ADVERTISING THE WORLD OF ADVERTISING What makes an AD great? (1) Ads should satisfy the consumers’ objectives by engaging and delivering a relevant message (2) Ads must Achieve the sponsor’s objectives Advertising Objectives | Consumer’s Objectives | 1.Attention/Awareness | Satisfy curiosity/memory/entertainment | 2. interest | Identify personal needs | 3. knowledge | Gather relevant information | 4. attitude change | Support risk associated with attitude change | 5. behavioral
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Founded in 1978‚ Sa Sa has grown from a 40 sq. ft. retail space to become today’s regional "beauty". According to the "Retail Asia-Pacific Top 500" ranking of Retail Asia magazine and Euromonitor in 2014 the Sa Sa holdings is a topmost company in the Hong Kong. As one of the largest sole agents in cosmetics in Hong Kong‚ Sa Sa represents over 100 international beauty brands in Asia. Sa Sa prospers on its successful and proven "one-stop cosmetics specialty store" concept‚ offering customers with
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Introducing the Sa Sa International Holding Limited (China) Sa Sa International Holding Limited‚ a Hong Kong leading cosmetics retailing group in Asia. Sa Sa has approximately 220 stores and retail counters across different regions in Asia. Together with it owns brand and other international brands; Sa Sa offered over 600 brands of skin care‚ and fragrance‚ make-up and hair care products. In 2005‚ in order to track the fast growing trend of China Cosmetic industry‚ Sa Sa International Holding Limited
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SA PULA‚ SA PUTI Francisco "Soc" Rodrigo About the Author Francisco had a colorful career as politician‚ poet‚ playwright‚ essayist and nationalist. He is popular for his caustic comments on current events‚ which he writes in both English and Filipino. He is one of the foremost exponents of nationalism and was one of the writers censored and detained during the Marcos regime. He was also one of the youngest to be elected Philippine senator. CHARACTERS Kulas‚ an out-and-out sabungero‚ or cockfighting
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SA SA COSMETICS – Analyzing Competition Sa Sa Cosmetics is a very successful Hong Kong based discount cosmetics retailers. The case describes how Sa Sa became successful‚ culminating in its IPO in 1997. Since then‚ however‚ its fortunes have declined somewhat. The case discusses recent initiatives that were undertaken to sustain growth momentum. Sa Sa also undertook some marketing research studies. The research findings appear to confirm that Sa Sa may have some major problems. As 2001 comes to
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Advanced SAS® Macros Steven First‚ Katie Ronk‚ Systems Seminar Consultants‚ Madison‚ WI Abstract This hands-on workshop presents some intermediate-to-advanced macro topics such as macro referencing environments‚ macro interfaces (SYMGET‚ SYMPUT‚ EXECUTE‚ RESOLVE‚ PROC SQL)‚ macro quoting‚ and macro functions. Good practices and alternatives to macros are also discussed. After a short lecture‚ attendees will perform hands-on exercises until the end of the session. Introduction The SAS® programming
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farms with 9 acres or fewer‚ 1992 number of farms with 9 acres or fewer‚ 1987 number of farms with 9 acres or fewer‚ 1982 S = south‚ W = west‚ NC = north central‚ NE = northeast [8marks] Create the SAS data‚ work.A1Q1 with the features described below from the SAS dataset agpop. a. Create the SAS data‚ work.A1Q1. b. Display only the variables region‚ county‚ state‚ acres92‚ and farms92. c. The data includes two subsets (i) the number of acres devoted to farms in 1992 (acres92) was between 32‚000
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What is SAS SAS is an abbreviation for Statement of Auditing Standards‚ which provides guidelines on generally accepted auditing standards. Accounting Standard Board (ASB) issues them on matters that deal with the preparation and issuing of audit reports for non-users. Statement of Auditing Standards has different sections - each dealing with professional standard with an assigned standard number. SAS 115 It establishes the procedures and process of communicating internal control related matters
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You have been hired by the San Antonio Fitness company (better known as SA Fitness) located in San Antonio‚ Texas‚ to develop a working database system to better track their clients‚ trainers‚ workouts‚ and personal training. SA Fitness offers several types of membership plans to accommodate anyone’s needs. A membership plan has the beginning date‚ an initiation fee‚ a monthly fee‚ a duration (number of months in the plan contract)‚ and a personal training fee. Once a person signs up for a membership
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1. Introduction Piele SA started a budget committee consisting of the chief accountant‚ a cost accountant‚ a technical director‚ and heads of the production departments. The committee was formed to help develop a budget using the zero-based budgeting system. Piele SA’s budget was based on the expected level of activity in sales that the firm expected to generate during the year. Piele SA started its budget from zero‚ and continued to re-evaluate and adjust targets throughout the operating year;
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