MARKETING STRATEGY PEPSODENT It’s the marketing strategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketing strategy has. Introduction: • Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs of the customers.its Products includes toothpastes and toothbrushes. • The various toothpaste variety are pepsodent Germicheck‚ Whitening ‚ 2in1‚ Center Fresh‚ Gum Care‚ Sensitive‚ Kids.It was earlier positioned
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Executive Summary The objective of this RFI is to determine whether or not Colgate-Palmolive (C&P) should remain with SAP for their technology infrastructure‚ or if they should seek out other or new IT opportunities. C&P needs to determine what is important and whether or not IT supports it. We evaluate the current problem C&P is facing and the future trend of the technology. We reviewed SAP and its competitor‚ Oracle‚ to determine whether C&P should stay with their current provider and what
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good balance of products in this industry. While being innovative in this market‚ Colgate-Palmolive introduced the Wisp‚ a new product that they believed would make having a fresh breath while on-the-go a reality. This would definitely be of interest to many consumers since it did not require water‚ rinsing and lastly toothpaste. Although this seemed like a brilliant idea‚ it appears that Colgate-Palmolive didn’t forecast that there new idea would probably cause them to lose some of the revenue
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Problem Statement The aim of this report is to analyze the two different launch strategies (as a niche or a mainstream product) for Colgate Palmolive ’s new toothbrush‚ Precision‚ and choose the one that is the most suitable in the face of the market competition and consumer needs. The report also aims to make recommendations for the positioning‚ branding‚ communication and promotion of the product under the chosen strategy. Situation Analysis Company: In 1991‚ CP held 43% of the world toothpaste
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COLGATE - PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH I-SYNOPSIS In 1992‚ Colgate-Palmolive (CP) was the global leader in household and personal care products like toothbrushes and toothpastes. In 1991‚ its sales topped at $6 billion and profits at $2.76 billion and it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. It was also the leader in retail toothbrush sales in the United States. Prior to the 1990s‚ consumers were satisfied with
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Colgate Palmolive Case Study: Segmentation Strategy March 21‚ 2011 Segmentation Variables Geographically‚ Brazil is the largest country in South America and is the world’s fifth largest country in size and population. It is bound by the Atlantic Ocean and bordered by Venezuela‚ Guyana‚ Suriname‚ French Guiana‚ Columbia‚ Bolivia‚ Peru‚ Argentina‚ Paraguay‚ and Uruguay. There is a wide range of weather across the area but it is mostly tropical. There are five major climate subtypes including
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FROM SCIENCE TO BEAUTY L’Oréal’s research facilities in France‚ the USA‚ and Japan bring together more than 3‚000 scientists and research staff. Their discoveries are published in leading scientific journals. L’Oréal’s innovations are patented‚ creating some 586 patents in 2004 alone. Our methodologies for evaluating the safety and efficacy of ingredients and finished products‚ product evaluation and claim substantiation are recognised by the international scientific community
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Tom’s of Maine is a natural personal care products Company...‚" and the mission statement begins here. "They have all natural ingredients and they have a commitment to the environment‚ this is what I had heard on the radio. That sounds like a company that is worthy of my time. So I decided to analyze Tom’s of Maine’s mission statement. I saw in this company a business that cares about the environment‚ so they must care for their employees‚ customers‚ and the general public. "Build a relationship
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International MGT Case Study Colgate’s Distasteful Toothpaste 1.)The major strategic and ethical issues faced by Colgate in its partnership took many different forms. Colgate did not have any management rights in agreement with Hawley and Hazel. Another issue was the fact that there was dissatisfaction with the logo and name of the toothpaste created by Hawley and Hazel called “Darkie” toothpaste. Some people had a problem with this because they thought it was racially offensive. think
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skin care Disposable diapers Product Shampoo Toothbrush Men Grooming Respiratory Health care Hair color 2.0 Situational Analysis SWOT analysis Strengths:- • Established company in India • Various brands are known to people • Strong distribution network • Availability of products in different sizes Weaknesses:- • • • • Less proliferation in rural market Always lagging w.r.t Clinic All Clear increase in usage of shampoo due to increase in awareness increasing real
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