A RESEARCH REPORT ON “Impact of sales promotion on consumers‚ Retailers & Wholesalers-with special reference to Sunsilk shampoo At Bhilai region” Submitted in partial fulfillment for the award of degree of MASTER OF BUSINESS ADMINISTRATION OF SWAMI VIVEKANAND TECHNICAL UNIVERSITY‚ DURG (C.G) SESSION : 2006-2008 Submitted by SUSHMITA YADAV MBA II Semester‚ 2007 Approved by Dr. PRATAP .B. DESHMUKH DEPARTMENT OF MANAGEMENT BHILAI INSTITUTE OF TECHNOLOGY
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been experiencing a general increasing trend over the past years. In the Philippines alone in 2011‚ there is an increase in the value of shampoos and conditioners by 6%. As for instance‚ the key countries in Southeast Asia which are Thailand‚ Philippines‚ Singapore and Malaysia are experiencing a stronger domestic demand for hair care products such as shampoos and conditioners that are essential in personal grooming. As matter of fact‚ hair care sales in these key countries grew by an average of
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“PROSPECTS AND CHALLENGES FOR ENTERING INTO RURAL MARKET WITH SPECIAL REFERENCE TO HUL AND ITC” By Mrs. Madhulika Dutta Mrs. Megha Bhatia Assistant Professor Sr.Lecturer Department of Management Studies Department of Management Studies
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MILESTONE 1952 First launching in Indonesia 1970 International bottle usage Launch new variant “Lemon” 1975 Launch “Black Sunsilk”. The first black shampoo launch in Indonesia market 1995 Launch new variant (coconut oil and rose) 1997 Launch dual approach variant 1999 Launch shampoo based on science technology 2001 Launch nutrition shampoo 2006 Launch new design product 2010 Lunch Sunsilk Co-Creation SUNSILK CO-CREATION Co-create with 7 best hair experts : 1. Dr Francesca Fusco‚ a
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below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo 15% 85.03% Rexona deodorant 2% 8% BCG MATRIX Figure: Market growth rate High low Star • Broke bond supreme • Knorr noodles ??? • Lifebuoy shampoo Cash Cow • Surf excel • Lux Dog • Rexona deodorant High
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makes it less popular with lower income classes Opportunity 1. Have a Great Opportunity in New developing areas of India. 2. Consumer behavior towards brand loyalty 3. High Rates of Imported Shampoos 4. Increase in the Shampoo consumption due to awareness 5. Heavy investment in the research of Shampoo Threats 1. High Competition in Indian Market 2. Threats from new entrants 3. Threats from plenty other options available to consumers 1. Strong Financial position of P & G 2. Brand
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L’Oreal Garnier Fructis Oil+Shampoo Introduction: L’Oreal‚ the French cosmetic giant has become one of the leading players in the salon products sector in India. It marks its presence with a portfolio of 15 brands that grew over the span of nearly two decades in the Indian market‚ having an annual growth rate of 30 percent with a market share of 10 percent in the urban area. These different brands were launched in order to cover various product categories. “The mass consumer brands L’Oreal Paris
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chemical shampoo . The product has been traditionally made by our ancestors and was widely used before the advent of chemical / synthetics and is not a totally new product for Bangladeshi customers . Since the herbal shampoo industry is not fully developed in the country and over periods of time consumers have become aware of advantages of using shampoo made from herbals . Alovera Herbals Unlike synthetic chemical shampoo there are absolutely no side effects from using herbal shampoo and Herbal
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History of Sunsilk Shampoo Sunsilk was launched in 1954‚ in the UK‚ Sunsilk had quickly become Unilever’s leading international shampoo brand. By 1959‚ it was available in eighteen countries world-wide marketable devices that identify and differentiate the brand. Brand Branding Decisions Branding strategy is one of the most vital decisions taking by marketers. It is a strategy‚ which brings lots of positive feedback for a firm. Indivual name: Unilever follow individual name for setting brand
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Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff‚ leaving consumer with 100% flake free hair‚ nourished and healthy scalp and also oiliness control over their hair. Apart from that‚ consumers using H&S shampoo can solve any scalp itchiness associated with dandruff. Besides that‚ the menthol content in the shampoo gives consumer a cooling effect and refreshing after washing their hair (The Benefits of H&S 2011). The H&S Anti dandruff shampoo bottle is a white rectangular shaped
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