components of Panera Bread’s value chain? The primary components of Panera Bread’s value chain are 2. What strategic issues and problems does Panera Bread management need to address? The strategic issues and problems that Panera Bread management needs to address are to do with their previously discussed strategy. They want to provide premium bakery and café experience‚ broaden their stores and locations in the states‚ and make Panera a nationwide brand name. The management at Panera needs to
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behind Panera Bread is to provide a premium specialty bakery and café experience to urban workers and suburban dwellers. Panera Bread’s distinctive menu‚ signature café design‚ inviting ambience‚ operating systems and unit location strategy allowed it to compete successfully in five submarkets of the food away from home industry: breakfast‚ lunch‚ daytime “chill out”‚ light evening eat in or take out‚ and take home bread. In his letter to shareholders‚ in the company’s 2005 annual report‚ Panera chairman
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Case Study of the Panera Bread Company Lawrence Technological University Author Note This paper was prepared by Bruce S. Silver for Marketing Management 6013‚ taught by David Gregorich‚ MBA‚ Ed.D. Abstract The purpose of this paper is to study the Panera Bread Company‚ and do a case analysis based upon the reading’s from the book Marketing Management: Knowledge And Skills‚ Eleventh Edition by Donnelly‚ and Peter (2013)‚ and The 5 C’s and Strategic Marketing Basics (2013)
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BUS 480 Strategic Audit Michelle Herndon (2012) Case Number and Title Case 32: Panera Bread Company (2010): Still Rising Fortunes? CURRENT SITUATION Panera Bread’s intention is “to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment.” Panera experienced competition from many numerous sources in its trade areas. Their competition was with specialty food‚ casual dining and quick service cafes‚ bakeries‚ and
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8 Panera Bread Company C A S E ASSIGNMENT QUESTIONS 1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? * The competitive strategy that best fits Panera Bread is differentiation. The offer gourmet fast food to the urban area. There a triple threat with their competitive advantage : product‚ environment‚
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PANERA BREAD Katrina Coppage‚ Keith Fleming‚ Errol Hampton‚ & Blake Wallace MGMT 4303 INTRODUCTION: Panera Bread is one of the great American success stories of breaking trends‚ and shaking up the market with complete innovation. Not only were they successful‚ but they were able to achieve this success while doing things their own way. Product and Service differentiation were the keys to this bakery-café’s success. Before Panera Bread’s creation in ___‚ never had a business combined the relaxing
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Panera Bread Company Crafting and Executing Strategy Executive Summary The Panera Bread Company is starting 2007 with unfinished goals and missed targets previously set and a review of their strategy is in order to continue their ongoing success. The company has grown substantially since its inception in the competitive restaurant industry; however‚ an aggressive target of 2‚000 Panera Bread bakery-cafes will require a focused strategic plan. The company has a strong base with loyal customers
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Synopsis Panera Bread Company began in 1981 as Au Bon Pain Co. founded by Louis Kane and Ron Shaich . Ron Shaich befriended cofounder Louis Kane in 1980‚ shortly after opening the Cookie Jar bakery in Cambridge‚ Massachusetts. Kane‚ a venture capitalist‚ had recently purchased the Au Bon Pain Company in 1978. Shaich was interested in “adding bread and croissants to his menu to stimulate morning sales” . Shaich recalled‚ “50‚000 people a day were going past my store‚ and I had nothing to sell
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In 1993‚ AU Bon Pain Company purchased the Saint Louis Bread Company. In 1995‚ top management at Au Bon Pain instituted a comprehensive overhaul of the newly-acquired Saint Louis Bread locations. The overhaul included altering the menu and the dining atmosphere. The vision was to create a specialty cafe anchored by an authentic‚ fresh-dough artisan bakery and upscale quick-service menu selections. This acquisition proved successful for Au Bon Pain. Between 1993 and 1997‚ average unit volumes at the
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Panera Bread PART A: INTRODUCTION: Company/Industry: Louis Kane and Ron Shaich founded a bakery-café called Au Bon Pain Company Inc. in 1981. The company grew and prospered through the 1980’s and 90’s. In 1993 the company purchased Saint Louis Bread Company which had 20 locations. Between 1993 and 1997 the company expanded with an additional 100+ Saint Louis Bread bakery-cafes opening throughout the States. In 1997 the company also changed the name of all Saint Louis Bread locations outside
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