I never realized how much my perspective on going to college would change after getting my first job at Panera Bread a few years ago. I always knew I wanted to go to college but I never understood the importance until getting my first low-skilled job which was at Panera Bread. Like many kids my age‚ the summer of turning seventeen was when I decided to get my first job. I now had a driver’s license and a car that my grandpa helped me buy‚ so naturally‚ my working middle-class parents wanted me to
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Panera Bread is a renowned restaurant that has come about from the merging of great companies and people. However‚ the beginning was actually with Au Bon Pain which was started in Boston’s Feneuil Hall as a demonstration bakery. Louis Kane was struck by this store’s growth potential and purchased the business in 1978. Between 1978 and 1981 the company opened 13 stores‚ but subsequently closed 10 of these stores‚ in the Boston area and had major debt. Ronald Shaich‚ a recent graduate from Harvard
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MGMT: 479: Strategic Management Panera Bread. Still Rising Fortunes? Kokou T. Klu Columbia College Recommendation for issues facing the company. Finding of facts‚ and recommendation. The cruise line industry is‚ without a doubt‚ one of the most popular and prosperous tourist industries in America today. According to the American Association of Port Authorities (AAPA). I have been hired as a strategic management consultant
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A Brief History of the French Baguette REVOLUTION‚ NAPOLEON AND FRENCH BREAD The Evolution and History of French Bread In 1788 and 1789‚ speculation in the movement‚ storage and sale of grains combined with adverse weather conditions led to a severe bread shortage throughout France. Prices for this staple increased beyond affordability‚ especially for the poor and peasant classes. While the rich had plenty of fine bread made from pure white flour‚ the poor either starved or subsisted on an inferior
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STARBUCKS MKTG408 Professional Application You are continuing to work with the same business used in the Units 1 and 2 Individual Project. In the U2 IP‚ you began developing ideas for a new campaign. This week you will begin writing a creative brief. Part 1: Background Analysis Based on your U1 situation analysis‚ analyze critical issues facing the company that could be addressed in an IMC campaign. List and analyze the top 3 critical issues. Determine what issue must be addressed
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Performance Highlights • Q4 2014 Company-owned comparable net bakerycafe sales up 3.3% • Q4 2014 Company-owned comparable net bakerycafe transactions up 1.3% • During FY 2014‚ 114 new bakery-cafes opened system-wide Strategic Posture • Mission: “A Loaf of bread in every arm” CORPORATE GOVERNANCE Board of Directors • Seven Members • Three Board Committees Top Management Ronald Shaich Founder‚ Chairman & CEO Blaine Hurst EVP & Chief Transformation and Growth Officer William Moreton CFO Charles Chapman
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SAMPLE CREATIVE BRIEF EntertainXYZ Web Site Redesign Creative Brief Project Summary: EntertainXYZ is an award-winning on-air branding agency providing innovative solutions for the film and television industry. Known only to a niche community in the local industry‚ EntertainXYZ is seeking a redefined online presence and identity - to promote the company’s unique approach and vision to a global audience. Additionally‚ EntertainXYZ would like to promote additional capabilities including print
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Aditya Samanta Creative Brief Outline 1. Creative Strategy a. Basic opportunity or problem the advertising must address: The need for high quality durable tires that consumers can rely on while driving at high speeds. With the rapid development of technology enabling automobiles to drive at speeds exceeding 90 miles/hour‚ drivers need to be certain that when they apply the brakes‚ the automobile will stop. This has become exceedingly important today because of a sharp rise
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Creative Brief Project: UD Marketing Video for Prospective Business Students Prepared by: Claire Holman‚ Josephine McGrath‚ Megan O’Brien‚ and Candice Vermeulen Background/ Overview: The Business School of the University of Dallas is a Catholic institution‚ which provides a well-rounded education in humanities and business‚ with the goal of developing the student’s intellectual and moral virtues‚ as well as their skills both in the classroom and business world. Known mostly for our
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Mini Cooper Creative Brief Introduction Mini is a British automotive brand owned by BMW. It made its debut in the year 1959. From that time to today Mini has achieved a great reputation within the market. The Classic Mini‚ which is the original design-to-space concept‚ influenced generations of car makers with its transversal placed engine which enables space saving. New Mini models also live up to its characteristics as a small city car that creates space inside and saves space outside
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