Running head: PANERA BREAD CASE Title: Panera Bread Strategy Ron Johnson March 1‚ 2009 Southwestern College Professional Studies Abstract This case study is about Panera Bread Company and its strategy it wishes to employ to become the best brand name of fresh bread in the United States. Panera Bread’s use of a broad differentiation strategy has helped their profitability and growth and rivals have found it hard to compete with the competitiveness of Panera Bread. A SWOT analysis will reveal
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Topic: Panera Bread Company Case Study An analysis of Panera Bread Company’s business strategies was requested. I have evaluated Panera’s performance in regards to their competitive position in the food industry‚ as well as‚ their internal characteristics. My thorough assessment follows the restated question. 1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type
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1. Panera Bread’s strategy is to deliver a high quality dining experience by offering high quality food; an inviting and comfortable atmosphere; sought after menu options; friendly service; efficiently and at an affordable price. Their strategy includes growing the business both organically‚ through encouraging higher frequency of visits from current customers throughout the day‚ as well as growing through the opening of additional franchise bakery-cafes. Panera Bread is trying to achieve
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Panera Bread Panera Bread began back in 1981. It started out as a small sandwich shop known as Saint Louis Bread. Panera Bread market expansion has growth almost double within only four years range from 1027 in 2006 to almost 2000 location in 2010. Case examined company SWOT analysis‚ keys successful factors and the generic competitive strategy. Company’s vision was to create a specialty café anchored by an authentic‚ fresh-dough artisan bakery and up scales quick-service menu selection. Panera
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Panera currently serves “fresh baked goods‚ including a variety of freshly baked bagels‚ breads‚ muffins‚ scones‚ rolls‚ and sweet goods‚ made-to-order sandwiches on freshly baked breads‚ hearty‚ unique soups and side items‚ freshly prepared and hand-tossed salads‚ and custom roasted coffees and cafe beverages‚ such as hot or cold espresso and cappuccino drinks and smoothies” (Panera Bread Company‚ 2011). This is essentially Panera’s competitive
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Synoposis Panera Bread Company is a highly successful fast casual restaurant that has grown drastically even despite the market down trend. One of its best assets is CEO and Chairman‚ Ronald Shaich‚ whose radical and innovative ideas have taught the business world many lessons. When the competition was lowering prices to meet the trend of higher unemployment rates and focusing on making their product cheaper‚ Shaich proposed Panera Bread should raise their prices and cater to the 90% of the
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Shaich‚ CEO and Chairman of Panera Bread Company‚ combined the ingredients and cultivated the leavennign agent that catalyzed the companys phenomenal growth. ** Under Saich’s guidance‚ Paneras total systemwde revenues rose from 350.8 Million in 2000 to 1353.5 million in 2009‚ consisting of 1‚153.3 million from company-owned bakery-café sales‚ 78.4 million from franchise roylalties and fees‚ and 121.9 million from fresh dough sales to ffranchisees. Panera’s shares have outperformed every major
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5 Sep 2014 MGMT 479 Panera Case Study 16 Synopsis: “The Panera Bread legacy began in 1981 as Au Bon Pain Co.‚ Inc. Founded by Louis Kane and Ron Shaich a master baker. Corporate headquarters located in Saint Louis‚ Missouri‚ the company prospered throughout the 1980s and 1990s and became the dominant operator within the bakery-cafe category” (Panera Bread‚ 2014). The bakery-café concept capitalized on a confluence of current trends: the welcoming atmosphere of coffee shops‚ the food of sandwich
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PANERA BREAD COMPANY Panera is a specialty café anchored by an authentic‚ fresh dough artisan bakery and upscale quick service menu selections that include sandwiches and soups. Panera Bread primarily in suburban‚ strip malls‚ and regional malls locations that has a unique dining environment and serves higher quality products. Panera Bread`s broad use of differentiation strategy has assisted in their growth and profitability. When it comes to strengthening Panera’s competitive position their rivals
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Overview Panera bread is a full service restaurant company founded by Louis Kane and Ron Shaich. In 1981 the duo started a company called Au Bon Pain Co‚ Inc which marked the beginning of their legacy. The company gained prominence in the late 1980’s and early 1990’s and then went on to acquire Saint Louis Bread Company‚ a restaurant chain with almost twenty locations in the St. Louis area (Panera Bread‚ 2014). Their acquisition of the Saint Louis Bread Company in 1993 made them a force to be reckoned
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