Merchandising BUMT4450: Winter 2015 Brooke Elliott‚ Devon Maley‚ and Trixie Zarate CURRENT SITUATION Current Performance Highlights • Q4 2014 Company-owned comparable net bakerycafe sales up 3.3% • Q4 2014 Company-owned comparable net bakerycafe transactions up 1.3% • During FY 2014‚ 114 new bakery-cafes opened system-wide Strategic Posture • Mission: “A Loaf of bread in every arm” CORPORATE GOVERNANCE Board of Directors • Seven Members • Three Board Committees Top Management Ronald Shaich Founder
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History of Bread Grown in Mesopotamia and Egypt‚ wheat was likely first merely chewed. Later it was discovered that it could be pulverized and made into a paste. Set over a fire‚ the paste hardened into a flat bread that kept for several days. It did not take much of a leap to discover leavened (raised) bread when yeast was accidentally introduced to the paste. Instead of waiting for fortuitous circumstances to leaven their bread‚ people found that they could save a piece of dough from a batch
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Sourdough bread is considered by many home bakers to be the pinnacle of craftsmanship and skill. It is a bread that is quite tricky to make and even more tricky to do well. This is because every aspect of the bread is from scratch‚ most importantly the yeast used in its production. When making sourdough‚ the baker must grow and cultivate their own yeast cultures in order to make the bread rise. It is through this process that more control is given‚ and this allows for better quality bread. This is
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bring everyone in the community together; my family has always helped others. All these events have made me who I am today. All the experiences in my life have lead me to be detail oriented‚ punctual‚ and a very hard worker. The environment of Panera bread is amazing and the customers that it attracts are happy and nice. This environment is this way because of the way employees interact with the customers. When I go into work I am happy to be there and ready to help anyone who comes in. I believe
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Founder‚ Chairman of the Board and co-CEO and William “Bill” Moreton‚ President and co-CEO. In March 2012‚ to signify their partnership and shared commitment to Panera‚ the company announced that Ron Shaich and Bill Moreton would share the title of CEO. Shaich is directing a range of long term innovation and strategic initiatives for the company. The additional members of Panera’s Leadership Team are: • Charles “Chuck” J. Chapman‚ III – Executive Vice President & Chief Operating Officer •
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Bread is known mostly in every culture. In every race or country‚ bread is seen as a sort of offering and is used in a variety of religious ceremonies. Many will probably wonder how exactly it started. The first breads that were mentioned began about 10‚000 years ago. In Egypt‚ around 8000 B.C.E. the first grain was crushed using a grinding stone that was called a quern. The bread looked like porridges and flat cakes. It all started with grains‚ which were mashed with milk or water. This was eaten
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Case # 5 Panera Bread Company 1. What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Panera Bread trying to achieve? Driving concept: to provide a premium specialty bakery and café experience to urban workers and suburban dwellers. Generic: Broad differentiation strategy. Competitive advantage: striving to build a
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The extent of this report is to analyze Panera Bread Company in terms of sustainability. Content • Introduction • Overview • Sustainability • Conclusion • References Introduction For restaurateurs‚ study results suggest that developing positive indicators of customer behavioral intentions relies not only on the restaurant’s ability to increase customer satisfaction‚ but also to establish a favorable image and perceived value. Hence‚ restaurateurs are keen to strengthen in pursuit
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A Brief History of the French Baguette REVOLUTION‚ NAPOLEON AND FRENCH BREAD The Evolution and History of French Bread In 1788 and 1789‚ speculation in the movement‚ storage and sale of grains combined with adverse weather conditions led to a severe bread shortage throughout France. Prices for this staple increased beyond affordability‚ especially for the poor and peasant classes. While the rich had plenty of fine bread made from pure white flour‚ the poor either starved or subsisted on an inferior
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com/definition/SWOT-analysis.html). Panera Bread Company has become one of the leading companies in the quick casual restaurant market. Strengths The Strengths that Panera Bread Company has are the following: a strong presence in its niche segment‚ a strong relationship with their franchisees‚ they focus on having a specialty bread and robust financial performance. In 2008‚ the company operated in 1‚252 bakery-cafes in 38 American States and Canada. Panera Bread Company’s success relies on the strategy
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