Jhalani 2011233 Yugmala Singh 2011238 Aditya Vikram 2011248 [SUPER SHAMPOO] Formulating an effective value delivery process to tap into an existing and prospective consumer market. Introduction The case analyzes the response of the non-users of shampoo in an emerging environment‚ India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their perceptions about the category of shampoo and well-known brands. The entrepreneur ’s challenge is to obtain the
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Suresh Venkataraman‚ a successful marketer had always wondered how shampoo transformed from an unaffordable product to an affordable one and also believed that the rural markets in India offered a huge potential in consumer products. He was doubtful about the brand names of different shampoo brands being complex to understand that is why he decided to launch a product called “super shampoo” which was easy to pronounce and projected a superior image against whatever it was competing against. To develop
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La Shampoo is a high quality and more expensive product that has the same marketing strategy over years. From 1989‚ the line start to slowly decline its sales. The ad agency tried to develop new look campaign‚ but this solution did nothing for La Shampoo sales and customers didn’t even noticed the change. Caroline‚ the brand manager wanted a new marketing plan to improve the sales and increase the market share‚ not to just keep the product remain on retailer’s shelves. She made a marketing meeting
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Easy Honey Hair Care If you had told me last year that my shelf of hair care products would be reduced to a homemade honey shampoo‚ I would not have believed you. Shampoo‚ conditioner‚ conditioning mask and painfully pricey anti-frizz serum… how could humble honey replace all of that? Let me start at the beginning. This past year‚ I’ve been on a crazy hippie journey to eliminate toxic products from my life. Now‚ I’m excited to say that all of my body care items are homemade and non toxic. This
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Making Your Own Organic Shampoo Once you have chosen your castile soap base‚ you can add your essential and/or fragrance oils to the mixture. Different oils will affect the hair in different ways depending on what you are looking for in a homemade shampoo. For instance if you are looking to control dandruff and to sooth an itchy scalp‚ then you would add Tea Tree oil and Chamomile to your shampoo base. If you wanted to add extra shine to your hair with a great scent‚ then you would add Lemongrass
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Homemade Flea Shampoo for Dogs ____________________________________________ A Science Investigatory Project Presented to the Faculty of University of St. La Salle Integrated School Bacolod City ____________________________________________ In Partial Fulfillment of the Requirements for the Subject Science 9 Biology ____________________________________________ Submitted by: Rigel Tan Stephanie Tan Fedee Alisoso Ysa Marie Linas Acknowledgement
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The Dynamic Use of Symbolism in Shampoo Planet Douglas Coupland has been called the voice of Generation X by his critics because of his writing techniques‚ which deal mainly with youthful ideals. Most of his works involve young characters searching for truth and answers for their self-involved questions. Despite many of his novels having a dim outlook‚ he incorporates humor and optimism into them‚ which creates a balance between wittiness and mockery. In Shampoo Planet Tyler Johnson‚ the narrator
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Acknowledgement “No project is ever a work of only one person and this one is no exemption”. This project is the product of many hands‚ and countless hours from many people. My thanks go out to all those who helped‚ whether through their comments‚ feedback or suggestions. It gives me immense pleasure to express my deep sense of gratitude to prof. (faculty guide) for his valuable guidance‚ constant supervision and above all his continuous encouragement‚ constant supervision and above all his
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Company • The first Garnier product was made by Alfred Garnier in 1904‚ a hair tonic. The full company name‚ Laboratories Garnier‚ originated in the 1920s as a producer of haircare products made with organic ingredients. Garnier continues that mission today‚ as all of its products are made with natural ingredients. The L’Oreal Group has owned Garnier since 1965. L’Oreal • L’Oreal‚ based in France and the United States‚ has been in operation since 1909. It now owns five divisions including Garnier
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Definition of Positive analysis A positive statement is a statement about what is and that contains no indication of approval or disapproval. Notice that a positive statement can be wrong. "The moon is made of green cheese" is incorrect‚ but it is a positive statement because it is a statement about what exists. Positive analysis of economic growth Economic growth is measured as the annual percent change of gross domestic product (GDP). The Gross Domestic Product (GDP) in Pakistan expanded 3
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