This paper is about Panera Bread Company and the strategy it employs to become the best brand name of fresh bread in the United States. Panera Bread specializes in providing fresh goods‚ made-to-order sandwiches‚ salads‚ soups‚ custom roasted coffees and other cafe beverages. The company generates revenues through three business segments: company bakery-café operations‚ franchise operations and fresh dough operations. The company’s bakery-café operations segment is comprised of the operating activities
Premium Panera Bread Bread Marketing
Case Study of the Panera Bread Company Lawrence Technological University Author Note This paper was prepared by Bruce S. Silver for Marketing Management 6013‚ taught by David Gregorich‚ MBA‚ Ed.D. Abstract The purpose of this paper is to study the Panera Bread Company‚ and do a case analysis based upon the reading’s from the book Marketing Management: Knowledge And Skills‚ Eleventh Edition by Donnelly‚ and Peter (2013)‚ and The 5 C’s and Strategic Marketing Basics (2013)
Premium Fast casual restaurant Fast food restaurant Fast food
Business Stratgery / Case: Panera Bread Company / Igor Maas / 02.15.2008 The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial
Premium Fast casual restaurant Europe Economics
Panera Bread Strengths Fresh baked bread everyday Majority of their bakeries offer free WIFI It is a healthier option than fast food places. Merged together Au Bon Pain and St. Louis Bread Company. Bread dough’s are made offsite at the company 17 manufacturing plants. Offers Panera kids menu. Removed trans fats from its menu. Weaknesses The prices are higher than many fast food restaurants. They have a very weak dinner menu. Organic and high quality food=high prices Small number
Premium United States Fast food restaurant Fast food
I choose Panera Bread because there a reliable company they support you they are flexible with work schedules. They make sure you get what you need and wants right away. They make sure the customers are satisfying with their food. For example‚ if someone food was need on a rush they would go to the back and tell the cooks that they to hurry on this order because this lady or gentleman must be work in few mins can make this sandwich quick. They are also a company if something is wrong they correct
Premium Panera Bread Food Fast casual restaurant
BUS 480 Strategic Audit Michelle Herndon (2012) Case Number and Title Case 32: Panera Bread Company (2010): Still Rising Fortunes? CURRENT SITUATION Panera Bread’s intention is “to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment.” Panera experienced competition from many numerous sources in its trade areas. Their competition was with specialty food‚ casual dining and quick service cafes‚ bakeries‚ and
Premium Fast casual restaurant Panera Bread Bread
Company Background Panera Bread Company originally came about in
Premium Panera Bread United States Olympic Games
Panera Bread is a company of small beginnings‚ starting out as a chain of small scale bakery-cafes along the east coast to having over 1‚200 locations in over 40 states. Panera is a company that strives to project an inviting atmosphere in all of its establishments. Panera’s stores are mostly located in suburban areas with heir target customers being urban workers and suburban dwellers. “A loaf of bread in every arm” is the mission statement of Panera Bread. Panera Bread bakes more bread
Premium Marketing Management Panera Bread
Organization and Management of Panera Bread The formation of Panera Bread began in 1978 when Louis Kane bought Au Bon Pain‚ a retail producer of baked goods. Kane changed it to a wholesale business by opening two cafes and staffing them with bakers and employees‚ but high production costs made it impossible to cover his overhead. In 1981 Kane decided to remain responsible for site selection and financing‚ but he chose Robert Shaich to help turn the company around as President of internal operations
Premium Panera Bread Bread
Panera Bread Company-2010 Strategic Audit I. Current Situation: A. Current Performance Healthy financial position: company experiencing growth without debts‚ increased revenue‚ increased earnings per share. Higher operating cost‚ small revenue compared to competitors Increased price per share Total company revenue increased by 4.2% Hoover Europe still showing losses. Net Income increased by 27.6% 55 net new Bakery cafes opened Highest sales revenue among the fast-Casual Chain Restaurants
Premium Fast food Marketing Fast food restaurant