urban areas‚ 80% lives in rural areas. * Upper class in less than 5% of the population‚ mid-class is ~ 15%. * India economy grows ~ 8% each year in the last 10 years. * What is at the stake for The Japanese Brands (Sony‚ Panasonic‚ NEC) Two American giant corporations‚ Google & Apple dominate one of the biggest and fastest growing markets with a junction with Korean‚ Taiwanese and Chinese developers and producer - this leave Japanese out of the game. iPad & Nexus
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to Ryanair. Many models are available in the analysis of economic entities. The question is: Which model is better suited to a certain situation? In analysing the macro-environment of Ryanair‚ the business model of choice would be the PESTEL model. The PESTEL model consists of six categories namely: political‚ economic‚ social-cultural‚ technological‚ environmental‚ and legal. These categories consider the external environment the firm under analysis‚ addressing the macro-environment of Ryanair
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the external environment (part 1) What’s going on out there now and in the future? Environmental influences in the broadest sense Macro/general environment: PESTEL Environmental influences related to the dynamics of the industry under question Competitive environment: Porter’s Five Forces (Porter‚ 1980) Example PESTEL The automobile industry Political – Climate change agenda – Fuel prices – Expansion of EU Economic – – – – Changes in disposable income Exchange rates
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you have managed to purchase at a great discount that too with a free gift gets delivered at your doorstep with no extra cost for shipping. Not only Braun‚ but shavers and razors belonging to all possible brands including Philips‚ Remington and Panasonic are available for the customers. Before making a purchase‚ you can also make online comparisons between the various models and go through customer reviews to get a better idea of the
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and Technological forces. These are known as PEST factors. 1 2 PESTEL analysis of the macro-environment There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between:
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Besides that‚ PESTEL analysis will also be taken into account not only as a remarkable tool to analyze business environment but also as a supportive technique to utilize SWOT analysis. Moreover‚ this essay will shortly touch upon the Tows matrix as a sophisticated upgrade
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Using PESTEL Analysis in Strategic Planning For Non-Profits PESTEL is a method of analysing the impact a variety of factors may have on potential profitability of an organisation or industry. A macro environmental analysis technique‚ PESTEL analyses the impact that political‚ economic‚ socio-cultural‚ technological‚ environmental and legal factors may have on an industry’s profitability potential (Johnson‚ Scholes & Whittington‚ 2005). Within each major PESTEL heading‚ there are a variety of sub-factors
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segments include personal grooming‚ small appliances‚ and oral care products‚ and the portable power segment. In the portable power segment‚ Duracell’s major competitors consist of Energizer and Rayovac while new and emerging ones included Sony‚ Kodak‚ Panasonic‚ and other private label brands. The collective entrance of these competitors in the 1990s is the primary reasons for Gillette’s lack of success in the battery industry‚ discussed below. The key reason Gillette has been unable to achieve the
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Introduction The aim of this essay is to demonstrate Human Resource Management (HRM) in a way that is both challenging and rewarding in contemporary organizations. Human Resource Management (HRM) is a new way of thinking about how people should be managed as employees in the workplace. (Ashly Pinnington and George Lafferty 2003‚ P.4) In much the same way as there are different roads to success‚ HRM is not one theory but an evolving set of competing theories and strategy contributors. The purpose
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INTRODUCTION 1 I. ENVIRONMENTAL FACTORS AFFECTING INDUSTRY 1 I.1. PESTEL ANALYSIS 1 I.2. FIVE FORCES MODEL 3 II. IMPLICATIONS OF CHANGING BUSINESS ENVIRONMENT 4 III. USE AND LIMITATIONS OF TOOLS APPLIED 5 III.1. USE AND LIMITATIONS OF PESTEL 5 III.2. USE AND LIMITATIONS OF FIVE FORCES MODEL 6 SUMMARY 6 APPENDIX 1 8 APPENDIX 2 9 REFERENCES 10 INTRODUCTION The origin of the modern pharmaceutical
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