NAME: ABHAY A GANDHI GROUP : 22 ------------------------------------------------- TNS SHOWER GEL CASE POSITIONING MAP BRAND 7.3 BRAND 8.1 BRAND 7.4 BRAND 6.2 BRAND 3.3 BRAND 4.1 BRAND 7.1 BRAND 3.2 BRAND 5.1 BRAND 2.2 BRAND 3.1 BRAND 4.2 BRAND 1.1 BRAND 7.2 BRAND 2.3 BRAND 2.1 BRAND 1.2 BRAND 6.1 Shelf-Space 0.2 Private Label 1.2 0.8 0.0 0.6 1.4 1.8 1.0 Price/Volume 0.4 1.6 ≥0‚3l <0‚3l and ≥ 0‚25l Unit Size <0‚25l Economy Packs Middle of the market
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Recommendation of ¡°Got Milk?¡± Ad for Application in South Korea I. Recommendations and Summary of Analysis To appeal to a Korean audience‚ the facial expression and the gestures of a model should be changed as the model hold a cup of milk‚ and make a smile. The ¡°Got Milk?¡± ad is one of the typical masculine and low context American culture ads. Angelina Jolie¡¯s facial expression and gestures are very aggressive‚ tough‚ and masculine. The ad entitles ¡°Got milk?¡± which is a very direct way
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The United States airline Industry is a complex business that is affected by many internal and external factors. The successes and failures of this industry are constantly fluctuating over time. While deregulation brought great triumph and positive change‚ the tragedy of 9/11 was the initial factor leading to the downward spiral of failure that the current airlines face today (Siddiqi‚ 2009). Currently‚ the International Air Transport Association reported that the airline industry suffered a net
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SUMMARY OF CONCLUSIONS AND RECOMMENDATIONS ________________________________________________________________________________________________________________________________________________________________ Housing is widely acknowledged as a human right. At the same time‚ it is a major driving force of the economy and often an individual’s biggest asset. The situation within the housing sector is of high significance for a society’s social and economic development and there is a need to openly recognize
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report focuses on what Panera Bread Company (PBC) needs to do in order to be profitable‚ provide healthy and quality foods to consumers and above all retain its leadership potentials in the restaurant and fast food business. The report also looks at what organization’s vision and mission statement means. It touches strategic objectives by dealing with strategy formulation‚ analysis and implementation. Corporate governance has to be used to reposition the operations of PBC‚ analysis of both the micro
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Recommendation Brief for an Internal Accountant A client has an out-of-control system. A recommendation has been made to hire an internal accountant. Write a recommendation brief of no more than 700 words for the client‚ justifying the benefits of using an internal auditor. Conclude your recommendation by referring a person for the job based on their background. Explain how the background benefits the client. ACC 544 Recommendation Brief for an Internal Accountant The current company
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high for Panera in the restaurant industry. No switching costs‚ numerous competitors‚ and an increase in the availability of healthy food For a company in the restaurant industry‚ there are no switching costs for consumers. It is not like‚ for instance‚ the cable industry where cancellation fees are prevalent or an electronics industry where prices for a new product are high. If one day‚ the consumer decides that he or she would like to go to Sweet Green for lunch instead of Panera‚ the only
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Case Study and Treatment Plan for Donna “Patty” Cunningham John Prayer Liberty University SUB 505 Case Study and Treatment Recommendations Name: Donna “Patty” Cunningham DOB/Age: 34 Dates of Interviews: Evaluator: John Prayer REASON FOR ASSESSMENT: Patty is a 34-year old African American female of average build and height. Patty is the fifth of eight children. Patty has one child‚ Bobby‚ which she had when she was 14 year old. Patty admits to a long life of drug used which started around
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Name of professor: Professor contact: Professor email ID: Department:_______ Date: SUBJECT: LETTER OF RECOMMENDATION FOR Mr To Whom It May Concern This letter is to recommend Mr. to take up his advance studies ‚ at your esteemed university. During my tenure in the department of _________ in this institution I have had the opportunity to guide and assess quite a number of students. However each year I notice that only a few outstanding
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MEMORANDUM TO: Mark Smiley FROM: DATE: RE: Purchase recommendation for new scanners During the last tax season‚ our office experienced recurring problems with the paper scanners. The difficulty was not with an individual scanner‚ but included all of the scanners on different occasions. The scanners will not feed the documents correctly‚ resulting in torn documents and/or illegible text; and at various times will freeze and not function at all. As a result‚ this has increased our preparation
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