Panera Bread Company Case * Student: -Miguel Etchebarne Question 1 What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? -Panera strategy was to make great bread broadly available to consumers across the United States. They have an attractive menu and the dinning ambience of his bakery-cafés
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locations. Although there have been talks (amongst Panera Bread) for their corporate and franchise locations (Taylor) of remodeling (Appendix 1)‚ within this report we’ve proposed a plan that will allow their existing stores‚ both corporate and franchise locations‚ to be more attractive and welcoming for reward members and their new customers. As a disclosure‚ all proposed plans will have final approval from appropriate parties from Panera Bread (including Panera’s stakeholders). Although the implementation
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9/17/2013 Panera Bread Company 1. What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Panera Bread trying to achieve? Driving concept: to provide a premium specialty bakery and café experience to urban workers and suburban dwellers. Generic: Broad differentiation strategy. Competitive advantage: striving to build
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Partial Example #2 for Panera Case part 1 analyis Excludes answers to #3 and 4‚ which were covered in the earlier example Item 1 The company’s mission statement‚ although I think of it more as a slogan‚ is “A loaf of bread in every arm.” The company is on a mission to extend the consumption of their baked products broadly in the areas where they operate. Their strength in this mission comes with their strategic locations in high traffic urban areas. These locations enable them to service
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ASSIGNMENT QUESTIONS 1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? Panera Bread is a company with distinctive and effective concept and strategy which has given them a competitive advantage over its competitors in the submarket industry. Panera Bread’s strategy includes providing specialty bakery
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Overview Panera Bread is ready for an epochal change in American eating habits. The company is a leader in the quick-casual restaurant business with more than 1‚027 bakery-cafes in 36 states. Its locations‚ which operate under the Panera and Saint Louis Bread Company banners‚ offer made-to-order sandwiches built using a variety of artisan breads‚ including Asiago cheese bread‚ focaccia‚ and its classic sourdough bread. Its menu also features soups‚ salads‚ and gourmet coffees. In addition
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Panera Bread Company 0. INTRODUCTION The Panera Bread legacy began in 1981 as Au Bon Pain Co.‚ Inc. Founded by Louis Kane and Ron Shaich‚ the company prospered along the east coast of the United States and internationally throughout the 1980s and 1990s and became the dominant operator within the bakery-cafe category. In 1993‚ Au Bon Pain Co.‚ Inc. purchased Saint Louis Bread Company‚ a chain of 20 bakery-cafes located in the St. Louis area. The company then managed a comprehensive re-staging
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Executive Summary Problem Statement: While Panera bread has incorporated a great strategy by provided their customers with an upscale‚ high-quality dining experience in the specialty Café category‚ they have fallen slightly behind in their pricing strategy in order to remain competitive when so many competitors are offering a similar experience with lower prices. Analysis: Panera’s Strategic intent and vision has been: • Make great bread broadly available to customers across the US • Have
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chain is moving forward in a very positive direction. St. Louisbased Panera Bread Company‚ a chain of specialty bakery-cafés‚ has grown from 602 company owned and franchised units in 2003 to over 877 today. In 2005 alone‚ its sales increased by 33.6% and its net income increased by 35.2%. So what’s Panera’s secret? How is it that this company flourishes while its industry as a whole is experiencing difficulty? As we’ll see‚ Panera Bread’s success can be explained in two words: positioning and execution
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Making the Dough at Panera Bread Company Terri Wilson John Totherow Rebecca Hall March 3‚ 2013 Executive Summary Repetti and Vincelette (2005) found that Panera Bread Company “Panera” opened 419 new bakery-café stores from the initial unit expansion beginning in 1999 through 2003 as system-wide revenues increased (p. 29-1). Annualized unit volumes and system-wide comparable sales percentages declined each year since 2003 indicating a decrease in company growth and narrowing profit-margin
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