S.F. Express Marketing Plan Group 6 Instructor: Dr. Anthony Tsui MKT 2010 2 Table of Contents 1. Executive Summary…………………………………………………………………………………3 2. Strategic Objectives…………………………………………………………………………………3 2.1. Mission 2.2. Goals 2.3. Sustainable Competitive Advantage 3. Situation Analysis……………………………………………………………………………………4 3.1. Industry Analysis 3.1.1. Market Size 3.1.2. Market Growth 3.2. SWOT Analysis 3.2.1. For S.F. Express 3.2.2. For Domestic Private Express Industry 3.3. Competition 4. Marketing
Premium United Parcel Service Service Service system
AMERICAN EXPRESS OUR STORY Becoming American Express: 150+ Years of Reinvention and Customer Service INTRODUCTION The story of American Express is a fascinating one‚ filled with interesting and sometimes quirky characters who -- through a combination of brains‚ perseverance and luck -- shaped the company’s development during the past century and a half. The express company that forwarded freight and valuables evolved into a company that created and sold financial products like money
Premium American Express
Evaluate American Express in terms of ‘brand equity’ What are the benefits‚ strengths and weaknesses associated with the company? American Express is an American financial-service‚ which has been known as the paramount of brands among high-end customers. They have continued to build its brand in a steady and consistent manner which is a strength that the service has. It is known to be one of the few truly differentiated brands within the financial category. American express creates a balance
Premium Credit card American Express Brand
DHL EXPRESS EUROPE Case: GIS Determines Better Route Planning and Minimizes Fleet Driving Distances 1. General Summary DHL was an innovative leader in the worldwide shipping business for many years. The company joined in Deutsche Post which is modern privatized German mail service. Deutsche Post made Airbone Express to join thier company and integrated Airbone Express in to DHL.By this way‚ Deutsche Post created DHL Express in 2003. DHL Express is a large company‚ which employs 550
Premium Deutsche Post Geographic information system Express mail
Airborne Express 1. The US express mail industry consists of three main market players (UPS‚ FedEx and Airborne) and six second tier players. The industry evolvement from the perspective of customers looks like this: By time more and more people became used to express mails and many businesses for which express mails are an inseparable part‚ are high-volume customers. The major reasons for customers to use express mails are urgency of the shipment and the price. Also‚ for time-sensitive products
Premium Customer service Customer service United States Postal Service
Airborne Express and Husky Injection Molding Systems Airborne Express 1. Perform a five-forces analysis of Airborne Express’ industry. Forces | Items | Power | Rivalry | * Big competitors are FedEx and UPS; * Smaller competitors like BAX Global‚ DHL‚ Worldwide Express‚ Emery Worldwide‚ RPS‚ TNT Express‚ Worldwide‚ and US Post Service | Keen competition with big competitors as they account for the lion’s share of the market | Entry barriers | * Economy of scale * CAPEX on IT‚ facilities
Premium Express mail TNT N.V. Deutsche Post
______________________________________________________________________________ Executive Summary: Airborne Express the current underdog in the express mail business has been able to compete with market leaders due to innovation and optimization strategy. The company built on cutting cost and emphasizing reliability now faces pressure from the leaders UPS and FedEx to change their pricing strategy. This change from standard rate pricing to distance-based pricing puts Airborne in a dilemma in which
Premium Economics Express mail New York City
Airborne Express Case Study Evaluation of Business Leading to Sustained Superior Performance September 24‚ 2010 J401 Airborne Express’ Strategy: Value Mix Airborne considers itself as “the flexible‚ solution-oriented express carrier” with an ability to tailor its services to the needs of particularly large business customers - providing low cost‚ next day‚ and second day deliveries. In this way‚ Airborne has asserted itself using a Cost-Leader strategy (please see appendix 1). Continually
Premium Customer Customer service United Parcel Service
Service (UPS)‚ Federal Express‚ and Airborne Express. Combined‚ these “Big Three” ship more than 5 million packages a day with over 98% of which arriving on time. The impact that the express mail industry has made on the U.S. economy in terms of technology‚ logistics support for small business‚ and the overall movement of goods has far exceeded the expectations of many since its origination in the 1970’s. The case at hand dives truly dives into‚ not necessarily the phenomenon of express mail‚ but who were
Premium Transport Express mail United Parcel Service
Subject: Marketing assignment (video case- American Express) Date: 14th June 2009 Name: Farzana Farooq Student ID : 0810127 1.Select three of the macro environmental forces discussed in the chapter. How does American Express adjust its marketing mix in response to trends within each of these factors? The three macro environmental factors are the following: Demographic environment: American express has been since the baby boomers time and at that period they just used to offer one product
Premium Marketing Change Economics