concept of ’wash & go’ their (time-saving benefits) 28% consumers said that they would definalty buy the product that was only 1 percent less then already established bran there Vidal Sasson. Also because they are gradually accepting the idea of 2-in-1 shampoo more and thus it would be beneficial to launch in European market. P&G’s competitors there are Unilever‚ Colgate and Lo ’Oreal. P&Gs own competitor brands are heavily advertised there by European standards. Therefore launch of the product need
Premium Marketing Brand management Brand
CLEAR SHAMPOO ENDORSEMENTS‚ GENDER‚ AND DE LA SALLE UNIVERSITY-MANILA STUDENTS’ BUYING BEHAVIOR In partial fulfillment of the requirements for CBESTA2 K36 Submitted to: Mrs. Maria Angeli T. Reyes Submitted by: Chua‚ Bettina Dela Cruz‚ Felicia Enriques‚ Robee Eusebio‚ Patrick Garcia‚ Andrea Garcia‚ Patrick September 1‚ 2010 Table of Contents Tables and Figures 1 Abbreviations and Acronyms 7 Executive Summary 7 Main Report Introduction (1-2pages) 8
Premium Marketing Brand La Salle University
Covarine for Hair & Cosmetic Applications : Covarine Black WS 9199 Sensient Cosmetic Technologies March 2011 Covarine Black WS 9199 Dispersion of carbon black (D&C Black No.2) in water/glycerin system for hair care and make-up applications. Patent pending technology. Composition CI 77266 (and) water (and) glycerin (and) PVP Preservation system Phenoxyethanol (and) dehydroacetic acid Main benefits Nanoparticle-free* Paraben-free PEG-free / PEO-free * No particle below 100 nm according to method
Premium Color Hair care
BM 111 2A NURUL SYAFIQAH BT MOHD KAMAR ARPIN NUR AMIRAH BT ABDUL GHAFAR MUHAMMAD HAFIZH BIN ROSLI NUR ALIAH ASYIKIN BT MD YUSUF FARHA AZEERA BT ZULKIFLI NURUL „ATIFAH 2011274054 2011435054 2011889674 1 2 3 Acknowledgment The preparation of this report is a sound example of teamwork. The experience is a valuable one because not only did the report increase our understanding and knowledge on the assigned topic‚ Sunsilk. It also taught us important lessons of how to incorporate out
Premium Marketing
Exhibit one thru three represents the national trends in the shampoo category and trends in supermarkets. These reports can help build an idea of which brands to start off with in evaluating what is making profits nationally and what is making profits for Nolan. The competitor Valumart would more than likely use the
Premium Marketing
This ad shows a beautiful woman in a colourful Hijab (a Muslim headscarf) next to a bottle of what seems to be shampoo with limes‚ water and a lotus flower surrounding it. There is a paragraph in Arabic with the only English words being “Lively Clean and Fresh”. After some investigation I discovered that this ad was part of a campaign for “Covered Hair” by the Western Hair Care Company Sunsilk in Pakistan. It was aimed at young girls and women who cover their hair as part of religion‚ but are still
Premium Semiotics Ferdinand de Saussure Islam
people however‚ experience an unusually large amount of flaking either chronically or as a result of several triggers‚ up to 800‚000 cells/cm2 which can also be accompanied with redness and irritation. Most cases can be easily treated with specialized shampoos. However there is no true cure. Dandruff is a common scalp disorder affecting almost half of the population at the post pubertal age and of any sex and ethnicity. It often causes itching. It has been well established that the keratinocytes play a
Premium Skin
INTERNSHIP REPORT ON Hair Care Survey on Parlors & Salons in Dhaka Guided by Ms. Farhana Nur Malik Lecturer BRAC Business School Ms. Ankan Siddiquee Brand Activation Manager Unilever Bangladesh By Kamrun Nahar ID-08104011 BRAC Business School Brac University Date of Submission: 19 December 2011 LETTER OF TRANSMITTAL 19 December‚ 2011 Ms. Farhana Nur Malik Lecturer BRAC Business School BRAC University Subject: Submission of internship report Dear Madam‚ I would like to take this opportunity
Premium Unilever Hairdressing Hairstyle
In the twenty-first century women have become one of the most targeted groups in advertising. Women’s magazines‚ often referred to as the "glossy bible" are infested with ads trying to sell women their product or idea. On average‚ when flipping through a magazine a woman or girl would see ads for cosmetic surgery‚ makeup‚ wedding dresses‚ perfume‚ diets‚ home cleaning products‚ jewelry and the list goes on. Women are also affected by the flawless‚ airbrushed and idealized models who are in these
Premium Advertising Mass media Woman
Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth‚ assists in suppressing halitosis‚ and delivers active ingredients (mainly fluoride) to help prevent tooth and gum disease (gingivitis).[1] Most of the cleaning is achieved by the mechanical action of the toothbrush‚ and not by the
Premium Toothpaste