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    Restaurant Industry in India

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    Restaurant Industry in India - Trends and Opportunities Restaurant Industry in India - Trends and Opportunities HVS International (India)‚ Mr. Navjit Ahluwalia‚ Associate Director and Mr. Dushyant Singh‚ Consulting & Valuation Analyst Research‚ Report Writing Mr. Shyam Suri‚ Secretary General‚ FHRAI Editing‚ Report Fianlisation Mr. Pooran Chandra Pandey‚ Assistant Secretary General (Research)‚ FHRAI Hotel Questionnaire & Co-ordination Mr. Raj Rajeshwar Sharma‚ Computer Data Assistant Design‚

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    INDICE NUOVI MODELLI DI CONSUMO E TREND DISTRIBUTIVI: IL CASO COIN I. EXPERENTIAL MARKETING E CONSUMER BEHAVIOR: IL CAMBIAMENTO NELLA NUOVA ECONOMIA 1.1. 1.2. 1.3. Le origini della nuova tendenza Il presupposto logico La proposta di Pine e Gilmore e la visione di Schmitt 1.4. L’experential marketing di B. H. Schmitt 1.4.1. I tre trend all‟origine del marketing esperienziale 1.4.2. Le quattro caratteristiche chiave del marketing esperienziale 1.5. Il framework concettuale proposto da Schmitt:

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