Max Fresh: Global Brand Roll-Out Case in a Nut Shell This case presents the devised strategies of Colgate-Palmolive Company to take their new product Colgate Max Fresh‚ which was very successful in US markets‚ global especially China & Mexico. This presents a classic case of challenges faced by a company in introducing their successful markets in global markets. In 2004‚ Colgate-Palmolive is the leader of US toothpaste market with a value market share 34.8% and Crest from Proctor & Gamble is closing
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BACKGROUND. UNILEVER KENYA LIMITED Introduction: Unilever Kenya Limited manufactures and markets food‚ home‚ and personal care products. It was registered in 1949 as East African Industries Limited and changed its name to Unilever Kenya Limited in the year 2000.Unilever Kenya Limited operates as a subsidiary of the Unilever Group and is headquartered in Nairobi‚ Kenya. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5644912 (Accessed on 8 September 2010) Customer
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WAC for Colgate-Palmolive "The Precision Toothbrush" Introduction Colgate-Palmolive (CP) is a global leader in household and personal care products‚ with over $6.06 billion in sales and a gross profit of $2.76 billion. CP’s five-year plan emphasizes new product launches and entry into new geographic markets and a continuing focus on core consumer products. Although international sales remained CP’s strong suit‚ accounting for 64% of sales and 67% of profits in 1991‚ the company faced tough competition
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organizations: 4 Public organizations: 4 Private organizations: 5 Non Profit organizations: 5 Colgate Palmolive: 5 B. HYPERLINK "#_Toc353519497"Explain how stakeholders influence organisational missions and goals and discuss how and to what extent your cHYPERLINK "#_Toc353519497"hosen organisation (responsibilities) meets stakeholder expectations. 6 Stakeholders influence: 6 Stakeholders in Colgate Palmolive: 7 Task 2: 8 A. Explain the nature of UK economic system and how it affectHYPERLINK "#_Toc353519510"s
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IMC PLAN COLGATE TOTAL IMC Plan RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: Subject Name: Location where you study: Title of Assignment: File(s) Submitted Student name: MKTG1257 Marketing Communication Saigon South Campus IMC Plan MKTG1257 – IMC Plan – Colgate Total Nguyen Thu Giang s3220854 Nguyen Huynh Anh Thu s3221643 Pham Hoang Oanh Vo Minh Thu
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zfbfcbcv < Colgate Cibaca.. Colgate Max White.. > Colgate Max Fresh Parent Company Colgate Palmolive Category Personal Care – Toothpaste Sector FMCG Tagline/ Slogan Switch on the power of freshness USP Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness STP Segment Personal Care – Oral Hygiene – Gel Toothpaste Target Group Men and Women Positioning Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness
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THE MONOPOLISTIC AND RESTRICTIVE TRADE PRACTICES ACT‚ 1969(MRTP ACT) The Monopolies and Restrictive Trade Practices bill was introduced by the Rajya Sabha in 1967 and drastic changes were made by the Joint parliamentary committee. It was finally passed in the house in on 18 December 1969 and got president’s assent on December 27‚ 1969‚ but was brought in force from June 1‚ 1970. The directive principles of our constitution suggest that ownership and control of material resources should be widely
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Introduction Personal Care Market Oral Care Market (70 years) Home care Market Colgate Palmolive India Ltd. Fast Facts Leading brand in Indian Oral Care segment. Colgate has been ranked as India‟s most trusted brand for four consecutive years from 2003-2007 Colgate Palmolive India Ltd. Is a 51% subsidiary of Colgate Palmolive U.S. Listed in two stock exchanges in U.S. and India. Product Variance Colgate Total 12 • Tagline: „The most advanced toothpaste for your
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Big Brands 17 Importance of focus on the Right brand attitudes 17 Customer communication Channels 19 Television 19 In Store Promotions 20 Sponsorships 21 Blogs and Online Forums 21 Recession impact to Consumer Behavior trends 23 Colgate Palmolive company in China 27 Subsidiaries of Colgate in China 27 Toothpaste market in China 28 Colgate toothpaste on market in China 29 Strong branding and adaptation 30 Entering on Chinese Market 31 Advertising and marketing 32 Colgate copycats and
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| 2010 | | Colgate-Palmolive Company | PRODUCT ANALYSIS | LECTURER: Le Khac Huy GROUP: 1 MARKETING DEPARTMENT: Nguyen Cam Tu (S3230474) La Vo Khanh Vy (S3246084) Pham Hoang Oanh (S3210309) Tran Thi My Dung (S3231518) Pham Viet Anh Vy (S3246087) Nguyen Trong Anh (S3192382) | RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject
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