April 10th. Then a forum will open for each of these assignment questions. Please write two-to-three paragraphs per question. 1. What are Galanz’s competitive and operations strategies? Considering the expertise of international players like Panasonic and Toshiba‚ Galanz didn’t really have a competitive advantage with respect to technology. Cost arbitrage (of land and labor) was the chief competitive strategy employed by Galanz to capture the Chinese microwave market. Galanz conjured up mutually
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spirit by replacing the "o" in Locum with a heart. 2. The Japanese company Matsushita Electric was promoting a new Japanese PC for internet users. Panasonic created the new web browser and had received license to use the cartoon character Woody Woodpecker as an interactive internet guide. The day before the huge marketing campaign‚ Panasonic realized its error and pulled the plug. The ads for the new product featured the following slogan: "Touch Woody - The Internet Pecker." The company only
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equilibrium price‚ we simply add the condition that quantity demanded equals quantity supplied in equilibrium: QD = QS = QE Demand Function 5P=-Q+46 Supply Function 4P=Q+8 QD =-5P+46 QS=4P-8 WN1 To work out equilibrium price and quantity we equate the equations -5P+46=4P-8 -5P-4P=-8-46 -9P=-54 P=6 Substituting the P value in 5P=-Q+46 so‚ 5x6=-Q+46 Q=16 So
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orbit thus releasing more energy and waves of shorter wavelengths. 3. a. Draw the energy-level diagram and write the electronic configuration for zirconium (element 40). (3 marks) Energy-level diagram for zirconium is drawn below: 4d 5s 4p 3d 4s 3p 3s 2p 2s 1s Electronic configuration for zirconium is given below: 1s2 2s2 2p6 3s2 3p6 4s2 3d10 4p6 5s2 4d2 b. Use the diagram to explain why the Zr4+ ion exists. (2 marks) When the outer orbitals are
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(10%) 2. Conduct SWOT analysis on Rayovac (Tip: take into consideration the macro and micro conditions reported in the case). After completing SWOT analysis and as a marketing analyst‚ any particular recommendations could you make? (Tip: think of the 4Ps) (10%) 3. Did Rayovac follow product development‚ market development‚ market penetration or diversification? Why? Did it follow cost leadership or differentiation strategy? Why? (10%) 4. Could you consider Rayovac a product‚ sales or marketing oriented
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more to produce Pepsi and the profit margin will decrease unless the price to the consumer goes up 2. a. Analyze the following demand and supply equations. What is market equilibrium price? What is market equilibrium quantity? Demand: Qd = 100 – 4P Supply: Qs = 10 + 6P - Market equilibrium price is the state in which the market supply and demand is at balance eand as a result prices become stable. Equilibrium quantity is equals the quantity demanded and quantity supplied. In a market graph‚
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Marketing and Promotion at Mandarin Oriental Hotel Group Contents: 1.Introduction Page 1 1.1 Aim Page 1 2. Marketing Page 1 2.1 Marketing Orientation Framework Page 1-2 3.Service Marketing mix Page 2 3.1 4ps Page 3 3.2 Mandarin Oriental Hotel 7ps Page 4 3.3 Criticism of the service marketing mix Page 5 3.4 E-Marketing Page 5 4. Promotional Mix 4.1 The Mandarin Orientals promotional mix Page 6-8 5. Competition Advantage
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Hartley‚ S. & Rudelius‚ W. (2008) Marketing. 9th edn. London: McGraw-Hill Education. Laroche‚ M. (2009) ‘Impact of culture on marketing strategy: Introduction to the special issue’. Journal of Business Research‚ 62(10)‚ 921-923. Lauteerborn‚ R. (1990) ‘4Ps Passe‚ C-Words Take over’. Advertising Age (6)‚ 23-25. Learned‚ E. P. et al. (1965) Business Policy: Text and Cases. Homewood‚ IL: Richard D. Irwin McCarthy‚ J Miller‚ F.P.‚ Vandome‚ A.F. & McBrewster‚ J. (2011) Pest Analysis. New York: Alpha script
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Marketing Strategy (4Ps)Product Cadbury dairy milk 5 – Star Perk Celebrations Temptations Éclairs GemsBubbalooBournvilleDairy milk silk Halls * 22. Marketing Strategy (4Ps)PriceDiscount-Discount offers in festive Sessions.Price is an important element of the marketing mix. The price charged for a chocolate bar can determine whether a consumer will buy it and the level of sales achieved can determine whether or not Cadbury Schweppes will make a profit * 23. Marketing Strategy (4Ps)PlaceCadbury dairy
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from Da... The Global Supply Chain Leaders Group is Launched to Serve t... Supply chain video: Managing Supply Chain in a Tough Economy... Supply chain video: Alcohol supply chain from inside Cott goes for a new system in its supply chain Panasonic Achieves Supply Chain Excellence with i2 Channel M... Coca-cola Marketing Strategies Essays and Term Papers Coca Cola to restructure its supply chain -21food.com Supply-Chain Council 2007 Supply Chain Excellence Winners Supply chain video:
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