ABDM3313 ENTREPRENEURSHIP Case 5.1 Panera Bread: Occupying a favorable position in a Highly Competitive Industry Program Finance and Investment Tutorial class Group 7 Tutor’s name Mr. Tang Jut Weng Date of Submission 8th March 2013 Student’s Name ID Number 1. Chan Shi Yoon 11WBD04413 Q1. How has Panera Bread established a unique position in the restaurant industry? How has this unique position contributed to the firm’s success? Do you think Panera Bread will reach its goal of becoming a leading
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chain is moving forward in a very positive direction. St. Louisbased Panera Bread Company‚ a chain of specialty bakery-cafés‚ has grown from 602 company owned and franchised units in 2003 to over 877 today. In 2005 alone‚ its sales increased by 33.6% and its net income increased by 35.2%. So what’s Panera’s secret? How is it that this company flourishes while its industry as a whole is experiencing difficulty? As we’ll see‚ Panera Bread’s success can be explained in two words: positioning and execution
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ASSIGNMENT QUESTIONS 1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? Panera Bread is a company with distinctive and effective concept and strategy which has given them a competitive advantage over its competitors in the submarket industry. Panera Bread’s strategy includes providing specialty bakery
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Overview Panera Bread is ready for an epochal change in American eating habits. The company is a leader in the quick-casual restaurant business with more than 1‚027 bakery-cafes in 36 states. Its locations‚ which operate under the Panera and Saint Louis Bread Company banners‚ offer made-to-order sandwiches built using a variety of artisan breads‚ including Asiago cheese bread‚ focaccia‚ and its classic sourdough bread. Its menu also features soups‚ salads‚ and gourmet coffees. In addition
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What are the Panera Bread’s primary sources of competitive advantage? In your judgment‚ are these sources of advantages sustainable? Why or why not? Panera’s primary sources of competitive advantage are: (1) the distinctive nature of its bakery products‚ (2) its brand strength‚ (3) the atmosphere of its restaurants‚ and (4). its position in the restaurant industry Yes‚Panera Bread Co. (NASDAQ: PNRA) operates the signature restaurant chain Panera Bread‚ selling hand-crafted breads‚ sandwiches‚ salads
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Panera Bread Company 0. INTRODUCTION The Panera Bread legacy began in 1981 as Au Bon Pain Co.‚ Inc. Founded by Louis Kane and Ron Shaich‚ the company prospered along the east coast of the United States and internationally throughout the 1980s and 1990s and became the dominant operator within the bakery-cafe category. In 1993‚ Au Bon Pain Co.‚ Inc. purchased Saint Louis Bread Company‚ a chain of 20 bakery-cafes located in the St. Louis area. The company then managed a comprehensive re-staging
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Executive Summary Problem Statement: While Panera bread has incorporated a great strategy by provided their customers with an upscale‚ high-quality dining experience in the specialty Café category‚ they have fallen slightly behind in their pricing strategy in order to remain competitive when so many competitors are offering a similar experience with lower prices. Analysis: Panera’s Strategic intent and vision has been: • Make great bread broadly available to customers across the US • Have
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Miami. At that places‚ people maybe know more or less about Panera Bread‚ enlarge the market that help company improve their brand awareness‚ also can improve profits. Panera Bread need inspect the low penetration markets cities or pilot project. Open new stores at untapped markets. Like New York City‚ New Orleans and Toronto. As a franchise restaurant‚ Panera Bread need open new market to attract people come the restaurant‚ Panera Bread need open new one at a big city like New York. Firstly we need
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Executive Summary Panera Bread Company is a national bakery-café with 1027 quick service location across the U.S. and with plans to have 2000 outlets operating by end of 2010. Panera’s strategy is a focused differentiation strategy. Their strategic goal is to provide a premium specialty bakery and café experience to urban workers and suburban dwellers. The revenues are generated through sales from company-operated stores‚ fees and royalties from franchisees and sales from fresh dough facilities
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components of Panera Bread’s value chain? The primary components of Panera Bread’s value chain are 2. What strategic issues and problems does Panera Bread management need to address? The strategic issues and problems that Panera Bread management needs to address are to do with their previously discussed strategy. They want to provide premium bakery and café experience‚ broaden their stores and locations in the states‚ and make Panera a nationwide brand name. The management at Panera needs to
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