SUBJECT “Marketing Management” SUBMITTED TO: M/s. Sofia Bano SUBMITTED BY: Syed Saqib Ashfaq Unilever Pakistan Limited Unilever Pakistan Limited is largest fast moving consumer Products Company in Pakistan. Unilever Pakistan Limited is a part of Unilever- a global company. Unilever Pakistan Limited is producing more than 50 brands in Pakistan. Company information Unilever Pakistan limited is a wholly owned subsidiary of Unilever Overseas Holding‚ UK‚ Unilever PLC (A company incorporated
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Repositioning of Saffola Case Proposition To analyze how successful was Saffola in repositioning itself from being a “Curative” Brand to “Preventive” brand. Case Synopsis For the past few years Marico has been rolling out many new products under the Saffola banner which are all targeted at the health conscious consumers. While edible oil remains Saffola’s flagship product they have diversified into other new products such as Saffola oats‚ Saffola Muesli and Saffola rice as well. Saffola’s
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Dear Respondent: We‚ the BS-Management Accounting students of Ateneo de Davao University‚ are currently undergoing a Project Feasibility Study of the product “Kinutil” in partial fulfillment of the requirements in Management Consultancy. In line with this‚ we would like to ask for your help through answering this survey form. Brief background of the product: Kinutil is a Boholano chocolate eggnog energy drink‚ supercharged with tuba–coconut toddy with a blend of condensed milk‚ native chocolate
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THE STATE OF SMALL & MEDIUM ENTERPRISES (SMEs) IN DUBAI A report by Dubai SME An agency of the Department of Economic Development) TABLE OF CONTENTS Foreword by HE Sami Dhaen Al Qamzi‚ Director General‚ Department of Economic Development – Dubai 04 Foreword by HE Abdul Baset Al Janahi‚ Chief Executive Officer‚ Dubai SME 05 Introduction to the Report 07 SME Definition for Dubai 09 Structure of the Report and Study Methodology 17 Executive Summary 21
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if the company had adhered to its own operating system‚ rather than move to Windows Phone in 2011‚ she would succeed. But although Windows Phone was a failure‚ the truth is that by 2010‚ Nokia had already launched too many disappointing phone and its OS had proved full of bugs‚ awkward and unintuitive. In 2008‚ Nokia said it has one of the most valuable brands in the world. But she failed to realize that today brands are not as strong as they were. The era of high-tech teach people to expect constant
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tactics that “lock” customers in. As noted by Dan Tynan‚ writer of the article‚ Apple has five company and product characteristics that ensure loyal customers. These five traits are iPod and iTunes‚ iPhone and the App Store‚ Mac computers and the Mac OS‚ installed software an extra (sometimes unwanted) apps‚ and “shoes and spies.” Apple is now a 35 year old company‚ and since its founding is has strategically chosed to limit consumer choice. This is odd because many Apple buyers don’t view Apple
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different operating systems. For Legacy Windows (Windows 3.1)‚ simply Access the program manager main group‚ then open the control panel‚ and then double click the Printers icon‚ then the printers dialog and display the List of Printers. For Mac OS systems‚ click the apple menu‚ then click System preferences. The printers installed are located under the print & fax section of the system preferences window. Now for UNIX systems this task can be very simple‚ I also recommend this operating system
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------------------------------------------------- Design Workshop POOR PACKAGING:C.Y. GABRIEL WHITENING SOAPSPECIAL PINK CASE STUDY C.Y. Gabriel Whitening Soap C.Y. Gabriel Special 60g Packing Size - 60gx144 / cs Box Barcode - 4800141512921 Price – Php18 Product Description C.Y. Gabriel Papaya Genuine whitening beauty Soap - 60g Guaranteed compounded with the highest bleaching chemical ingredients imported from foreign countries. Proven and tested of superior quality in whitening
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FINANCIAL MARKETS ASSIGNMENT ON COMMODITY MARKET TOPIC: MUSTARD/RAPESEED MUSTARD/RAPESEED INTRODUCTION India is one of the largest rapeseed‐mustard growing countries in the world‚ occupying the first position in Area and second position in Production after China. The world production of Rapeseed/Mustard has been increasing at a rapid rate in several countries largely in response to the continuing increase in demand for edible oils and its products. Brassica (rapeseed‐mustard) is
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1/15/14 Can Liril regain its equity? | Business Line CASE ST UDY CHALLENGE Can Liril regain its equity? Vishwadeep Kuila January 7‚ 2014: The soap market in India is highly penetrated (98 per cent) with a multitude of brands. The market is estimated at Rs 10‚000 crore in value. Lifebuoy is the number one soap brand in terms of marketshare‚ followed by Lux‚ Santoor‚ Dettol and Godrej No.1 in that order. (Ref table: Leading the market) The two major segments in the soap market are
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