Saurashtra University Re – Accredited Grade ‘B’ by NAAC (CGPA 2.93) Vaishnani Haresh B.‚ 2011‚ Effects of Sales Promotions on Consumer Preferences and Brand Equity Perception: with specific reference to FMCG Products‚ thesis PhD‚ Saurashtra University http://etheses.saurashtrauniversity.edu/id/eprint/63 Copyright and moral rights for this thesis are retained by the author A copy can be downloaded for personal non-commercial research or study‚ without prior permission or charge. This
Premium Fast moving consumer goods Brand Statistical tests
and books‚ even small appliances. Squinting in the bright lights‚ Caroline made her way to the health-and-beauty aisle and stood‚ staring‚ at the display of La Shampoo on the top shelf. Nearby‚ grouped with other conditioners‚ was the La Shampoo conditioner. Introduced in 1975 and targeted at women between the ages of 15 and 30‚ La Shampoo had a stylish image that had immediately become popular. The line had quickly advanced from a strong West Coast regional presence to a solid 4% share of the national
Premium Advertising The Look
THE FEASIBILITY STUDY OF OKRA AND ALOE VERA AS A HOMEMADE SHAMPOO ABSTRACT Nowadays‚ there are many artificial and cosmetic things that is in the market. One of the most popular is shampoo. We think that we will produce a shampoo in a natural way. So that’s how we come up with okra and aloe vera to help replace other artificial products into an environmental one. TABLE OF CONTENTS Acknowledgement ………………………………………………………. 1 Introduction ……………………………………………………………... 2-3 Review
Free
hairdressing product of Helene Curtis • Mother company has 4 marketing divisons‚ Suave $100 million brand in fiscal 1984 • Suave is famous for hair care product (leading shampoo brand in unit sales) • Suave is an absolute low-price brand with low margin and profit The Shampoo Market • Shampoo market was highly fragmented • Most shampoo marketers targeted the 18-34 year old age group (heaviest users) • Sales had been relatively flat in recent years • Forecast growth predicted slow‚ steady rate of population
Premium Marketing Brand
PROJECT ON:- “RURAL ADVERTISING” A PROJECT SUBMITTED TO THE UNIVERSITY OF MUMBAI FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES In partial fulfillment of requirements of the course By: SHREYA SOOD UNDER THE SUPERVISION OF prof.Jidnya Patil DEPARTMENT OF BMS
Premium Advertising Marketing Marketing research
Liabilities & Financial Analysis Discuss current liabilities and long-term liabilities. What are the differences between the two? Illustrate your understanding of liabilities‚ making sure to identify major types of current liabilities. Respond to at least two of your classmates’ posts. Current liability is a debt that a company expects to pay from existing current assets or through the creation of other current liabilities and within one year or the operating cycle‚ whichever is longer;
Premium Generally Accepted Accounting Principles Balance sheet Revenue
Executive Summary This project is based on P&G.. We have restricted the study to the company’s operations in china. China is the largest emerging commodity market in the world; We effort to apply marketing concepts such as internal and external’s macro & micro environmental factors‚ SWOT Analysis‚ Product Line Cycle‚ Five Forces and Marketing Mix etc to P&G with china‚ so as to understand these concepts and strategies better when applied to a real life scenario. Marketing environment
Premium Marketing Brand Economy of the People's Republic of China
Pantene Pro"“V â Shampoo & Conditioner Environmental and SWOT Analysis Environmental Analysis Introduction: Pantene Pro-V‚ one of the world ’s leading hair care products‚ delivers over $1.7 billion a year to its parent company‚ Procter & Gamble. Procter & Gamble experiences annual sales of over $40 billion and is one of the world ’s largest advertisers "“ ahead of General Motors and Phillip Morris. Pantene Pro-V is targeted at women 18-49‚ and is positioned as the brand that makes hair
Premium Brand Procter & Gamble Brand management
Sunsilk Shampoo Report S NO Topic Page No. 1. Executive Summary 04 2. Corporate Mission and Objectives 05 3. Marketing Strategy& organization structure 6-7 4. Marketing target Strategy 8-9 5. Distribution‚ promotion‚Sunsilk product strategy 10-12 6. Branding strategy 13 7. Promotional strategy 14 8. Market Situation Analysis (PEST) 15-16 9. SWOT Analysis 16-17 10. Competitive Environment and Market Analysis 18 11. Company 18-19 12. Competitive strategy and advantages 19-20 13
Premium Marketing Brand
Of The Product The Product chosen by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps‚ shampoos‚ detergents‚ cosmetics‚ toothpastes‚ skin care‚ deodorants‚ tea‚ coffee‚ ice cream‚ packaged foods and water purifiers‚ the Company is a part of the daily life of millions of consumers across India. Over 16‚000 employees and annual turnover of around
Premium Marketing