The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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economy‚ politics‚ demographics‚ and social trends. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment‚ so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors‚ which describe the macro environment‚ can be identified and examined. These factors indirectly affect the organization but cannot be controlled
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“Outline the components of any organization’s macro environment and give an example for each component of a current major operational change or industry trend”. Macro Environment: The factors outside of the industry that influence the survival of the company; these factors are not directly controllable by the organisation. (Elliot‚ Rundle-Thiele‚ Walker‚ p.48) Components of the Marco Environment: There are six (6) major components of which the macro-environment is made up of; 1. Demographic 2
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CHAPTER 1 Business Environment Contents • Introduction • Business • Objectives of business • Environmental influences on business • Environmental analysis • Characteristics of business environment • Components of business environment • The micro and macro environment • Competitive environment • Porter’s five forces model–competitive analysis Learning Objectives The present chapter aims at: • Definitions and objective of business • Examine environment analysis‚ characteristics
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Financial Analysis of Panera Bread Company Stock ticker symbol: PNRA Exchange where traded: NASDAQ Stock Market‚ Inc. Headquarters Address: 3630 S. Geyer Road‚ St. Louis‚ MO 63127 Tel: (314) 984-1000 I Company Overview General information Panera Bread Company is one of the largest food service companies in the United States which owns‚ operates‚ and franchises retail bakery-cafes with 1‚453 locations in 40 states‚ the District of Columbia‚ and Ontario‚ Canada. Having approximately 60 customers
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Macro environment‚ one of the three key elements of the marketing environment explains the influences of broader societal forces. These major external forces are not controllable‚ but being aware of the environmental factors and its changes will be of great advantage for growing the business (Angela‚ 2012). In the travel business‚ the operation does not depend only on the internal functioning but is also affected by external factors. Wotif is also affected by these internal and external factors.
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Panera Bread Summary Panera Bread is a nationwide known eatery that provides premium foods in a sophisticated atmosphere. Panera Bread is in the line of bakery-café. They decided to set themselves apart from eateries such as McDonald’s‚ Wendy’s‚ and Burger King. The stores are equipped with very intimate settings and Wi-Fi. Panera Bread specializes in a variety fresh baked bread and meal options for the health conscience customer. SWOT Analysis Strengths • Panera Bread is known nationwide
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to change the world by changing the way America eats. He’s done that with not one‚ but two successful restaurant brands. By co-founding Au Bon Pain‚ Co. Inc. and founding Pan-era Bread‚ Shaich shook up the industry by offering an antithesis to fast food – hand made‚ artisan food served in warm and welcoming environments by people you can trust.”(KANAI‚ 2012) This quote describes how Shaich and colleagues started to create their cafe bakery and change the way Americans eat. Pan-era was the first to
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Banera Bread “Case Analysis” Davenport University BUS520 Professor Shaps Table of Contents Synopsis of the situation...............…...............................................................................................3 Key issues........................................................................................................................................4 Identification of one key problem and the opportunity……………………................................
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Organization This case study identified many strengths Panera Bread has including those dating back to Au Bon Pain Company; however‚ this section will only identify those strengths associated with the current position of Panera Bread Company. First and foremost is customer service. The company has been awarded with two major customer service awards including the J.D. Power and Associates’ restaurant satisfaction study which ‘‘ranked Panera Bread highest among quick-service restaurants in the Midwest
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