Panera Bread Industry Analysis By: Heather Fancher Industry Analysis Industry Description Nature of Products and Services: The nature of the products and services provided in the restaurant industry are based on customer satisfaction with the food and services that each location provides. Providing a selection of delicious and well-presented food made with quality ingredients that are simple and good tasting is exactly what the customer wants. Most customers go to restaurants to meet with others
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BUS 480 Strategic Audit Michelle Herndon (2012) Case Number and Title Case 32: Panera Bread Company (2010): Still Rising Fortunes? CURRENT SITUATION Panera Bread’s intention is “to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment.” Panera experienced competition from many numerous sources in its trade areas. Their competition was with specialty food‚ casual dining and quick service cafes‚ bakeries‚ and
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Case 3 – Panera Bread. Panera Bread is a quickly expanding bakery-café with 1‚493 company owned and franchised operated bakery-cafés in 40 states and the District of Columbia and Ontario Canada by mid-2011. Under the names Panera Bread‚ Saint Louis Bread Company and Paradise Bakery & Café reported revenue of $1.5 billion with average sales of $2.2 million per store location and an average of 6 million customers system wide each week. 1. Panera Bread’s strategy is to be a premium specialty
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From reading the case I found that Panera Bread uses the broad differentiation strategy. Panera bread has been able to create value to their food that is not easily matched or cheaply copied by rivals. Panera Bread’s breads‚ bagels‚ and muffins are made fresh daily. The professionally trained bakers spend about 48 hours making the dough‚ which is then distributed on a 220 degree temperature controlled truck operated by Panera personnel to ensure optimal freshness (C-136). Also‚ the trucks only travel
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My recommendation for Panera Bread is to change its marketing strategy by innovating with a promotional strategy even if there are no direct competitors that replicated Panera’s business model. The company needs to promote its quality menu through promotional strategies undertaken to attract new customers in its bakery-cafes. Although the company is perpetually competitive alert‚ it should not forget that the novelty effect has an influence on customers and they may have to try the newly opened dining
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Panera Bread is widely spoken‚ advertised bakery/ cafe with a dish for any type of day. Panera has a large‚ healthy menu that is worth the cost and you’ll leave the cafe wishing you came sooner. Panera has transpired through many generations‚ and reformed their layout every sense Ron Shaich‚ founder‚ created the restaurant in the 1980’s‚ they called their restaurant e Au Bon Pain Co. Ron’s partner Louis Kane decided to change the bakery from just baking croissants and bread‚ to a high-end
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This paper is about Panera Bread Company and the strategy it employs to become the best brand name of fresh bread in the United States. Panera Bread specializes in providing fresh goods‚ made-to-order sandwiches‚ salads‚ soups‚ custom roasted coffees and other cafe beverages. The company generates revenues through three business segments: company bakery-café operations‚ franchise operations and fresh dough operations. The company’s bakery-café operations segment is comprised of the operating activities
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Table of Contents Page Company Background 4 Senior Management 5 Current Situation 6 Company Strategy 7‚ 8 Goals‚ Issues and Alternatives 9‚ 10 SWOT Analysis 11-13 Internal Strengths 14 Geographic’s 15 Strategic Alternatives 16‚ 17 Competitor Analysis 18‚ 19 Financial Analysis 20 Recommendations
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Panera Bread is a company of small beginnings‚ starting out as a chain of small scale bakery-cafes along the east coast to having over 1‚200 locations in over 40 states. Panera is a company that strives to project an inviting atmosphere in all of its establishments. Panera’s stores are mostly located in suburban areas with heir target customers being urban workers and suburban dwellers. “A loaf of bread in every arm” is the mission statement of Panera Bread. Panera Bread bakes more bread
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Organization and Management of Panera Bread The formation of Panera Bread began in 1978 when Louis Kane bought Au Bon Pain‚ a retail producer of baked goods. Kane changed it to a wholesale business by opening two cafes and staffing them with bakers and employees‚ but high production costs made it impossible to cover his overhead. In 1981 Kane decided to remain responsible for site selection and financing‚ but he chose Robert Shaich to help turn the company around as President of internal operations
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