Report on the Market Research about P&G Name:CXY studentID:080810202 Objective of the research P&G attach great importance to Consumer Understanding. We can testify it through the quotation in its website: No company in the world has invested more in consumer and market research than P&G. We interact with more than five million consumers each year in nearly 60 countries around the world. We conduct over 15‚000 research studies every year. We invest more than $350 million a year in consumer understanding
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Index:- BRANDING:- * Introduction * History * Functions of Branding * Advantages * Disadvantages * Importance of Branding * Branding Strategies PACKAGING:- * Introduction * History * Functions of Packaging * Advantages * Disadvantages * Importance of Packaging * Levels of Packages LABELLING:- * Introduction * History * Functions of Labelling * Advantages * Disadvantages
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Personal care products consist of : personal cleaning products such as toothpastes‚ shampoos‚ bar soaps and body washes; health and beauty aids‚ including cosmetics‚ fragrances and over the counter medications; and diapers and feminine hygiene products. Other items range from cat litter to automotive additives. The top worldwide producers include Procter and Gamble‚ Kimberly Clark‚ Unilever‚ Colgate-Palmolive‚ Church and Dwight‚ Clorox‚ and Ecolab. Industry Trends and How It Operates
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CEMS Case Study “L’Oréal (A): Fighting the Shampoo Battle” Case Study “L’Oréal (A): Fighting the Shampoo Battle” At the end of June 1997‚ L’Oréal’s Chairman and CEO‚ Lindsay Owen-Jones‚ called a meeting to study the European shampoo market. Although L’Oréal had several shampoo brands‚ among them Elsève‚ the shampoo market had never been one of the company’s main priorities because margins were extremely narrow. In addition to that‚ consumers perceived very few differences and therefore
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Published by Harvard Business Press‚ 254 pages. 2. HUL Website (http://www.hul.co.in/) 3. HUL CLSA Conference‚ Investor Presentation (24th Sept.‚ 2008). 4. Reckitt – Benckiser Website (http://www.reckittbenckiser.com/site/RKBR/Templates/Home.aspx?pageid=1) 5. Colgate – Palmolive Website (http://www.colgate.co.in/app/Colgate/IN/HomePage.cvsp) 6. Emami Group Website (http://www.emamigroup.com/Brands) 7. CMIE 8. Wikipedia
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It became a great success story and laid the roadmap for others to follow. MNC’s like HLL‚ which were sitting pretty till then‚ woke up to new market realities and noticed the latent rural potential of India. 1983‚ C K Ranganathan started selling shampoos in a sachet with an investment of Rs 15‚000 and dared to take on the multinationals‚ Lever and P&G‚ the unquestioned leaders in that segment. . He targeted rural and small-town consumers who used soaps to wash their hair. He introduced the
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P&G: 63.9% Safeguard (57.0%) Ivory (5.0%) CPP: 13.4% Palmolive Naturals (8.3%) Tender Care (3.8%) J&J Phils.: 4.6% 4.) HAIR CONDITIONER Unilever: 82.5% Creamsilk (82.5%) P&G: 11.0% Pantene (7.5%) Ivory (3.5%) Bristol-Myers: 4.9% Herbal Essence (4.9%) 5.) SHAMPOOS P&G: 41.0% Rejoice (16.9%) Pantene (9.1%) Head&Shoulders (8.9%) Ivory (6.0%) Unilever: 11.0% Sunsilk (23.5%) Lux (6.8%) CPP: 23.1% Palmolive (16.5%) Optima (3.3%) 6.) BABY DIAPERS P&G: 41.0%
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Because of the vastness of the variety of products produced by Procter and Gamble‚ they have several different competitors‚ although of course these competitors do not compete in all the same industries. The industries that P&G compete in include food‚ personal care‚ business services‚ commercial cleaning and facilities management services‚ consumer products manufacturers‚ and cleaning products. For example‚ P&G makes Pringles‚ whose competitors are basically any chip products‚ including the local
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cleaning products. If anything‚ Clorox made the right move because other huge companies were moving towards more natural and socially responsible brands as well. In the last couple of years‚ L’Oréal paid $1.4 billion for the Body Shop and Colgate-Palmolive bought 84 percent of Toms of Maine‚ which makes natural toothpaste and deodorant‚ for $100 million. Clorox has also created eco-friendly product lines of its own ("Burt’s Bees: The Social Responsibility Business Is Model Alive and Well.”
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1. Research is an orderly approach towards purposeful investigation. Explain the various steps involved in a research process. Research is the orderly approach towards purposeful investigation. Thus the term research needs formulating a hypothesis‚ collection of data on relevant variables‚ analyzing and interpreting the result and reaching conclusions‚ either in the form of an explanation or certain generalizations. It can also be called an academic activity and a systematized attempt to gain new
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