where they eat‚ enjoy the view‚ or talk to friends while eating‚ or merely while away the time? Panera has assessed its capabilities and strengths and in the process has embarked to enter the food market on a very narrow segment of the market in terms of the uniqueness of its product – to serve customers who are looking for the fresh smell of home baked food‚ feel the joy of tasting fresh bread‚ enjoy the ambience of the restaurant and the view‚ or also to be able to work on their laptops and
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Panera Bread Company Strategic Audit Ellen Carstensen Kelsey Kuhnmuench Brooke Unger Jason Gonzales Tony Martin Table of Contents Executive Summary………………………………………………………………………………. SWOT…………………………………………………………………………………………….. Competitors……………………………………………………………………………………….. Key Success Factors……………………………………………………………………………… Porter’s Five Forces Model……………………………………………………………………….. Strategy Typology…………………………………………………………………………………
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Panera Bread Company (2010) Company Strategic Audit Contents Intro 3 Strategic View and Decision Making 3 Growth Strategy 4 Market development 4 Market penetration 5 Product development 5 Differentiation (according to Porter) 5 Vertical Integration 6 Concentration Strategy (Focus Strategy) 6 Competitive advantage 7 Core Competencies 8 Business portfolio 9 Business development 10 Abell type model: 11 Customer Groups: 11 Technologies: 11 Needs of customers:
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In 1993‚ AU Bon Pain Company purchased the Saint Louis Bread Company. In 1995‚ top management at Au Bon Pain instituted a comprehensive overhaul of the newly-acquired Saint Louis Bread locations. The overhaul included altering the menu and the dining atmosphere. The vision was to create a specialty cafe anchored by an authentic‚ fresh-dough artisan bakery and upscale quick-service menu selections. This acquisition proved successful for Au Bon Pain. Between 1993 and 1997‚ average unit volumes at the
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8 Panera Bread Company C A S E ASSIGNMENT QUESTIONS 1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? * The competitive strategy that best fits Panera Bread is differentiation. The offer gourmet fast food to the urban area. There a triple threat with their competitive advantage : product‚ environment‚
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Case Study of the Panera Bread Company Lawrence Technological University Author Note This paper was prepared by Bruce S. Silver for Marketing Management 6013‚ taught by David Gregorich‚ MBA‚ Ed.D. Abstract The purpose of this paper is to study the Panera Bread Company‚ and do a case analysis based upon the reading’s from the book Marketing Management: Knowledge And Skills‚ Eleventh Edition by Donnelly‚ and Peter (2013)‚ and The 5 C’s and Strategic Marketing Basics (2013)
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PANERA BREAD Katrina Coppage‚ Keith Fleming‚ Errol Hampton‚ & Blake Wallace MGMT 4303 INTRODUCTION: Panera Bread is one of the great American success stories of breaking trends‚ and shaking up the market with complete innovation. Not only were they successful‚ but they were able to achieve this success while doing things their own way. Product and Service differentiation were the keys to this bakery-café’s success. Before Panera Bread’s creation in ___‚ never had a business combined the relaxing
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Panera Bread Company Crafting and Executing Strategy Executive Summary The Panera Bread Company is starting 2007 with unfinished goals and missed targets previously set and a review of their strategy is in order to continue their ongoing success. The company has grown substantially since its inception in the competitive restaurant industry; however‚ an aggressive target of 2‚000 Panera Bread bakery-cafes will require a focused strategic plan. The company has a strong base with loyal customers
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Case Study Panera Bread Synopsis Panera Bread is a casual made-to-order fast food restaurant that offers specialty breads‚ sandwiches‚ tossed salads and soups. Established in 1981‚ with 1‚562 company owned and franchised locations‚ Panera Bread has moved into the forefront of the restaurant business‚ and has strategically penetrated the market while acquiring a robust amount of loyal customers. Most of the restaurants offer the choice of indoor and outdoor dining. A fireplace inside the restaurant
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Panera Bread PART A: INTRODUCTION: Company/Industry: Louis Kane and Ron Shaich founded a bakery-café called Au Bon Pain Company Inc. in 1981. The company grew and prospered through the 1980’s and 90’s. In 1993 the company purchased Saint Louis Bread Company which had 20 locations. Between 1993 and 1997 the company expanded with an additional 100+ Saint Louis Bread bakery-cafes opening throughout the States. In 1997 the company also changed the name of all Saint Louis Bread locations outside
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