the Colgate-Palmolive brand that produces soaps‚ detergents and oral hygiene products. Colgate focuses on oral hygiene and is a maker of toothpaste and toothbrushes. Started in 1806 by William Colgate as a soap and candle company. When William died in 1857‚ his soon took over. In 1837‚ Colgate introduced their first toothpaste and was the first to introduce toothpaste in a tube. In 1928 Palmolive-Peet bought Colgate and in 1953 the name changed to Colgate-Palmolive (Colgate-Palmolive‚ 2012). Today
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MARKETING PROJECT COMPANY: P&G TABLE OF CONTENTS 1. INTRODUCTION 2. SWOT ANALYSIS 3. PEST ANALYSIS 4. P&G PRODUCT PORTFOLIO 5. EVALUATION OF TARGET SEGMENT 6. EVALUATION OF POSITIONING Introduction Procter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company which has it’s headquarters in downtown Cincinnati‚ Ohio‚ United States. This firm was founded by William Procter‚ a candle - maker and James
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to Assess Your Exposure to the Rest of the World?s Peoples Studds-Nolan Joint Venture Part III: CASES ON MULTINATIONAL MANAGEMENT (18) Matsushita Industrial de Baja California P. T. Sekbang Life Insurance (Indonesia) Toppan-Moore Colgate-Palmolive: Managing International Careers Global Enterprises‚ Inc. Nestle Breakfast Cereal (A & B) Warner-Lambert Company Rhone-Poulenc (A)
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FMCG Industry Introduction The fast moving consumer goods (FMCG) sector is a large and important part of almost every economy in the world‚ insofar as the products associated with the industry represents a big part of every consumer budget. The goods produced by the industry are basically necessities and the inelastic nature of the goods makes their impact on economies worldwide significant. The FMCG are sometimes referred to as consumer packaged goods and the various products are characterized
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map for others to follow. (Pravin Tripathi‚ 2009) A number of companies in FMCG have adapted strategies to expand their base in rural market. Among these that have made headway are Hindustan lever‚ coco cola ‚LG electronics‚ Britannia‚ Colgate Palmolive The ASSOCHAM study‚ which analyzed FMCG said the FMCG will be witnessing more than 50% of its growth in the rural and semi urban segments by 2010 and these markets presented a market size that is 3
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Promotion of Colgate-Palmolive Promotion is a communication means the merits of the product and persuade customers to buy it . Promotion has following four distinct elements. Personal selling ‚ Advertising ‚ Sales Promotion‚and Public relations which can be used as such or can be used in combination to promote the product . ADVERTISEMENT Colgate primarily used advertisements as its main promotion strategies. Its different products which are designed for different segments are targeted to the
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Cosmetic & Beauty Products Manufacturing in the US November 2011 1 WWW.IBISWORLD.COM Thick skin: Shifting consumer preferences and global opportunities will stabilize growth IBISWorld Industry Report 32562 Cosmetic & Beauty Products Manufacturing in the US November 2011 Nikoleta Panteva 2 About this Industry 14 International Trade 2 Industry Definition 16 Business Locations 2 Main Activities 2 Similar Industries 18 Competitive Landscape 31 Industry Data 2 Additional
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Topic 1 : Foundations of Marketing Read: PPT Topic 1 Kotler - Chapter 1 Real Marketing 6.2 ‘International Marketing Manners: When in Rome‚ Do as the Romans Do’‚ p 203. Case – ‘Starbucks coffee: Where Growth is Hot-But Boiling Over?’ Topic 2 : The Marketing Environment Read: PPT Topic 2 Kotler - Chapter 3 Extra readings: A few products/markets offerings that arise due to the changes in macroenvironmental forces. 1. Capsule hotel‚ only available in Japan. http://en.wikipedia.org/wiki/Capsule_hotel
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Board) IRS (Internal Revenue Service) AICPA (American Institute of Certified Public Accountants) SEC (Securities and Exchange Commission) 2. Colgate-Palmolive reports the following dollar balances in its retained earnings account. During 2005‚ Colgate-Palmolive reported net income of $1‚351.4 million. What amount of dividends‚ if any‚ did Colgate-Palmolive pay to its shareholders in 2005? a. b. c. d. $607.2 million No dividends paid $301.2 million $744.2 million 3. At the beginning of a recent year
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SALES 3.4. STRUCTURE 3.5. PRODUCT DETAILS 4. ANALYSIS OF GILLETTE 4.1. FINANCIAL ANALYSIS 4.2. VISION AND FUTURE GROWTH 4.3. EXTERNAL FORCES 5. PERSONAL GROOMING INDUSTRY – AN OUTLOOK 5.1. INDUSTRY ANALYSIS 5.2. COMPETITOR ANALYSIS 5.2.1. COLGATE-PALMOLIVE 5.2.2. PROCTOR & GAMBLE 5.3. HLL 5.4. GODREJ 5.5. FA 5.6. OTHER BRANDS 6. GILLETTE SHAVING CREAM DIVISION 6 7 8 8 9 9 9 10 11 11 11 12 14 14 14 14 15 17 18 18 19 20 IIM Indore 6.1. PRODUCT 6.1.1. GILLETTE PRODUCTS IN THE SHAVING CREAM/GEL/FOAM
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