Executive Summary Over the past two years‚ Jones Soda Company has successfully acquired strategic alliances with various companies in order to provide deeper and more diverse market exposure. Some of these companies include Barnes & Noble‚ Panera Bread‚ and Starbucks. Since Jones does not deal in multimillion dollar advertising campaigns‚ this is their best way to promote their brand. By offering their wide assortment of beverages in stores and restaurants‚ Jones has been able to sell more to
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long-term competitive distinction. II. Situational Analysis 1. Current Financial/Market Numbers STOCK PERFORMANCE SELECTED YEAR-END ADJUSTED CLOSE SHARE / INDEX PRICES2002-2007 (ADJUSTED FOR DIVIDENDS / SPLITS) | | McDonald’sMCD | Panera BreadPNRA | StarbucksSBUX | Dow Jones Industrial AverageDJIA | 2002 | $13.17 | $34.81 | $10.05 | 8341.63 | 2003 | $20.66 | $39.52 | $16.36 | 10‚453.92 | 2004 | $27.17 | $40.32 | $30.76 | 10‚783.01 | 2005 | $29.16 | $65.68 | $29.60 | 10‚717
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Stephanie Miller MK341 Marketing Plan: Einstein Bros Name of your company: The name of the company I chose to do a marketing plan on is Einstein Bros Bagels What is your company ’s history? Einstein Bros Bagels was created in 1995 by the restaurant corporation Boston Chicken which is now called Boston Market. In 1997 they opened their 500th location and became the largest retail bagel company in the nation. As of right now there are more than 300 Einstein Bros locations in 27 states.
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Industry Analysis: The industry analysis should be organized as follows: -Note (Make action oriented‚ logically ordered) 1. Industry Environment -Discuss the competitors and their market shares. -Discuss the products or services produced by the firms in the industry 2. Strategies and Critical Success Factors in the Industry -Which firms in the industry are pursuing which business-level strategies? -What must a firm do well to compete effectively in this industry? 3. General
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McDonalds they need heavy users and they need their loyalty. 3. How has the competitive landscape changed? The change in the fast food industry is the increase in the fast-casual segment that includes restaurants like Boston Market‚ Panera Bread‚ and Atlanta Bread Company. These chains offer deli sandwiches with more comfortable surroundings‚ but faster than traditional restaurants‚ and slower than fast food restaurant. 4. How has McDonald’s focused its advertising? McDonalds focused its advertising
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Jake Angel Mr. Adams AP English Language and Composition 2 March 2012 Can Fast Food be Healthy? Fast food has become a huge part of American culture and can affect us in our daily lives. Fast food is consumed by millions of American each and every day‚ which makes it important to determine whether the food is actually healthy. Almost everyone in America has had fast food at one point in their life making the knowledge of whether fast food is healthy or not relevant to everyone. While
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Gabrielle Mukavetz’s Autobiography Hi‚ I’m Gabrielle. I’ve went downstate for a few things and one of the things I went down there for is softball. I really like to play softball. I have been playing since I was about 8 years old. When I started playing I became a pitcher. I wasn’t the best‚ but I kept practicing. I still pitch once in awhile‚ but it doesn’t interest me that much anymore. I prefer playing 1st base‚ 3rd base‚ or catcher. I got on the all star team the first year that I played. This
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Starbucks Situation Analysis Starbucks‚ a leader in the specialty coffee industry‚ has recently decided to test the feasibility of a new product. Known for its ability to maintain customer loyalty through a rich environment and excellent coffee‚ Starbucks is trying to attack the instant coffee market through its product‚ Via. Before analyzing the product itself and its potential success‚ we must first look at the macro and micro environments. The first aspect of the surrounding
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five dollars on a cup of gourmet coffee. Some coffeehouse competitors of Great Cups of Coffee Company are Starbucks‚ Panera Bread‚ Dunkin Donuts and McDonalds. Some of the competitors have more employees to contend with. According to the McDonalds website‚ “The Company has 1.6 million employees.” (McDonalds.com‚ 2009) Now according to Hoover’s website‚ “The Company Panera Bread has 7800 employees.” (Hoovers.com) Retaining employees can be a growing concern for the coffee house industry. The Great
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addition‚ the company’s level of strategies‚ portfolio analysis‚ strategy implementation‚ and strategy recommendation will also be discussed. Group 5 has evaluated and contrasted Chipotle Mexican Grill with the industry and their top two competitors‚ Panera Bread and P. F. Chang’s China Bistro. We have conducted research for the final results of the company analysis. Enclosed: Chipotle Mexican Grill Analysis [pic] [pic] [pic] [pic] [pic] Table of Contents Executive Summary……...……………………………………………………………………1
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