CASE STUDY: Panera Bread Company GM 691 Strategic Management Seminar for Leaders [pic][pic][pic] Prepared by Iryna Zaytseva Introduction Panera Bread Company is one of the businesses in the US Food Indusrty / bakery-cafe chain. Since its start ‚ it has grown significantly and has acquired a name for producing quality natural foods though in the initial periods. It has been more than 10 years ‚ since this company was formed. PB started with a modest 50 million USD investment in 1999 and
Premium Fast food restaurant Fast casual restaurant Fast food
Signature Frozen Yogurt Table of Contents Executive Summary For the past 28 years we have been committed to offering a wide variety of healthy entrée options at the highest quality for a reasonable price‚ however‚ we have never offered a selection of healthy option desserts and therefore have decided to launch a new product‚ the Signature Frozen Yogurt. This product is a secret blend of all-natural ingredients. One of the most important ingredients is real nonfat milk‚ which has been
Premium Marketing Bread Pricing
CASE STUDY 1: PANERA BREAD COMPANY 1. What do you describe as Panera’s purpose‚ mission‚ and strategy? To satisfy customers with fresh baked breads‚ gourmet soups‚ and efficient service. Their strategy is to watch and carefully time market trends and orient the company toward innovating to fulfill consumers. 2. How well has Ron Shaich utilized the open systems model of organizations in moving Panera Bread Company forward in its competitive environment? I believe he has done a
Premium Customer Customer service Panera Bread
PROPOSED CREATIVE BRIEF: MAYBELLINE MAYBE SHE’S BORN WITH IT. MAYBE IT’S MAYBELLINE. The Product: 3 in 1 Express Makeup Stick 1. Who is the target audience: The target is young professional women (25-40)‚ all ethnicities and backgrounds. Women in this target market often lead hectic lives‚ juggling many different responsibilities and tasks on a daily basis. They maintain professional careers‚ are active in the community and may/may not have a family. As everyday makeup users‚ they are more
Premium Cosmetics Mind Target market
CREATIVE BREIF Client: Hong Kong Council On Smoking and Health (COSH) Contact: 2838 8822 enq@cosh.org.hk Product/ Service: Quit Smoking- “One in two smokers will die early” Creative: TV Commercial Date: 2012.11.06 (YY/MM/DD) Background (History): The total smoking ban was started on 1 July 2009 which was implementing all indoor areas and some outdoor areas to be smoke-free. But the people are continuous smoking and lead the harmful secondhand smoke which affects others as well. In order
Premium Smoking Smoking cessation
History of Bread Grown in Mesopotamia and Egypt‚ wheat was likely first merely chewed. Later it was discovered that it could be pulverized and made into a paste. Set over a fire‚ the paste hardened into a flat bread that kept for several days. It did not take much of a leap to discover leavened (raised) bread when yeast was accidentally introduced to the paste. Instead of waiting for fortuitous circumstances to leaven their bread‚ people found that they could save a piece of dough from a batch
Premium Flour Bread
Panera Bread’s sales growth rate for 2003 was 28.1% and 38.1% in 2002; therefore the sales growth rate for the company is increasing at a decreasing rate. The decreasing rate of sales growth may be attributed to the company’s current marketing strategy. The company’s ad-to-sale ratio was only 2.1% compared to the category average of 4% Also; Panera Bread does not have a lot sufficient of bargaining power with its suppliers‚ which may affect its net income. A loaf of bread in every arm is the
Premium
Client The client is the Course Management Team (CMT) of Diploma in Business Administration (DBA) in Singapore Polytechnic. Product/Service The product is DBA as a polytechnic course. Product/Market Background DBA was launched in 1986‚ making it the first business course offered in Singapore Polytechnic and the second local business diploma course offered nationwide. It has the largest course intake in School of Business‚ with a total of 280 students annually. With a long history and a large
Premium Target audience Target market Business school
Panera Bread Company 2012 Annual Report to Stockholders April 18‚ 2013 Dear Stockholder‚ For years now‚ you have heard us say that the real test of a company is its ability to generate shareholder value over the long-term. With that said‚ we realize that a management team’s credibility is built by delivering results year-over-year‚ quarter-by-quarter. Thus‚ we are pleased to report that 2012 was another extraordinary year for Panera. We’re proud to have exceeded our earnings targets in
Premium Fiscal year
Panera Bread Company is a leader in the easy casual restaurant industry with multiple café-bakeries located in 36 states‚ of the United States. Panera operates under the banner of Panera and Saint Louis Bread Company. Almost 400 of its 1‚027 bakeries are company-operated and the remainders are franchisees. Panera Bread’s core competencies are in their market niche‚ offering a premium specialty bakery and café experience to suburban and urban residents. Penera’s focus is offering their
Premium Panera Bread Fast casual restaurant Restaurant