Panera Bread PART A: INTRODUCTION: Company/Industry: Louis Kane and Ron Shaich founded a bakery-café called Au Bon Pain Company Inc. in 1981. The company grew and prospered through the 1980’s and 90’s. In 1993 the company purchased Saint Louis Bread Company which had 20 locations. Between 1993 and 1997 the company expanded with an additional 100+ Saint Louis Bread bakery-cafes opening throughout the States. In 1997 the company also changed the name of all Saint Louis Bread locations outside
Premium Fast casual restaurant Fast food restaurant Bread
Case 3 – Panera Bread. Panera Bread is a quickly expanding bakery-café with 1‚493 company owned and franchised operated bakery-cafés in 40 states and the District of Columbia and Ontario Canada by mid-2011. Under the names Panera Bread‚ Saint Louis Bread Company and Paradise Bakery & Café reported revenue of $1.5 billion with average sales of $2.2 million per store location and an average of 6 million customers system wide each week. 1. Panera Bread’s strategy is to be a premium specialty
Premium Restaurant Panera Bread
My recommendation for Panera Bread is to change its marketing strategy by innovating with a promotional strategy even if there are no direct competitors that replicated Panera’s business model. The company needs to promote its quality menu through promotional strategies undertaken to attract new customers in its bakery-cafes. Although the company is perpetually competitive alert‚ it should not forget that the novelty effect has an influence on customers and they may have to try the newly opened dining
Premium Nutrition Food Obesity
Describe positioning and operational effectiveness at Panera Bread. Identify numerous examples in your description. According to company’s profile given in case 8‚ Panera Bread’s establishment started in 1981 by Louis Kane and Ron Shaich as a bakery café. Sooner they have studied the market and opened café chains in different states. They had realized that they had an opportunity to compete with other fast food companies if they could offer higher quality and at the same time quick dining experience
Premium Fast food restaurant Franchising Bread
Panera Bread is a company of small beginnings‚ starting out as a chain of small scale bakery-cafes along the east coast to having over 1‚200 locations in over 40 states. Panera is a company that strives to project an inviting atmosphere in all of its establishments. Panera’s stores are mostly located in suburban areas with heir target customers being urban workers and suburban dwellers. “A loaf of bread in every arm” is the mission statement of Panera Bread. Panera Bread bakes more bread
Premium Marketing Management Panera Bread
Green Panera Bread - Case Analysis June 10‚ 2010 Overview Panera Bread‚ also called St. Louis Bread Company was founded in 1981. Rated high as a bakery-café restaurant‚ they serve a variety of breads‚ soups‚ and salads. Panera is considered a “quick casual” restaurant offering sit-down dining and catering services. Panera Bread is now a publicly traded company with over 70 locations in 10 states and Company highlights include: * As reported by The Wall Street Journal‚ Panera Bread
Premium Bread Panera Bread Food
Company Background Panera Bread Company originally came about in
Premium Panera Bread United States Olympic Games
MSA 603 Week 2 Assignment Panera Bread 1. SWOT Analysis Strengths a. Minimal Long-Term Debt. Most expansion is financed by cash flow from operations. b. Quality control is maintained by making fresh dough daily at one of several fresh dough facilities. The dough is then transported daily from the facility to stores and baked fresh in the store. The average length of each trip is 300 miles. c. Strong brand recognition. d. Free Wi-Fi at most locations. However‚
Premium Fast casual restaurant Fast food restaurant
This paper is about Panera Bread Company and the strategy it employs to become the best brand name of fresh bread in the United States. Panera Bread specializes in providing fresh goods‚ made-to-order sandwiches‚ salads‚ soups‚ custom roasted coffees and other cafe beverages. The company generates revenues through three business segments: company bakery-café operations‚ franchise operations and fresh dough operations. The company’s bakery-café operations segment is comprised of the operating activities
Premium Panera Bread Bread Marketing
Panera Bread What do most people think of when the words “fast food” come to mind? The first thing that pops into a person’s brain are restaurants such as McDonald’s‚ Wendy’s‚ and so on. All of those places sell foods that are high in calories‚ sodium‚ fat‚ and sugar. When the restaurant Panera is mentioned‚ people usually think about how they have healthy food options and would never be considered a fast food restaurant. Panera Bread‚ is a popular American bakery and café chain. It is known for
Premium Fast casual restaurant Fast food Restaurant