CHAPTER 13: THE MARKETING OF SERVICES ADDITIONAL CASE STUDY NEW LINE IN MOBILE PHONES One of the oldest principles of marketing is that sellers may sell features‚ but buyers essentially buy benefits. This is a distinction sometimes lost on technology led organisations‚ and the service sector is no exception. Recent experience of the UK’s largest telecommunications company‚ Vodafone Airtouch‚ illustrates how crucial it is to see service offers in terms of the benefits they bring to customers
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Wen-hsin Hsu Questions of Cases Case 1: Accounting for the iPhone at Apple Presentation date: Oct 22 (Authors: Brochet‚ Francois;Palepu‚ Krishna G.;Barley‚ Lauren) 1. In your opinion‚ are GAAP or non-GAAP numbers most reflect the economic reality in Apple? 2. Discuss the impact on financial statements for GAAP and non-GAAP numbers. 3. Should APPLE lobby for their non-GAAP numbers to be sanctioned by FASB? 4. Does it matter if the revenue recognition rule for smartphone changes? Case 2: Bausch& Lomb
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Fine Foods is an upscale specialty food store that was founded by Kathy Kudler. Kathy Kudler opened the first Kudler Fine Foods on June 18‚ 1998 in La Jolla‚ California. In 2000‚ Ms. Kudler opened a second store in Del Mar. In 2003‚ she opened her third store in Encinitas (Apollo Group‚ 2011). Kudler Fine Foods prides themselves on providing their customers with the finest quality food which includes bakery and pastry products‚ fresh produce‚ fresh meat and seafood‚ condiments‚ packaged foods and
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Elizabeth Reszke PSY-210-101 September Case Study Three Case Study Three: Application Questions: 1. What is Bob’s attitude according to Jungian theory? Provide evidence for your answer. Bob’s an extravert. Bob seeks enjoyment and pleasure by helping others. In Jung’s point of view‚ Bob seeks pleasure and enjoyment from outside objects (objects being people)‚ not from the subject (subject being one’s self). This can be seen in the case study when Bob states how he enjoys helping others
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Case Story‚ Question 1 How would Ed’s blood help protect him from a foreign invader such as the one now in his system? Ed’s blood contains white blood cells‚ which combat infection and inflammation. Foreign invaders attract phagocytic neutrophils and macrophages by means of chemotaxis. These particular cells eat and dispose of pathogens in a process called phagocytosis. These cells ingest and dispose of pathogens and dead matter during phagocytosis. Case Story‚ Question 2 The sporozites
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Chapter 3 Methods of research and Procedures Method of research is a systematic gathering of qualitative and quantitative data. It follows a certain process to have data that will be interpreted. It supports the validity of the study by using a test statistic to answer some question and to prove some hypothesis. This chapter also in clued the details on how the data are acquired. In this study we use the following method • Naturalistic Observation • Survey Method • Testing Method Naturalistic
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Marketing‚ Email and Mobile Matt Burgener – SVP‚ Digital Marketing‚ Onsite and ATM Kathryn Condon – SVP‚ Digital Marketing Christopher Smith – SVP‚ Digital Marketing‚ SEO and Social Current: Mobile App on Smartphones‚ Mobile Web 3 months: SMS 4mn customers in 3 yrs. Adoption rate ~ 5-8 times of online banking LoB Managers: specialized apps (responsible for own business profitability. Add features: Cons - slow down‚ complexity‚ affect user experience (already examples of failures) HUGE RISK
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EC 1101 Study Questions Fall 2012 Chapter 5 Market failures‚ public goods and externalities 1. Explain the functions of government in an economy. Why do governments intervene in markets? 2. (a) Using the concept of allocative efficiency‚ explain the meaning of “market failure” and “externality”. Why is this is a type of market failure? (b) Explain the difference between the market equilibrium output and the efficient level of output when there are (i) negative externalities and (ii) positive
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Globalization of World Food Markets To date‚ globalization has influenced nearly every life sector in almost every country of the world. Global exchange of goods‚ services‚ and ideas do not let food industry stand on the sidelines. It means that the fast food industry is one of the fundamental outcomes of a rapidly globalizing world. It should be emphasized that sometimes globalization of fast food can have risks to local culture and economy. It is true to say that a lot of Asian nations are going
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Citibank Case Questions: 1) Should Citibank launch the card product? Why or why not? 2) Given its upscale customer base‚ how should Citibank position its card‚ if it decides to launch it? 3) Which countries should Citibank enter first? Which countries should it avoid? 4) If you choose not to introduce the card‚ what would you do to achieve the $100 million earnings target by 1990? What kind of branch banking products should the bank offer? L’OReal Case Questions: 1) What is Beauty Product
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