summary I) Company presentation II) Macro Analysis 1. Market Descriptions 2. PESTLE 3. Five Porter Forces III) Micro Analysis IV) Objectives & Strategy 1. Customer Analysis 2. Segmentation 3. Targeting 4. Positioning 5. Marketing Mix V) Financial Statement VI) Recommendations Conclusion Reference Introduction Red Bull is the leader of the energy drink market. This company created in 1984 by Dietrich Mateschitz performs
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December 15‚ 2011 Why Pit Bulls Should Not Be Banned Many people worldwide are afraid of Pit Bulls. They are no different from any other dog in the world. They are affectionate companions‚ generally healthy and easy to care for‚ people oriented‚ loyal to their owners‚ eager to please‚ and have a high tolerance to pain. These are some of the qualities that make them good pets. I believe that they should not be banned because 99% of issues that arise with Pit Bulls have to do with owners who are
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PLAN Red Bull Table of Contents 1. Executive Summary 2. Company Descriptions Red Bull is an energy drink found by Dietrich Mateschitz in Austria in 1984 and began to sell there in 1987 with special marketing strategy‚ which opened up a new product category in the world in the meantime. Red Bull now contains four types including the original Red Bull energy drink and the other one of sugar-free‚ the Red Bull energy shot and Red Bull Cola. With increasing demands of Red Bull‚ it soon
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expect him to bite.” With so many dog bites and attacks each year‚ it is easy to blame the dog. Pit bull attacks are the leading dog attacks in the United States. Although pit bulls can be very loving and friendly dogs‚ most people often perceive them to be vicious killers. This judgement is unfair because people do not understand why they bite. The general public needs to be better educated about pit bulls‚ such as why they have a bad reputation‚ what we can do to fix their reputation‚ and why they are
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The Right to Own Pit Bulls April Williams April 4‚ 2013 Everest University The Right to Own Pit Bulls Should people be allowed to own Pit bulls? According to Defend Pit Bulls (July‚ 2009)‚ the Pit bull breed makes up 5-9.6% of the United States dog population‚ in 2007 there were 72 million dogs in the US making that between 3‚600‚000 and 6‚912‚000 Pit bull breed dogs in the United States. This particular breed of dog is typically stereotyped against as being a vicious and dangerous breed
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Red Bull was founded by Dietrich Mateschitz and officially launched in 1987. Ten years after its launch Red Bull was finally brought to the United States first being introduced in California. In 2000 Red Bull had approximately $1 billion in worldwide sales. In 2006 more than 3 billion cans of Red Bull were sold in over 130 countries. Red Bull now accounts for approximately 50% of the energy drink market in the United States and up to 80% in other countries with an approximate 65% overall market
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Graphing Two Variables Cory Williamson Lakisha Platenburg Management of Information Systems November 18‚ 2014 Pit Bull Aggression versus Other Breed Aggression The two variables I have chosen to review in this paper are the aggressiveness in Pit Bulls versus the aggressiveness in other breeds of dogs. I will be Researching Pit Bull attacks‚ bites and so on to see what is really true‚ compared to other breed of dogs. Many know this breed has the ability to be quite dangerous animals
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I’m going to compare pit bulls to guns‚ in similarities and differences. We allow guns‚ which are much more dangerous than some mean dog‚ for many important reasons. It’s not worth listing them all‚ but some obvious ones like protecting your property apply to pit bulls as well. In fact‚ that’s a better argument for pit bulls than for guns‚ since they are less dangerous and more evident to would-be trespassers. But the real reason I compare the two is because going past someone’s house and seeing
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